Maximizing Sales Potential with ShopTokopedia: Gaabor Store Indonesia's Journey

01/08/2026

Gaabor Store Indonesia is the official seller for Gaabor, a well-known brand of household appliances. After expanding to various countries, Gaabor officially launched in Indonesia in 2021 by establishing an official seller account on ShopTokopedia. The brand aims to provide innovative products that offer convenience to families across Indonesia, with a range of items including air fryers, vacuum cleaners, rice cookers, electric pans, and more.

Gaabor Store Indonesia has been active on ShopTokopedia for three years, and during this time, the company has gained valuable experience in the e-commerce space. ShopTokopedia has provided a unique and memorable selling experience that has helped to broaden Gaabor’s reach. The platform’s features encourage sellers to be more creative and innovative in their approach to marketing and sales.

Key Features that Have Impacted Gaabor Store Indonesia’s Sales

Affiliate Collaboration as a Key Driver:

Among all the available tools, Affiliate Collaboration stands out as a significant driver of sales. This feature, combined with Shop Tab Ads, LIVE, and Short Videos, has contributed to a comprehensive sales strategy for Gaabor Store Indonesia.

The Short Video feature on ShopTokopedia has been instrumental in expanding brand awareness. By creating engaging video content, Gaabor Store Indonesia has been able to attract attention from a wider audience, making the brand more recognizable across the platform.

LIVE and Affiliate Collaboration are also crucial marketing tools for Gaabor. LIVE allows real-time interaction with potential customers, while affiliate collaborations help in driving more traffic to the store. These features have proven to be effective in boosting both marketing and sales efforts.

Brand Awareness through Short Videos:
LIVE and Affiliate Collaboration:

Optimizing Sales with LIVE and Short Videos

Gaabor Store Indonesia recognizes that LIVE plays a critical role in increasing sales. To maximize the impact of live sessions, the company focuses on several strategies:

Gaabor Store Indonesia also sees Short Videos as a long-term asset that can generate sustained sales. The company places a strong focus on the quality of the videos, ensuring high standards across several elements:

LIVE:
- Attractive Cover Images: Creating eye-catching promotional visuals to attract viewers.
- Engaging Hosts: Hosts play an essential role in drawing attention, utilizing engaging intonations and gimmicks during the live session.
- Effective Promotion: Once viewers enter the live room, attractive promotions and offers convert interest into sales.
Short Videos:

Storyline: Creating compelling narratives to keep viewers interested.
Setup and Talent: Ensuring the set and talent quality are top-notch to create a professional look.
Production Quality: Focus on high-quality filming, editing, and post-production processes.
Ads: Leveraging ads to amplify reach and engage a wider audience.

Gaabor Store Indonesia understands the importance of continually optimizing both LIVE and short videos. By focusing on these key channels, the company aims to strengthen its brand presence and maximize sales potential on ShopTokopedia. As they continue to enhance the quality of their content and refine their marketing strategies, the future looks promising for Gaabor Store Indonesia in the ever-evolving e-commerce landscape.

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