Tiktok Shop Academy

Manage Creators and Build Stronger Results

12/29/2024

Hi, Seller!Working with the right creators can make or break your affiliate strategy. If you're struggling to see results, it might be time to review your creator list and strengthen your collaboration flow.
With TikTok Shop by Tokopedia's Manage Creator page, you can easily track performance, streamline your creator communication, and build better outcomes with data-driven decisions.
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Why Effective Creator Management Matters

A high-performing affiliate program isn't just about finding the right creators—it's about managing them effectively. The Manage Creator feature gives you full control over who promotes your products and how well they’re doing.
Key benefits of Manage Creator:
Benefit
Description
Clear overviewView all creators you're working with in one place
Performance trackingMonitor product clicks, GMV, commission, and orders
Control & customizationAdjust commission, pause collaboration, or blacklist non-performing creators
Streamlined managementExport data, filter by metrics, and make bulk actions easily
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How to Use Manage Creator Page

Follow these steps to get the most out of the Manage Creator tool:
StepWhat to DoWhere to Access
1. Open Manage CreatorGo to Affiliate Center > Manage Creatorimage
2. View all creatorsSee list of creators currently promoting your products along with performance metricsimage
3. Sort & filterUse filters (date range, product, creator name, performance metrics) to review effectivenessimage
4. Remove creatorsPause collaboration or blacklist if creator underperforms or violates termsimage
5. Batch eatureTake bulk actions (e.g., invite, edit, delete) for multiple creators at onceimage
📌 See full feature guide here → Read Hereimage

Mistakes to Avoid When Managing Creators

Mistake
Why It Happens
What to Do
Keeping all inactive creatorsForgetting to review regularlyRegularly pause or remove underperforming creators
Setting commission too lowNot aligned with market rateCheck competitor benchmarks before adjusting
Ignoring dataRelying only on impressionsUse GMV and conversion data to evaluate real impact
Delayed updatesMissed optimization chancesReview performance weekly and act quickly
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Try This TodayReview your Manage Creator dashboard to:
  • Sort by GMV or Clicks to identify high-performers
  • Pause inactive collaborations from the past 30 days
  • Offer better commission to top 10% converting creators
  • Export creator list and highlight those eligible for new product offers
Want to build stronger results? Start using the Manage Creator page to gain better control, data, and performance for your Affiliate strategy.
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