Finding the perfect product list

Product Opportunities: Your Shortcut to Higher Sales

06/23/2025

Hi, Seller!Selling smarter isn’t just about uploading products—it’s about spotting the right opportunities.

With the Product Opportunities feature, you can discover trending products and high-performing keywords that buyers are actively searching for, but with less competition. This means you can increase sales faster and more efficiently.

What Is the Product Opportunities Feature?

This feature provides real-time product and keyword recommendations based on search and sales trends in TikTok Shop by Tokopedia.

It helps you identify in-demand products that haven’t yet become saturated in the market.

How It Works: Product Opportunity Types

Type	Description	Preview
Top Searched Keywords	Displays the most searched keywords by buyers in real time, with search volume and competition level. Add these to your product titles and descriptions to improve visibility.
Trending Hashtags	Shows hashtags currently gaining traction on TikTok along with related products. Use these to align your listings and campaigns with trending content.
Popular Subcategories	Highlights subcategories with high buyer interest and low competition, giving you the chance to dominate in emerging niches.
Popular Products	These are products that are currently selling well or showing growing orders. Use them to quickly list proven items or restock winners to ride the momentum.

How to Use Product Opportunities

Step 1: Access the Feature & Choose Your Opportunity Type

Select one of the following opportunity types:

Type	How to Use	Why It Works
Top Searched Keywords	Browse the list and review search volume & competition. Add relevant keywords to your product title & description.	Matches your listings with active buyer searches, boosting visibility.
Trending Hashtags	Review trending hashtags and related products. Add relevant hashtags to listings and marketing posts.	Aligns products with trending TikTok content, increasing reach.
Popular Subcategories	Identify high-demand, low-competition subcategories. Add or expand products in these niches.	Lets you enter profitable gaps early.
Popular Products	Check product cards for items with strong or rising orders. List matching items or restock winners via Add Product or Auto-Register.	Leverages proven buyer demand and momentum.

Step 2: Use Auto-Match for Faster Listing

When you find a keyword, hashtag, or subcategory that matches your products:

Step 3: Monitor and Adjust

Track product performance in the My Submissions tab, Remove low-performing listings and double down on those showing strong engagement.

Pro Tips to Maximize Your Results

Tip	Why It Works
Upload Quickly	Capture early demand before competitors flood the market.
Optimize Listings	Clear descriptions, keyword-rich titles, and relevant hashtags improve visibility.
Watch Trends Regularly	Check the feature at least twice a week to stay aligned with market shifts.
Test and Iterate	Keep products that perform well, replace those that don’t.

🚀 Start Using Product Opportunities Today! Leverage real-time market data to list the right products, target the right buyers, and launch campaigns with maximum impact.

Go to Seller Center > Product Opportunities now and turn insights into sales.

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