Policy Change Log

12/29/2023

Updates to our TikTok Shop Negative Customer Feedback Guidelines

We are updating our on 9 January 2024. Key updates include changing how we calculate Negative Review Rates (NRR), the NRR standards we expect from sellers, and our platform's enforcement actions for high negative reviews.

Please note that this update will also impact our and policies.

(Posted on 29 December 2023)

Policy Update - Update to our Creator E-commerce Permissions Eligibility Guidelines

Starting 11 September 2023, creators will only require 1000 followers in order to be eligible for e-commerce permissions.

For more information about the eligibility criteria for creator e-commerce permissions, please refer to our .

(Posted on 11 September 2023)

Introducing Joint Enforcement Actions For Linked Seller And Creator Accounts

TikTok Shop may take joint enforcement actions against a seller's shop if their linked creator account violates our content policies and guidelines. Examples of content violations that will result in joint enforcement actions are the livestreaming of pre-recorded content and the promotion of Prohibited or Unsupported products.

Creator accounts provide valuable visibility and product promotion for sellers. As such, all sellers have a responsibility to ensure their linked creator accounts abide by our platform policies and guidelines, such as our and .

(Posted on 11 September 2023)

Updates to the "Invite-only" process and Qualification Center

From 4 September 2023, Sellers can only sell within the "invite-only" categories if they have been onboarded through a restricted, "invite-only" process. The process involves submitting the required documentation through the Seller Center from My Account > Account Settings > .

For more information about , please refer to .

(Posted on 4 September 2023)

Introducing new updates to our TikTok Shop Product Guidelines

From 25 August 2023, we will be making the following changes to our product guidelines:

Coins, paper money (whether counterfeit, collectable or in circulation), additions to Hazardous and Dangerous Items and alkyl nitrites (poppers) are now classified as Prohibited. Sellers will no longer be allowed to list/sell these items.
Other weapons, military uniforms and attributes, fireworks and products that contain large quantities of magnetic balls or cubes will now be classified as Unsupported. Sellers will no longer be allowed to list/sell these items.

For further information, please refer to and .(Posted on 28 Aug 2023)

Updates to the TikTok Shop Return and Refund Process

From 28 August 2023, sellers must review all return requests within 2 working days of receiving the product. If sellers do not take action during this period, the return requests will be automatically approved.

This review period will be non-extendable. Sellers will have the option to contact TikTok Shop support for compensation for returns they have still not received.

For more information, please refer to .

(Posted on 28 August 2023)

Updates to the requirements for product images on product listings

From 25 August 2023, TikTok Shop will be updating the requirements for product images on product listings. Products that do not adhere to the requirements in section 4.5 of may have enforcement actions taken against them.

(Posted on 21 August 2023)

New Updates to Our TikTok Shop Content Guidelines (Simulcasting)

TikTok Shop values the safety of our platform's users. To safeguard the user experience and protect consumers from potentially misleading advertising, creators must not engage in e-commerce Livestream activities on more than one platform simultaneously (such as multi-platform livestreaming or simulcasting). Simulcasting includes using third-party tools or software to broadcast livestream content simultaneously on different platforms.

Note: simulcasting is prohibited due to platform quality and safety concerns and to protect the user experience. Creators are not restricted from streaming on or conducting Livestreams on other platforms, but should refrain from doing so simultaneously.

For more information, please refer to our .

(Posted on 21 August 2023)

TikTok Shop's Negative Customer Feedback Guidelines

TikTok Shop evaluates customer feedback about product quality and seller service given to sellers about using Negative Review Rates (NRR).
A rating that has 1-2 stars 🌟 will be considered as a negative review. TikTok Shop may take enforcement actions based on a seller's shop NRR ratings and the content of customer product reviews. As such, all sellers should strive to keep all negative review rates low and within the targets set out in our TikTok Shop Negative Customer Feedback Guidelines.
For more information on customer ratings, reviews and platform assessments, please refer to our TikTok Shop Negative Customer Feedback Guidelines.

（Posted on 28 July 2023）

Updates to Affiliate Marketing Qualification Requirements

In light of the new Store Rating which takes effect today (25 July 2023), TikTok Shop has updated the Store Rating requirement for shops to qualify for our Affiliate Marketing arrangement as well as the criteria that disqualifies them from it.

For information, please refer to our.

(Posted on 25 July 2023)

New product listing requirements for purchase-based incentives

From 3 July 2023, sellers must follow a prescribed, mandatory format when listing products with purchase-based incentives. This format can be found in section 6 of our .

Sellers must comply with this requirement from 3 July 2023 onwards to avoid any enforcement action being taken against their accounts, content or listings. TikTok Shop will remove listings that fail to comply with this format.

(Posted on 30 June 2023)

Health monitoring devices and self-test kits can now be sold on TikTok Shop

From 9 June 2023, sellers will be able to sell Health Monitoring Devices and Self-Test Kits on TikTok Shop Indonesia. However, they must first be onboarded via our "invite-only" process before they can do so.

For more information, please refer to our and article

(Posted on 8 June 2023)

From June 2023 onwards, TikTok Shop will be announcing important policy updates via this Policy Change Log. Sellers and creators should periodically check this page, as well as our Policy Center to keep up-to-date with our policies.

Important Note: This Policy Change Log is intended to bring important policy updates to our sellers and creators' attention. It is not intended to act as or provide a comprehensive overview of every TikTok Shop policy or guidelines. TikTok Shop sellers and creators must comply with all TikTok Shop policies and guidelines (which can be found in our Policy Center), our Merchant Terms of Service, and all applicable laws and regulations.