The creator ranking lists evaluate the performance of creators from five dimensions: content output, content popularity, cooperation enthusiasm, sales conversion, and creator growth. The rankings only represent the performance of creators on the platform for a period of time. Please do not use this ranking for external dissemination, and do not use it for any endorsement.

Top Sales

Definition

The sales star list ranks the creators according to their ability to convert viewers into purchasers. The more a creator is able to convert viewers into purchasers, the higher their ranking will be on the list.

• LIVE sales per impression: LIVE GPM, which represents the GMV generated per 1000 LIVE video views.
• Short video sales per impression: Video GPM, which represents the GMV generated per 1000 short video views.

Tips

The creators on the sales star list can provide merchants with more profitable content marketing services. Creators in this dimension create high quality content and can help promote your products effectively.

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Fast Growing

Definition

The fast growing list ranks creators according to their growth index. The growth index measures the growth rate of creators, which is mainly evaluated by their growth rate of sales, number of live viewers, the increase in the number of video viewers, and the changes in the number of followers. The faster their growth rate of these factors, the higher they will be ranked.

• Sales growth rate: Growth rate in GMV compared with last time span.
• Growth of LIVE views: Growth of LIVE viewers compared with last time span.
• Growth of short video views: Growth of short video views compared with last time span.
• Growth of followers: Growth of followers number compared with last time span.

Tips

The creators on this list have a relatively fast growth rate in a short period of time, making them good candidates for merchants looking to target more users and scale their sales.

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Popular content

Definition

The popular content list ranks creators according to their livestreaming and short video popularity index, displayed in 3 lists: total content, live, and short videos. The livestreaming popularity index is used to measure the influence of creator's livestreaming content marketing. It is mainly calculated from the number of viewers of creator's livestream per capita viewing time and audience engagement rate. The short video popularity index is used to measure the influence of creator's short video content marketing. It is mainly calculated from the number of creator's short videos views, the completion rate of short videos, and the engagement rate of short videos. The greater the viewing volume of creator's content, the higher the engagement rate between creator and users, and the higher the user's interest, the higher the corresponding popularity index will be, and will rank higher in the list.

• Short video engagement rate: short video likes, comments, and reposts number / short video views
• Video Views: Short video views.
• Livestream engagement rate: LIVE likes, comments, and reposts number / LIVE viewers
• Avg. LIVE viewers: The average number of viewers of this creator's LIVE videos.

Tips

The creators on the popular content list can bring more exposure and traffic to the merchant's products. They usually publish short videos or start live sessions consistently, with strong engagement, high-quality and eye-catching content.

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Productive creator

Definition

The consistent creators list ranks creators based on their enthusiasm and consistency in shoppable content creation, display as total list, video list, and live list. It mainly evaluates the number of livestreamings by the creators, the average number of products in a livestream, the number of video releases and the number of products linked to a single video. The higher the willingness of the content publishing, the higher the number of linked products, the higher the corresponding diligence index, and will rank higher in the list.

• Live sessions: Total number of LIVE started in the time period.
• Short video posts: Total number of short videos posted in the time period.
• Linked products in LIVE: Number of products sold in LIVE.
• Linked products in short videos: Number of products sold in short videos.

Tips

The creators on the consistent creators list can provide merchants with consistent content marketing services, because they have a consistent frequency of content creating and posting content with a high number of high quality products linked.

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Top Collaborators

Definition

The top collaborators list ranks creators according to the degree of their historical cooperation. It mainly evaluates the response rate of invitations and the sample fulfillment rate. The more invitation responses from creators, the higher the sample fulfillment rate, the higher the corresponding active cooperation index, and will rank higher in the list.

• Sample fulfillment rate: Sample fulfillment rate in the past 90 days.
• Invitation response: Invite response number.

Tips

The creators on the willing to cooperate list can provide merchants with a healthy experience of building cooperations and high-quality sample fulfillment, because they actively respond to messages and take the initiative to fulfill sample requests.Note:The ranking lists are divided into a daily list, weekly list, and monthly list. The platform will update the list information of the previous cycle on the next natural day, the first day of the next natural week, and the first day of the next natural month. After the list goes online, merchants can view the data 30 days ago at the earliest, and the listed data will continue to accumulate, and you can view the data for up to one year. The list takes the creator data of T-2, and the day, week, and month date corresponding to T-2 are selected by default.The sorting factor is score + GMV. For example, when the scores for two creators are the same, the creator with higher GMV comes first.For all lists, the platform will screen from multiple dimensions of creator activity (number of content releases and sales), creator qualification (number of followers), and cooperation enthusiasm (sample fulfillment records). Only those who are continuously active and have good qualifications are included in the lists. In order to ensure the actual use value of the list for merchants' operations, the platform uses the creators' product categories as a filtering item to help merchants find the creators that match their main category.