Upload Products Strategically to Boost Sales
12/29/2024
Hi, Seller!
Uploaded dozens—or even hundreds—of products but sales haven’t improved? The problem may be how you upload them. The right method helps listings stand out, build trust, and turn clicks into sales.
Here’s how to optimize uploads on TikTok Shop by Tokopedia with category-based tips to give your store a competitive edge!
Start Improving Your Listings Today
Uploaded dozens—or even hundreds—of products but sales haven’t improved? The problem may be how you upload them. The right method helps listings stand out, build trust, and turn clicks into sales.
Here’s how to optimize uploads on TikTok Shop by Tokopedia with category-based tips to give your store a competitive edge!
Choose the Right Upload Approach
Different product categories require different listing details to attract buyers and drive conversions. Use the checklist below to make your products more appealing and purchase-ready.Fashion Products That Stand Out
Tips | What to Do | Why It Matters | Example |
| Complete Size Options | Offer full-size ranges (S–XL/custom) | Ensures buyers find their size |   |
| Describe the Material | e.g., “100% cotton — breathable and soft” | Helps evaluate comfort & durability | |
| Use Quality Photos | Bright light, clean background, real models | Attracts attention & builds trust | |
| Write Clear Descriptions | Include benefits and use cases | Helps buyers imagine using the product | |
| Stay Price-Competitive | Check market prices, offer bundles/discounts | Makes product stand out in search results |
FMCG Products with Essential Info
Tips | What to Do | Why It Matters | Example |
| Include Expiry Dates | e.g., “Expires: 12/2025” | Guarantees freshness |   |
| Mention Halal Certification | Add cert. number if applicable | Builds trust with Muslim buyers | |
| Detail Packaging Size | e.g., “500g pack” | Helps buyers choose by need/value | |
| Explain Ingredients/Flavors | e.g., “Premium Arabica with Hazelnut” | Appeals to preferences | |
| Add Storage Instructions | e.g., “Store in a cool, dry place” | Keeps product fresh & safe |
Electronics with Complete Specs
Tips | What to Do | Why It Matters | Example |
| List Key Specs | e.g., “6.5” display, 8GB RAM” | Allows quick comparison |   |
| Include Warranty Info | e.g., “1-Year Official Warranty” | Provides post-purchase assurance | |
| Upload Multiple Photos | Show all angles & parts | Buyers see the complete product | |
| Mention Accessories | List all included items | Prevents confusion, adds value | |
| Add Short Video Demos | 15–30 sec highlight video | Boosts confidence with real-use proof |
Home & Living Products That Match Buyer Needs
Tips | What to Do | Why It Matters | Example |
| Provide Dimensions | e.g., “180x200cm” | Prevents returns due to mismatch |   |
| List Materials Used | e.g., “Solid teak wood” | Signals durability & quality | |
| Show Multiple Photos | Various angles, close-ups | Gives better sense of style/material | |
| Explain Extra Features | e.g., “Doubles as a coffee table” | Highlights added value | |
| Add Short Video Demos | 15–30 sec highlight video | Boosts confidence with real-use proof |
Avoid Common Upload Mistakes
Even a well-crafted product can lose sales if the listing isn’t done right. Here are common, high-impact mistakes to watch out for—and how to fix them:Mistake | How to Fix It |
| Low-quality or poorly lit product photos | Use natural daylight or soft box lighting, ensure a clean background, and shoot multiple angles |
| Generic descriptions with no unique value | Add product benefits, use scenarios, and specific details that set it apart from competitors |
| Missing key purchase details (size, material, compatibility) | Provide exact measurements, material type, or compatibility notes in bullet form |
| Price not matching perceived value | Benchmark against top sellers in your category and adjust while highlighting unique selling points |
Start Improving Your Listings Today- Pick one product category from your store
- Apply the relevant checklist tips above
- Update your product pages with better photos, details, and pricing