Campaign

Join Campaign, Get More Buyers

10/21/2025

Hi Seller!

Want to boost your product visibility and drive more sales? Join TikTok Shop by Tokopedia campaigns to get more traffic, build trust, and even go viral! Let’s learn how to join campaigns and make the most of it.

Why Join a Platform Campaign?

Campaigns are promotional programs designed to help your products stand out with better placements and discounts. Here's why it's worth your time:

How to Join a Campaign

Seller Center PC

To register for a campaign on the Seller Center on PC, visit the tab. Click Product/Shop Campaigns.

Seller Center App

On the Seller Center app, visit the Campaigns tab. Browse through the All tab to select main campaigns you can join.

📌 Want a deeper dive on how to prepare your products and explore each campaign feature in more detail? 👉

After Joining: What You Should Do

Congrats—your product is now part of the campaign! But that’s just the beginning. To get the most out of the campaign, make sure to follow these best practices:

Task	Why It Matters
📦 Prepare Stock	Prevent stockouts during peak campaign days.
🔍 Review Competitors	Adjust pricing to stay competitive.
📊 Track Performance	Use Campaign Center or analytics to check views, sales, CVR, etc.
📺 Boost via LIVE	Combine campaigns with TikTok LIVE or Vouchers to double your results.

Common Mistakes & Fixes

Even experienced sellers can slip up during campaigns—but the good news is, these mistakes are easy to fix. Here are the most common issues sellers face and how to avoid them:

Mistake	Fix it like this!
❌ Low Stock	Prepare stock before the campaign and monitor inventory daily.
❌ Poor Pricing Strategy	Test discounts and check competitor pricing early.
❌ Not Monitoring	Check Campaign Center every day—adjust if traffic or CVR is low.
❌ No Buyer Engagement	Run LIVE, reply to comments, and drop follow-up voucher deals.