Analyzing Product Performance for Creators

03/20/2025

Product Analytics

This article will show you how to use Product Analytics on Creator App and Streamer PC, allowing you to understand the products that are driving most revenue, commission and items sold. Product Performance is available for both Linkshare-only Creators and Affiliate Creators.

To view the full guide on Creator Analytics via App,

Benefits of Product Analytics

See high level product metrics - Identify the products that are driving the most revenue, commission and items sold so that you can continue optimizing your product strategy.
Understand which products appeal to your audience - Evaluate products with high items sold over a continuous period of time to understand which products are constantly in demand.
Analyze conversion funnel - Compare the conversion rates of different products to gain more insight into which products are under-performing and revise your strategy to stay relevant to your audience.

Creator App

Product Performance	Product List	Product Trend

Here, you can quickly identify your top 3 performing products sorted by highest GMV, and other key metrics such as Est. Commission and Item sold. You will be provided with Promotion Quality Points (PQP) rating. This is a 5-star points system ranging from 0 (critical) to 5 (excellent) that is calculated based on how well creators choose reliable shops and quality products to promote. Click on [View all] to open the Product List page where you can see all the products you are promoting as well as their corresponding metrics.	Select your time period between [Today], [Last 7 Days] or [Custom]. Choose your data source between [TikTok Shop] or [Tokopedia] and the Product List below will reflect according to the data source selected. Product List - To make it easier to find a product, you can search for it by name in the search bar. View Trend - If the time period selected is 7 days, the View Trend button is available in the Product List. Click on this to open the product trend chart.	Upon clicking [View trend], you will be able to see the product trend chart and toggle the chart view by: GMV Est. commission Items Sold This helps you to understand the fluctuations in product performance throughout the time period selected.

Streamer Desktop (PC)

Navigate to:

The data on this page is from TikTok Shop.

In this section you can do the following:

Product List: Under the Product list, you can see all your products listed and sort by highest to lowest GMV, Commission or Items sold
Search Products: Use the search bar to quickly search for a specific product according to product name
Export Data: Click on Export to download data offline for further analysis

Here the GMV and Est. Commission are calculated using the Commission Based Attribution logic. This means that the GMV shown here takes into account the GMV attributed from affiliate promotion in order to make sure that the commission paid to you via Affiliate Plans is accurate.