Tiktok Shop Academy

Target Collaboration Affiliate: Build Stronger Partnerships with Creators

08/29/2025

Affiliate Plan
Hi, Seller!
Already familiar with Affiliate and ready to take more control? Try Target Collaboration on TikTok Shop by Tokopedia! This feature lets you invite handpicked creators to promote your products—giving you more precision, control, and stronger partnerships.
Let’s explore how Target Collaboration works and how to get started.
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What Is Target Collaboration and How It Works

Target Collaboration allows you to directly send invitations to selected creators. They’ll receive your invite in their inbox, review the details, and decide whether to promote your product. This gives you more control over who represents your brand.
🔧 What You Control
🧭 When to Use Target Collaboration
Which creators can promote your productYou already have trusted or favorite creators
Commission rateYou want to build strong, long-term partnerships
Product visibilityYou want to ensure your product is placed in the right content or shop
📌 Note: Commissions will only apply when creators successfully sell your products.image

Benefits of Target Collaboration

Target Collaboration allows you to run more strategic, customized campaigns. From controlling which creators promote your brand to ensuring your products appear in the right content, here’s how this method helps you grow your sales:
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How to Set Up Target Collaboration

  1. Go to Affiliate Center
Open your Seller Center on desktop. From the left menu, click Affiliate, then select Target Collaboration.
  1. Send Invitations to Creators
Use the Creator Search feature to find suitable creators. Invite them directly.Discover Creators > Find Creators > Invite
  1. Creator Added & Adds Product
Invited creators will accept your request and showcase the products.
  1. Start Promoting
Creators will begin promoting via short videos, LIVE, or shop content.
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📌 See full feature guide here → Read Hereimage

Common Mistakes to Avoid in Target Collaboration

Mistake
Why It’s a Problem
How to Fix It
Inviting too many creators without filteringNot all creators are a good fit for your productUse filters and review creator’s past content or shop
Setting too low of a commissionMight not be attractive enough for top creatorsOffer competitive commission, especially for new products
Poor product presentationMakes it harder for creators to promote effectivelyUse high-quality images, complete titles and descriptions
No follow-up communicationMissed opportunity to optimize resultsMessage creators via inbox to share tips and check-in
Not tracking performanceYou won’t know which creator is bringing in resultsUse Affiliate Center to check weekly sales and optimize
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Try Target Collaboration TodayStart by testing with a few trusted creators, then scale based on performance. Here’s how to get started:
  • Choose 1–3 products that are easy to promote
  • Set a fair commission (5–20%)
  • Use Creator Search to find suitable creators
  • Track sales performance weekly via Affiliate Center
Target Collaboration helps you build long-term, high-impact creator partnerships—great for brands who already know which creators align with their goals.
SebelumnyaOpen Collaboration Affiliate: Boost Visibility and SalesBerikutnya Manage Sample Requests Effectively for Better Affiliate Collaborations

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