Creator Level for Sellers

04/09/2025

Find Creators & Creator Agency

What is Creator Level System?

Creators are classified into L0 to L8 and their level will be refreshed at the start of each month based on their previous month's performance, which is determined by their GMV and active performance, also their capability for product selection and e-commerce business.
A higher Creator Level indicates stronger performance in generating GMV and remaining consistently active in affiliate sales. It also grants creators access to more benefits and support from the platform.

Why Do We Show Creator Level to Sellers?

Sellers can easily find top-performing creators with the help of Creator Level feature. Creator Level updates monthly, helping sellers evaluate which creators have good sales and high activeness, making affiliate collaboration more effective and reliable.
Also, high-level creators have more exclusive platform benefits and support, which will help assist sellers to boost sales largely!

How Can Sellers Check the Level?

Sellers can view each creator's level in the following modules on Affiliate Center:

Find Creator

Creator's level can be found next to the creator's name on the Find Creator's main page and Creator Detail Page.

When searching for creators, sellers can filter by the creator's level, which is available under the "Creators" filter. Sellers can select one or more levels when applying the filter.

Target Collaboration

When selecting creators for a Target Collaboration invite, sellers can also view the creator's level for those they've saved from the Find Creator module, as well as for the recommended creators.

Saved Creators

Recommended Creators

Seller-Creator IM

Sellers can also view a creator's level when receiving a message from them through the Instant Message platform.
The level is also displayed on the creator's profile within the chat room, allowing sellers to access this information while chatting with the creator.

How to select and collaborate with creators on different levels?

Suggestions for sellers to select creators:Sellers are recommended to choose creators based on two primary criteria:

Affiliate Marketing Purpose: Determine if Link-Share Only Creators meet your needs, or if Affiliate Creators, capable of both linkshare and content creation (LIVE and short videos), are required.
Creator Level: A timely evaluation of creators based on recent GMV performance, activeness in promoting products, and the diversity of the products selected by creators.

Recommended strategies for sellers to cooperate with creators on different levels and creators' corresponding benefits are listed in the chart below:

Creator Level	Recommended Collaboration Strategies	Corresponding Benefits
L8	Leaderboard (Creator Competition) Events where creators compete to promote designated products, and top performers ranked by GMV will get rewards. Sellers can participate and have their products promoted by a large number of competing creators. Creator's LIVE Selling Ability Recognition from Platform These creators have passed the platform's examination of their LIVE selling ability and received official recognition from the platform. Sellers are suggested to cooperate with these creators for LIVE.	L8 Creators, the highest-ranking sellers with best GMV performance and selling abilities, receive maximum platform support and benefits. They are the only tier that are eligible to be selected to enjoy exclusive Brand Deals, which include samples and gifts funded by famous brands for creators to utilize during LIVE interaction.
L7		L7 creators unlock the eligibility to be selected to enjoy Promotional Resources on the platform like banners and ads during campaigns to direct more traffic to these creators' LIVE.
L6	Leaderboard (Creator Competition) Creator's LIVE Selling Ability Recognition from Platform	L6 creators, the upper tier with great GMV driving momentum, unlock the eligibility to be chosen to enjoy Exclusive Coupon funded by the platform to further elevate their sales. They might also be selected to enjoy More Traffic to increase the exposure of their high-quality affiliate content. Sellers are suggested to deepen their cooperation with L6 creators in both LIVE and short videos, as well as invest in plenty of platform events like Leaderboard to expand sales.
L5	Leaderboard (Creator Competition) Livestream Training and Recognition from Platform Sellers are suggested to cooperate with these creators for LIVE, who have completed the official livestream training, passed the quiz, and received recognition from the platform.	Exclusive to creators of L5 and above, they will gain the eligibility to get rewarded with a Star Creator badge and 1:1 Support from the platform to guide their sales and growth, indicating more trust from platform and users. Starting from L4, creators have full access to four LIVE tools. In particular, they can use LIVE Giveaway to enhance LIVE interaction. They are also eligible to be selected to enjoy Extra Commission and Shipping-fee Coupon funded by platform to promote more products. For creators of L3 and above, they are eligible to participate in Leaderboard to promote specific products from sellers participating in the competition and to win more rewards. Also, they can utilize LIVE Flash Deal to increase sales in LIVE sessions.
L4
L3
L2	Short Video LIVE Sellers are recommended to cooperate with L2 creators in both short video and LIVE, as they are equipped with more selling experience and tools to utilize.	For L2 creators, they unlock access to LIVE Events to attract more users to subscribe to the upcoming LIVE sessions. They are eligible to be selected to enjoy Sample Coupon to buy samples at a lower price. Therefore, sellers are suggested to fully leverage these benefits by collaborating with L2 creators in LIVE and short videos.
L1	Short Video Collaboration with L1 creators in short videos is recommended. These creators have accumulated some selling experience through short videos.	L1 creators have access to LIVE Hightlight, which allows them to cut out their wonderful moments from previous LIVE and post them as short videos to drive continuous sales.Apart from cooperating with L1 creators on short videos, sellers can also start to invite them to do LIVE sales.
L0	Selecting Products Sellers are suggested to invite L0 creators to add the store's products into their Showcase and share links of products or the store externally to attract traffic.	L0 creators have quotas for free sample requests. They are still learning to share links externally, select products to add into Showcase, and practice promoting products in short videos.

FAQ

Will users view creator levels?
- No, only creators themselves and sellers will be able to view the creator levels.
What are the differences between Link-Share Only Creators and Affiliate Creators?
- Link-Share Only Creators have no access to affiliate content creation, including posting EC short videos and doing LIVE sales. Their Showcase is also hidden to the public. Thus, Link-Share Only Creators are limited to sharing affiliate product, campaign, and shop links externally.
- Affiliate Creators enjoy full access to EC short videos, LIVE sessions, Showcase, and affiliate link sharing, along with benefits like free sample requests.
What are 'Active Days' and why is this metric important?
- Active Days are earned by creators when they consistently promote affiliate products through LIVE, short videos, or sharing product links externally. This metric shows the creator's dedication and engagement, which translates to a higher likelihood of promoting sellers' products effectively and proactively.
There are different creator levels (L0-L8). How shall sellers know which level of creator is best for promoting their product?
- Higher Creator Levels generally indicate stronger performance and activeness, which unlock increased benefits and eligibility for campaigns like Leaderboard.
- Apart from creator levels, sellers are suggested to also consider whether the selected creators align with the product, target audience, budget, and overall marketing goals to choose the ideal creators for affiliate collaborations.