Campaign

Flash Sale: Create Urgency and Drive Instant Sales

10/21/2025

Hi Seller!

Need a quick boost in traffic and conversions? Flash Sale is one of the most effective tools to trigger urgency and increase your chances of closing sales within a short time frame. It's perfect for clearing stock, increasing visibility, and attracting impulse buyers—especially during peak traffic moments.

Where Will Your Flash Sale Appear?

Your Flash Sale products will be highlighted in 3 places:

Shopping Center Page	Product Detail Page	LIVE Streaming (Optional)
Flash Sale section with high-traffic placement	Buyers will see the discounted price with countdown timer	If you're going LIVE, Flash Sale tags will show during the session

📌Tips: Try pairing Flash Sale with your scheduled LIVE session to boost real-time traffic and conversions.

How to Set Up a Flash Sale in Seller Center

Follow these steps to start your Flash Sale campaign:

Go to Seller Center > Promotion > Flash Sale
Click Create Flash Sale
Fill in:
- Campaign name
- Date and time (you can schedule in advance)
- Choose the products you want to include
- Set the Flash Sale price and available stock
Submit and wait for approval

What’s the Difference Between Flash Sale and LIVE Flash Sale?

While both features help boost conversions with limited-time offers, there are key differences in how they’re displayed and activated:

Feature	Flash Sale	LIVE Flash Sale
Placement	Shown on Product Detail Page & Shopping Center	Shown directly during your LIVE session
Setup	Created in Promotion > Flash Sale menu	Activated during LIVE setup or in liveroom
Countdown	Visible to all buyers during Flash Sale period	Appears live on screen during LIVE with timer
Tag	"Flash Sale" tag on product listing	Special LIVE Flash Sale tag in-stream
Use Case	Good for peak-hour campaigns	Best for real-time urgency & impulse buying during LIVE

📌 Tips: Use both Flash Sale and LIVE Flash Sale together to create a strong double-push strategy—maximize reach on product listing + real-time urgency during LIVE.

Monitor Your Flash Sale Performance

After the Flash Sale ends, check performance by visiting the Flash Sale Dashboard in Seller Center.

You can review:

Product views during the sale
Units sold
Revenue generated
Viewer reaction (especially if used during LIVE)

Use this insight to evaluate:

Which price points work best
Which product types perform well under Flash Sale
What timing gives you the highest conversion

Mistakes to Avoid When Running Flash Sale

Mistake	Impact	How to Fix
Not preparing enough stock	Flash Sale ends too early, buyers can’t complete checkout	Always set sufficient stock for each product you include
Forgetting to promote before the sale	Low traffic and poor visibility	Announce Flash Sale on short videos, banners, and during LIVE teasers
Using too small discount (e.g. <10%)	Offer doesn’t feel attractive	Apply 15–30% discount to trigger urgency
Skipping LIVE Flash Sale setup	You miss the chance to highlight offers in real time	Always add Flash Sale products to your LIVE product list
Not combining both Flash Sale types	Lower performance potential	Combine Flash Sale + LIVE Flash Sale for maximum impact