Brand Qualification Rejection Reasons and Solutions
10/31/2025
Why did my Brand Qualification application get rejected?
Below you will find a list of potential rejection reasons and how to address them.Inaccuracies
- Inaccurate Trademark Name or Number: The trademark name or number provided by the seller does not match the number on the submitted trademark certificate or is not in any of the official IP databases
- Inaccurate Application or Expiry Date: The seller submitted a trademark registration or expiry date that does not match the date on the trademark certificate or in any official IP databases.
- Inaccurate Registrant: The trademark registrant information submitted by the seller does not match the registrant information on the submitted trademark certificate or in any of the official IP databases.
- Inaccurate Trademark Certificate: The trademark certificate was not issued by an official entity (i.e. IPO, EUIPO) or is not recognised by WIPO.
- Inaccurate Trademark Classification: The submitted trademark classification does not match the information stated on the submitted trademark certificate or any of the official IP databases.
- Seller information mismatch: The submitted Proof of Purchase recipient information does not match the TikTok Shop by Tokopedia registrant.
- Purchase date mismatch: The submitted Proof of Purchase date does not match the submitted Proof of Purchase document.
- Review and input the information as it appears in supporting documentation.
- Note: your provided information must be exactly the same as the submitted documents (this includes capital letters, punctuation marks, and letter spacing).
Missing Information
- Missing purchase item information: Submitted Proof of Purchase does not have the item's purchase information, brand, quantity, or price.
- Missing seller information: The submitted Proof of Purchase does not have the Proof of Purchase issuer information.
- Missing buyer information: The submitted Proof of Purchase is missing the recipient's information.
- Missing or expired purchase date: The submitted Proof of Purchase does not have an issue date or has an issue date over 12 months old.
- Please submit the missing information and ensure that it is valid.
Invalid Information
- Expired Trademark Certificate: The validity period of the submitted trademark certificate has expired.
- Expired Distributor Letter: The submitted 'Letter of Authorisation'/'Distribution Letter' letter issued by the brand, trademark owner, or authorised seller has expired and is no longer valid.
- Invalid Trademark: The trademark is still being processed or is not officially registered yet or; The trademark name or number does not exist in any of the official IP databases.
- Unqualified Owner: The seller is not the trademark owner.
- Unqualified Image of Product: The submitted images are not clear/ of the actual product packaging or do not include six different views (front, back, top, bottom, left, right).
- Unqualified Image of Stock: The submitted images are not of the actual products as proof of purchase inventory.
- Unqualified Proof of Purchase Document: The submitted document is not proof of purchase (could be delivery bill/ purchase order).
What can be done?
- Please submit valid information, documents, proof of purchase, images of product and/or inventory.
- If the seller is not the trademark owner, they must obtain a "Letter of Authorisation"/ "Distribution Letter" and apply for Brand Qualification as a 1st or 2nd Level Authorised Seller.
Inauthentic Information
- Inauthentic Distributor Letter: There are signs of alteration or masking of information on the submitted 'Letter of Authorisation'/'Distribution Letter' issued by the brand or trademark owner or authorised seller.
- Inauthentic Trademark Certificate: There are signs of alteration or masking of information on the submitted trademark certificate.
- Altered document: There is a sign of alteration or masking of information on the submitted Proof of Purchase.
- Please submit the original documentation without alteration or masking of information.
Other issues
- Unclear Trademark Certificate/Distribution Letter: The information on the trademark certificate, letter of authorisation or distribution letter is not legible or can not be verified.
- Please submit a clear copy of the original documentation.
- Issues with Distributor Letter: One or more levels of 'Letter of Authorisation'/'Distribution Letter' was not issued by the brand or trademark owner or authorised seller.
- Please submit a 'Letter of Authorisation'/'Distribution Letter' issued by the appropriate rights holder (Trademark owner or authorised seller)
- Lack of supporting information: The Proof of Purchase was not issued by the brand owner; or the provided information was insufficient to support that Proof of Purchase issuer was the authorised distributor.
- Please provide information to support that the Proof of Purchase issuer is an authorised distributor.
- Unable to recognise source of purchase: There was no indication that the Proof of Purchase was issued by the brand owner or authorised distributor
- Please submit a Proof of Purchase that was issued by the brand owner or authorised distributor
- Product Quantity Insufficient: The total quantity of the purchased item on submitted Proof of Purchase is insufficient for 12 months of stock.
- Please submit Proof of Purchase with a quantity sufficient for 12 months of stock.