Price Bidding: Boost Your Sales with Smarter Competitive Pricing
10/21/2025
Hi, Seller!
Setting the right price on TikTok Shop by Tokopedia isn’t just about putting a number on your product. A competitive pricing strategy—especially when combined with Price Bidding—can attract new buyers, increase conversions, and help you win in a fast-changing marketplace.
Trigger → Action → Outcome:
Setting the right price on TikTok Shop by Tokopedia isn’t just about putting a number on your product. A competitive pricing strategy—especially when combined with Price Bidding—can attract new buyers, increase conversions, and help you win in a fast-changing marketplace.
Leverage Price Bidding to Boost Your Sales
The key strategy is using Price Bidding features to monitor and adjust your prices in real time.Trigger → Action → Outcome:
- Trigger: Data shows your product price is less competitive than the market.
- Action: Use Price Diagnosis to identify the price gap, then join Price Bidding programs if your category supports it.
- Outcome: Your prices align with market trends, buyers feel confident, and checkout likelihood increases.
Benefit of Using Price Bidding Feature
How to Apply Price Bidding Effectively
Follow these steps to make your prices competitive and appealing:
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Avoid These Price Bidding Pitfalls
Even with Price Bidding, sellers sometimes make decisions that hurt profits or weaken their competitive edge. Here are the most common mistakes to watch out for—and how to fix them before they impact your sales.Common Mistake | Negative Impact | Fix |
| Only aiming for the cheapest price | Low profit margins, weak brand perception | Add value with free gifts, exclusive promos |
| Ignoring price trends | Prices lag behind market competition | Check Price Diagnosis dashboard weekly |
| Overlooking operational costs | Increased sales but financial loss | Calculate all costs (production, logistics, marketing) before price changes |