Beshekidswear.ofc: A Strong Foundation That Fuels Growth
01/08/2026
A Yogyakarta-Based Local Brand Built During the Pandemic
beshekidswear.ofc is a local fashion brand specializing in Muslim children’s wear, with most of its products produced in-house to maintain consistent quality and standards. Based in Yogyakarta, the brand began its journey during the COVID-19 pandemic, a time when online channels became the primary way to survive and reach customers.The journey of beshekidswear.ofc started on social media, particularly Instagram, before gradually expanding into e-commerce. As consumer shopping behavior evolved, TikTok Shop by Tokopedia emerged as their most effective sales channel and remains the brand’s main driver of growth today. From the very beginning, the team understood that growing fast was never the main goal; growing in the right direction was.
In its early stages, beshekidswear.ofc focused on one simple principle: showing up consistently and building trust. Content was uploaded regularly, the brand was shaped through repetition rather than big moments, and customer relationships were nurtured in a personal way. Azkia sums up this journey simply: “We grow daily.” This mindset continues to serve as the foundation of the brand’s growth today.
When Customer Trust Becomes the Foundation of Growth
| Over time, beshekidswear.ofc realized that its most stable growth came not from occasional new buyers, but from customers who had already built trust and continued to return. This loyalty was especially evident within the TikTok ecosystem, where customers didn't just recognize the products, they also knew the people behind the brand.That trust was put to the test when beshekidswear.ofc had to switch to a new TikTok account for selling. Rather than becoming an obstacle, the transition highlighted the strength of the relationship they had built. Customers stayed aware, continued following the brand, and kept making purchases.“Our focus has always been on loyal customers, especially loyal TikTok customers,” Azkia shared.In the early stages, this trust was built in a deeply personal way. Azkia went live herself and appeared directly in videos, allowing customers to clearly see that this was the same store, offering the same products and upholding the same commitments. Through this approach, beshekidswear.ofc didn't just sell products; it created a sense of reassurance that encouraged customers to keep coming back. |
Best-Selling Products, Stock Readiness, and Customer Confidence
| As their market direction became clearer, beshekidswear.ofc began to simplify its product strategy. Instead of pushing the entire catalog at once, they centered their efforts on best-selling items with proven demand. This shift came with a new challenge: maintaining stock availability to keep pace with fluctuating demand. In practice, sales ups and downs were often not caused by declining interest, but by one simple reality, the product wasn't always available when customers were ready to buy.Because most of their products are produced in-house, stock management has become a critical factor. This pushed beshekidswear.ofc to be more selective in setting production priorities and planning product releases, including introducing limited-edition items to keep customer interest high without compromising stock readiness.To ensure customers formed the right expectations, they also chose to present products in an honest, transparent way through try-on content—so, so buyers could clearly see the fabric drape, sizing, and how the outfit looks when worn. “When the product is shown clearly, the response is usually better,” Azkia shared. This visual clarity helps customers make faster decisions while strengthening trust over the long term.As product clarity and content consistency improved, the impact became visible in sales performance. Overall store performance saw a strong uplift, with the biggest boost coming from Product Card GMV, which grew by +203%. This was followed by gains from Video and LIVE, showing that beshekidswear.ofc's multi-channel content strategy is working effectively, helping customers convert directly from content without relying on a single channel alone. |  |
Affiliate Growth Follows a Strong Foundation and the Right Creators
| Affiliate growth at beshekidswear.ofc did not happen from the start. In the early phase, the brand relied primarily on branding and non-affiliate sales to build trust and establish baseline demand. Affiliate partnerships were only pursued more seriously after the brand became more recognized and the products had earned customer confidence, making affiliates a clear growth amplifier, not an instant fix.This approach began delivering measurable results. Over the past 30 days, as beshekidswear.ofc partnered with relevant affiliates and focused promotions on products with proven demand, Affiliate GMV increased by up to +359%. This reinforces a key lesson: affiliate channels work best when used to scale what already sells, rather than to test products that are still new to the market.Creator selection also became more intentional. Instead of chasing creators with the biggest follower counts, beshekidswear.ofc prioritized creators with highly relevant audiences, such as mothers whose followers closely match the target buyers for Muslim children's wear. With a combination of best-selling products, the right creators, and clear try-on content, affiliate collaborations ultimately served as an amplifier, expanding reach without compromising the trust the brand had already built. |
Practical Tips for Other Sellers
After going through multiple phases, from building branding and customer trust to scaling sales through affiliates, beshekidswear.ofc shares a few simple practices that helped keep their growth healthy and sustainable.✨ Build Customer Trust Through Product Content | 🤝 Use Affiliates as a Growth Amplifier |
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Want to dive deeper? Explore these guides to help grow your store further:
- Boost Sales Through Affiliate Collaboration: Learn more
- Short Video Strategies: Category Tips to Boost Your Visibility and Sales: Learn more