Gwenza is a Muslim fashion brand that was established in 2019, founded by the husband-and-wife duo, Deby Rojalianti and Indra, based in Ciaparay, Bandung. Since its inception, Gwenza has grown rapidly, now employing 55 staff members and over 1,000 seamstresses as part of its production team.
In 2021, Gwenza began its digital journey by creating an account on ShopTokopedia and started selling through TikTok. Since then, the business has experienced significant transformation, with an increasing number of customers and an expanding market reach. The owners of Gwenza have felt a profound impact on their personal and professional lives, reflected in the growing recognition of the brand.
One of the major benefits Gwenza has experienced since joining ShopTokopedia is the effective and efficient expansion of its market reach. With the support of the platform, Gwenza can now sell large quantities of products in a single launch—something that was previously impossible. Economically, Gwenza has also felt a positive impact, growing from just two employees and five seamstresses in the beginning to now having 55 employees and over a thousand seamstresses.
However, Gwenza's journey has not always been smooth. Many challenges and obstacles had to be overcome, but the founders never gave up. They continued to strive and learn from every difficulty, using each obstacle as a stepping stone to greater progress.
To optimize its business on the platform, Gwenza takes full advantage of various features on ShopTokopedia, such as LIVE, shop tab, short videos, and affiliate programs. They also recognize that success is not only dependent on offering high-quality products but also on providing excellent customer service and creating engaging content. By offering the best service and producing effective branding content, Gwenza has managed to build customer trust and foster high levels of loyalty.
One of the key factors in Gwenza’s success is the support of TikTok ads, which has had a huge impact on increasing sales and attracting more customers. Gwenza understands that achieving success requires continuous effort and commitment.
From its early days as a small online store, Gwenza has grown into a well-known and influential brand. Gwenza demonstrates that with determination, hard work, and consistency, anything is possible. For those of you starting your own business, remember that your future is in your hands—keep learning, growing, and never give up.