Pre-Heat Video Production

Hi Seller!
Want more people to join your upcoming LIVE? Don’t wait until you go LIVE to grab attention—start earlier with a pre-heat video. This short promotional video helps create excitement, drive traffic, and increase visibility before your session even begins. Let’s walk through how to use it effectively.
image

What Is a Pre-Heat Video and Why It Matters
A pre-heat video is a short and engaging promo posted before a LIVE session. Its main goal is to generate awareness, excitement, and intent to join.

Why It’s Important:

  • Increases visibility for your upcoming LIVE
  • Reaches more people before the session starts
  • Works as a soft reminder or teaser
  • Can be boosted with ads to attract new viewers
image

Recommendation for Teaser Video Structure

image
image

Try This: Use LIVE Highlight as a Pre-Heat Teaser

Looking for a fast and easy way to create a pre-heat video? Use LIVE Highlight to repurpose your best-performing livestream clips into short teaser content! 📚 How to use LIVE Highlightsimage
image

After going LIVE

Once your LIVE has ended, you can review the LIVE Highlight clips provided to you in 3 ways:
  1. Via App - LIVE Shopping Bag
  2. Via App - LIVE Center
  3. Via Seller Center PC - LIVE Selling > Manage Teaser
image

Best Practice for Pre-Heat Video

Aspect
Recommendation
DurationKeep teaser short and focused (around 30 seconds)
ConceptCenter it around your theme or promo angle
DescriptionInclude clear call-to-action and LIVE schedule
ToolsUse LIVE Highlight tool to repost past clips or test scenes (Editing Tools: CapCut, TikTok Editor, Canva, InShot)
Post your teaser up to 3 days before the LIVE session.This gives time to build awareness and ensure the audience sees the content. Include highlights of:
  • Key products or offers
  • Session theme or purpose
  • Urgency or limited-time deals
⚠️ Reminder: Don’t redirect traffic mid-LIVE using verbal promos or external profiles. Keep your CTA and pre-heat promo structured and platform-optimized to protect your LIVE traffic.
image
💥 Try This Today:
Create a short pre-heat video highlighting your key promo and LIVE schedule. Post it up to 3 days before your session, then review performance to improve next time. A strong teaser drives more viewers to your LIVE.