Tiktok Shop Academy

Official vs. Marketing Account: Which One is Right for You?

10/03/2025

Hi Seller!
TikTok Shop by Tokopedia offers two types of account connections: Official Account and Marketing Account. Each serves a different purpose—whether you're looking to sell products directly or promote creatively through videos and campaigns. This guide helps you choose the best option to match your business needs and goals.
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Official vs. Marketing Account: What’s the Key Difference?

The two account types serve different purposes. Official Accounts are for direct selling, while Marketing Accounts are for content and campaign promotion.
Key Aspect
Official Account
Marketing Account
PurposeDirect selling with checkoutContent promotion, campaigns, affiliate marketing
Product VisibilityAppears on TikTok Shop PageVisible only in videos/catalog
Product SyncAuto-synced from your storeManual upload
Max Accounts/Store1 official account onlyUp to 4 marketing accounts
Unbinding48h after linking, max 3 times48h after linking, up to 10 times in 180 days
Account & Store RegionMust matchNot specified
FunctionSell products from your own shopPromote products from shop or Product Marketplace (affiliate only)
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How to Link and Manage Each Account Type

Linking an Official Account
Linking a Marketing Account
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  1. Go to Seller Center → Settings → Linked TikTok Account
  2. Select Official
  3. Scan the QR code using your TikTok app
  4. Click Authorize
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  1. Go to Seller Center → Settings → Linked TikTok Account
  2. Select Marketing
  3. Click Link New TikTok Account
  4. Enter the TikTok username and complete verification
  5. Click Authorize after eligibility is confirmed
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What Sellers Often Get Wrong

Many sellers fail to follow the binding rules or misuse their accounts. Below are the most frequent mistakes and how to fix them.
Mistake
Fix
Using one account as both Official and MarketingNot allowed. Always use separate accounts
Uploading the same content on both Official & Marketing accountsEach account must have different content strategies
Doing LIVE mirroring on both accounts at the same timeNot permitted. Run LIVE sessions separately for each account
Trying to unbind before 48 hoursWait at least 48 hours before unbinding
Unlinking official account more than 3 timesLimit unbinding attempts to a maximum of 3
Linking TikTok account with mismatched regionEnsure store region and account region match (Official only)
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Which Account Should You Choose?

The right account depends on your business goal.
🚀 Decision Guide
  • Use Official Account if you want seamless store integration, automatic product sync, and checkout enabled.
  • Use Marketing Account if you want to promote via content, run campaigns, or manage multiple brand angles with different accounts.
💡 Many sellers combine both: Official for selling, Marketing for creative promotion.
SebelumnyaNew Seller BenefitBerikutnya Product Policy

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