LOGGO INDONESIA

Indonesian footwear brand leverages Tokopedia Product Shopping Ads to drive over 7.9x uplift in Ads Gross RevenueThe objectiveLOGGO is one of the top school shoe brands in Indonesia, headquartered in Semarang and established in 1997. Today, LOGGO offers a product line that includes sandals, casual shoes, and sneakers — all while maintaining its signature high quality in materials and finishing. LOGGO has been selling on Tokopedia since 2019 and also operates a store on TikTok Shop. To streamline campaign operations, LOGGO integrated its ads management from Tokopedia Ads Platform into TikTok Ads Manager. This move significantly simplified campaign setup, improved cross-channel coordination, and contributed to increased sales across both TikTok Shop and Tokopedia.
The solutionLOGGO leveraged Tokopedia Product Shopping Ads (Tokopedia PSA) to advertise its entire product portfolio, ensuring sufficient daily budget allocation to support the completion of campaign learning phase and enable stable delivery to high-intent audiences. By optimizing campaigns for gross revenue and setting a non-aggressive ROAS target, LOGGO was able to maintain campaign stability during the learning phase. During Payday and Double Date periods, LOGGO strategically increased daily budgets to boost visibility while maintaining ROAS — ensuring strong ad presence during peak traffic and maximizing sales opportunities. Additionally, LOGGO consistently implemented best practices, including well-optimized product titles that feature the brand name, variant specifications, and relevant keywords to boost search traffic.
The resultsBy using Tokopedia PSA, LOGGO exceeded its target ROAS by 127% and experienced 20.9x* ROAS growth. Total gross revenue from ads on Tokopedia increased by 7.9x*, and the store’s overall gross revenue on Tokopedia rose by 20%*. These results highlight the effectiveness of Tokopedia PSA in optimizing campaign performance, showing that authentic and relevant ad creatives can drive higher engagement, conversions, and overall revenue growth.
*Comparison before and after ad integration excludes the Ramadhan period to prevent shopping season bias. Before Ramadan (15–28 Feb 2025) vs. After Ramadan (12–25 Apr 2025). Total Tokopedia ads spend decreased by 59%.

ARAJAYAMART

A multi-category store leverages Tokopedia Product Shopping Ads to drive over 15x uplift in Ads Gross RevenueThe objectiveARAJAYAMART is a relatively new shop in Tokopedia, having launched its shop in early 2025. Offering a wide range of products — from hand tools and stationery to kitchen and other home accessories — ARAJAYAMART is focused on growing its business through performance-driven ad strategies.
To support this goal, the brand completed ads integration process from Tokopedia Ads to TikTok Ads Manager when the feature became available. ARAJAYAMART found the ads integration setup intuitive and easy to navigate, despite the need to learn and explore full utilisation of ad features to maximise their performance.
The solutionARAJAYAMART leveraged Tokopedia Product Shopping Ads (Tokopedia PSA) to advertise its full catalog, ensuring that they consistently allocated sufficient daily budget to support the campaign learning phase. They also tested different optimisation strategies to understand which strategy works the best for them — such as ‘Gross Revenue with ROAS Target’ and ‘Purchase with CPA Target’. ARAJAYAMART found that optimising for purchases with a CPA targeting was most effective, and are now exploring traffic growth strategies through click-based optimisation to scale further.
The resultsBy using Tokopedia PSA, ARAJAYAMART successfully grew their total gross revenue from ads on Tokopedia by 15.2x*, and increased their store’s overall gross revenue on Tokopedia by 18.5x*, while aiming to continue improving their ROAS. Their strong performance demonstrates how Tokopedia PSA can empower new sellers to achieve rapid growth through automation, optimisation and structured experimentation.
*Comparison before and after ad integration excludes the Ramadhan period to prevent shopping season bias. Before Ramadan (15–28 Feb 2025) vs. After Ramadan (12–25 Apr 2025).