Tiktok Shop Academy

Affiliate Center: Manage Collaborations Easier and Smarter

10/07/2025

Hi, Seller!
Managing affiliate collaborations manually can be time-consuming. With the Affiliate Center on TikTok Shop by Tokopedia, you can handle everything in one place—find creators, set commissions, send samples, and track performance with ease. Let’s learn how to make the most of it!
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What Is the Affiliate Center?

The Affiliate Center is a centralized dashboard inside TikTok Shop by Tokopedia Seller Center that helps you manage every part of your affiliate campaigns—from discovering creators to tracking orders.
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Whether you're just getting started or scaling up, Affiliate Center makes your affiliate campaigns smarter and more seamless.
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Key Features of the Affiliate Center

Easily manage affiliate campaigns with these key tools in the sidebar menu:
Feature
Description
1. Open & Target CollaborationChoose between open collaboration (accessible to all creators) or targeted invitations for selected creators.
2. Discover CreatorsSearch for creators that match your product, and check their performance rankings.
3. Manage CreatorsTrack and manage ongoing creator collaborations with real-time updates.
4. Sample RequestsReview and approve sample requests from creators and manage shipping.
5. Analytics DashboardMonitor campaign performance by product, creator, video, and more.
6. Outreach Analysis (NEW)Measure the effectiveness of your outreach efforts for creator engagement.
7. Affiliate OrdersView all affiliate-driven orders and track performance details.
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How to Use the Affiliate Center Effectively

Guide
Visual Guide
  1. Explore the Dashboard
Navigate to the Affiliate Center tab via Seller Center to access all core features—campaign setup, creator discovery, sample requests, and performance tracking.		image
  1. Launch New Collaborations
List your products and set competitive commission rates. Creators can then apply to promote or request samples to feature in their content.		image
  1. Manage Sample Requests
Review requests from creators carefully. Ensure timely delivery and maintain good communication to build trust.
  • Refundable Sample
In addition to regular samples, there is also a sample type where the cost will be refunded once the creator completes the required promotion task.
👉 Learn more here: Refundable Sample Guide		image
  1. Optimize for Better Results
👉 Go to Manage Creators in Seller Center → select the creator → click Send Message to thank them or share extra instructions
  • Set commission rates that motivate creators to perform
  • Send appreciation messages to top creators
  • Provide clear campaign briefs or creative guidelines to align content with your brand goals
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💡 Pro tip: Consistent communication and transparent expectations lead to long-term creator partnerships.
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Mistakes & How to Avoid Them

Mistake
Why It’s a Problem
How to Avoid It
Not checking analytics regularlyYou miss out on key insights to improve performanceSet a routine to review clicks, sales, and creator data weekly
Setting commissions too lowTop creators may not be interested in promoting your productBenchmark against similar campaigns and adjust based on ROI
Ignoring creator relationshipsCreators feel unappreciated and less loyalSend follow-ups and thank-you messages to top-performing creators
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🚀 Start Using Affiliate Center Today

With TikTok Shop by Tokopedia’s Affiliate Program, boosting sales becomes easier and more efficient. Whether you aim for broader exposure or targeted performance, creators can help you grow faster.
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