Understand the List of Words in the Platform So You Can Sell More Smoothly!
09/02/2024
Seller, as a new or old seller at the platform; sometimes we are confused about the meaning of a word right? Don't worry, you can see what words are usually used in this platform. This is very important because it can help your sales go smoother and be more expert in selling!
| Name and stylistic way of writing | Definition |
| 3PL | 3rd Party Logistics - Seller works directly with the logistics provider |
| Affiliate Marketing | Affiliate Marketing refers to using affiliates – content creators – to market products on platform. Making products available on Affiliate Marketing means that thousands of creators can promote them, which can increase sellers' chances of selling and boosting brand awareness. |
| AOV | Average order value |
| Batch shipping | Fulfilling multiple orders in one go. |
| Bootcamp Program | An intensive program with 6 special class sessions for novice sellers. To understand Seller Center, Affiliate Program, adding other products and methods to progress your account. |
| Brand authorisation | The channel through which a seller submits prior approval from a brand owner to sell products that have the brand's trademark(s), name(s) or logo(s). |
| Campaigns | Campaigns offer exclusive experiences for TikTok users, ranging from product sales and discounts to new launches. |
| Creator Connect | The Affiliate Marketplace is where you can browse TikTok Creators in Seller Center, and filter according to category, followers etc. to find a creator suitable for your business profile and budget. |
| Seller Community | Refer to and Facebook ShopTokopedia Seller Community |
| DFO | Defect Order Rate – a performance metric to rate the seller's customer service standards. |
| Feature Guide | Found via Seller Academy, the Feature Guide hosts walk-through videos on everything from uploading products onto Seller Center to how to use Product Vouchers. |
| For You Page | The For You Page, found at the top of TikTok home, lets users scroll through Short Videos, Shoppable Videos and LIVEs that are customised according to the users' preferences and watch history. |
| GMV | Gross Merchandise Volume. The total value of sales, often during a specified time frame. |
| GPM | Gross Merchandise Volume per mille. |
| Graduation | When sellers pass the probation period, they reach 'Graduation'. There are two ways that sellers can graduate from the Probation Period – Regular Graduation or Early Graduation. |
| Growth Center | Growth Center is a feature that helps sellers learn how to manage their stores and earn rewards. The feature consists of a series of missions that sellers can complete. Each mission has a specific goal and reward. |
| Handbook | The comprehensive and invaluable handbooks designed to enhance your selling skills in this platform! These handbooks are meticulously crafted to provide you with an extensive yet concise guide, ensuring your success as a seller in ShopTokopedia. |
| Holiday mode | If you can't fulfill an order from a warehouse, you can turn on the "Holiday mode" for the warehouse. The inventory of products in this warehouse will then be set to 0, stopping buyers from buying from you. |
| LDR | Late Dispatch Rate is the percentage of late shipped orders (orders that take longer than 1 working day to ship out) out of the total number of orders shipped within the last three (3) calendar days. |
| LIVE stream or LIVE shopping event | A LIVE shopping event hosted by sellers or creators where buyers can get a closer look at products, ask questions and buy in real time. |
| Newsletter Education | Seller newsletters are periodic publications by the platform which are distributed through the Seller Academy or other digital platforms which contain information, updates, trends, news related to certain topics, new features, and tips on selling on the platform. |
| NRR | Negative Review Rate |
| Official ShopTokopedia account | The account you registered on seller-id.tokopedia.com to sell your products on platform. |
| Open Plan | An affiliate plan that is visible to all creators who are qualified for Affiliate. Creators interested in the according products will apply for selling the products and can start doing so once their applications are approved. |
| Order Value Limitation – OVL | A limit that affects the total number of orders that a shop can receive each day. Upon reaching the order volume limit, a seller's shop will not be able to receive additional orders until the order limit is reset the next day. |
| Policy Center | Found via Seller Academy, here you'll find selling policies, verification guidelines and new policy announcements. |
| Product Bundles | Offer your buyers a discount when buying two or more products – something called a 'Product Bundle'. |
| Product Showcase | The in-app tab that hosts sellers' product catalogs. This display can be customised for an on-brand shopping experience. |
| Seller Center | This is your hub for everything related to selling; uploading products, managing your orders, setting your shipping preferences, tracking your selling performance and much more. |
| Seller fault cancellation rate – SFCR | The percentage of all orders (over a period of 21 calendar days prior to the day the metric is updated on the Seller Center. Metrics are updated daily) that are cancelled due to the seller's fault (e.g. out of stock, wrong pricing, platform auto-cancellation because the seller failed to ship the order on time). |
| Seller Mission | Active mission for new sellers that sellers can complete. Each mission has a specific goal and reward (depending on the mission). |
| Shipped via platform | The seller uses TikTok's default carrier to ship their products. |
| Shipped via seller | The seller chooses their own default carrier from an approved carrier list. |
| Shipping Fee Vouchers | A discount voucher that a customer can use to reduce shipping costs when buying on platform. These vouchers are created by platform and the cost is covered by the platform. |
| Store Rating | A ranking score introduced by platform to help sellers further understand their shop's operational health. This is calculated based on a seller's average shop performance over the last 90 calendar days. |
| Shop Health | Shop Health is made up of a set of metrics which will give a total estimate of how well the seller's shop is performing. |
| Shop Probation Period | To assist new sellers with order fulfilment, all new shops (both individual and corporate) on platform will be subject to a probation period that limits the number of daily orders sellers can accept. |
| Shoppable Videos | Short Videos with products in focus via an added product link. |
| Short Video | A snappy, entertaining video usually between 5-15 seconds long. |
| Simulcasting | Engaging in e-commerce Livestream activities on more than one platform simultaneously |
| Targeted Plan | An affiliate plan that allows you to invite targeted creators to promote products for you. Creators can start promotion after they accept your invitation. |
| Ticket | Seller center ticket |
| TikTok Creator or creator | TikTok Creators are highly skilled when it comes to making Shoppable Videos, hosting LIVE shopping events and increasing overall interaction and sales opportunities. For a fixed commission on sales, they can help sellers reach a larger audience, thereby increasing the chances of selling and elevating brand awareness. |
| TikTok handle | The account you registered on TikTok.com to view and post Short Videos and LIVEs as well as buy products. |
| ShopAcademy | A resource hub for learning where sellers will find educational video courses, the Feature Guide and the Policy Center. |
| TikTok account | TikTokShop_Id is where all things TikTok Shop are featured. |
| Traffic Puller (product type) | Products that allow for easier conversion, i.e., typically have a lower cost and are desirable for a wide range of customers. |
| Webinar Education Program | Free platform webinar classes that are held every day with a variety of different topics of discussion. That sellers can use those who want to improve store performance. The webinar will provide a platform for sellers to gain insights, tips and effective strategies to be successful in the platform. |