In 2020, Infinix, a smartphone brand known for its innovative and affordable products, decided to expand its reach to the Indonesian market. With its factories and manufacturing facilities in Indonesia, Infinix has a significant competitive advantage, namely products that reach the market faster at more competitive prices. However, to achieve meaningful success, they must utilize the popular marketplace platform in Indonesia—ShopTokopedia.
With initial capital in the form of confidence in product quality and a mature marketing strategy, the official Infinix store on ShopTokopedia was launched in September 2021. In the early stages, this store faced major challenges: intense competition, high customer expectations, and the expansion of a brand that was not yet widely known.
In September 2021, Infinix launched its official store on ShopTokopedia. Despite having confidence in product quality and a well-thought-out marketing strategy, the store faces several challenges, including:

• Tight Competition: Many smartphone brands are already established in the market.
• High Customer Expectations: Consumers expect quality products and the best service.
• Brand Expansion: Infinix is still not widely known in Indonesia.
• Infinix is committed to listening to customer feedback and making continuous improvements to products and services. This helps maintain customer satisfaction and maintain Infinix's position as a choice in the smartphone market.

So far, Infinix is satisfied with the experience of selling on this platform. Some of the achievements that have been achieved include:

• Increased Sales: From hundreds of units to thousands of units in the first year.
• Featured Products: Infinix Zero and Infinix Note have succeeded in attracting consumers' attention thanks to the combination of advanced features and affordable prices.

Infinix utilizes various features on ShopTokopedia to support its sales, such as:

• Livestream and Short Videos: Increase interaction with customers through interesting content.
• Affiliate Collaboration and TikTok Ads: Expand marketing reach.
• Data Analytics: Understand customer preferences and customize offers.

Infinix also added a "pre-order" feature for the latest products and improved customer service by providing live chat for faster responses.
The success story of the Infinix store on ShopTokopedia is a real example of how effective marketing strategies, utilization of data analytics, and commitment to quality can produce extraordinary results. With the support of local factories and the strength of the marketplace platform, Infinix has succeeded in making a name for themselves in the Indonesian market. Moving forward, Infinix is committed to continuing to innovate and meet customer needs, ensuring continued success and growth.