đź“Ł Introducing Store Promotion Ads on Tokopedia
06/05/2025
A Smarter Way to Promote Your Shop and ProductsStore Promotion Ads (Iklan Promosi Toko) is a new advertising solution designed to help you maximize store visits and product exposure across Tokopedia’s ecosystem. This feature replaces the previous Iklan Toko (Headline Ads), offering an easier setup and smarter optimization powered by TikTok Shop’s algorithm. Based on platform data, store promotion ads have helped sellers increase shop and product visits by up to 21%—making it a trusted choice for boosting exposure and conversions.
🔍 What Are Store Promotion Ads?
Store Promotion Ads allow sellers to display their store and products in premium placements—like top of search results and recommendation pages (e.g. “Rekomendasi Untukmu”)—to attract more buyers. Powered by TikTok Shop’s system, these ads are optimized automatically for clicks to drive traffic and boost performance.Store Promotion Ads are designed to help you build store awareness. When someone clicks on your Store Ad, you can direct them to:
- Your Tokopedia store homepage, to showcase new arrivals, bestsellers, or curated collections.
- A highlighted product directly, for quicker conversions from high-intent shoppers.
đź’ˇ Why Choose Store Promotion Ads?
Whether you're just getting started or looking to scale your business, Store Promotion Ads are designed to support your growth with smarter automation and wider reach.Benefit | What It Means for Sellers | Why It Matters |
| Maximize visibility in one go | Your store appears in high-traffic placements like top search results and recommendations | More visibility = more store visits and sales potential |
| Reach high-intent shoppers | Engage users who are browsing similar products through Search and Rekomendasi Untukmu feeds | Better targeting improves conversion rates and keeps spending efficient |
| Boost cross-selling opportunities | Show multiple products to buyers already interested in your category | Increases the chance of multiple purchases and higher order value |
đź› How to Get Started
Store Promotion Ads are now available to sellers using the Tiktok Ad Manager Platform. You can activate this feature if you:- âś… Have at least one product available on Tokopedia
- ⚠️ After activation, any existing Iklan Toko campaigns will be automatically deactivated. Store Promotion Ads will become your new default format.
Create and Manage Store Promotion Ads (SPA) Campaigns
To create your campaign:- Open the Tokopedia & TikTok Shop Seller Center app, go to the Shop Ads tab.
- Click Create Custom Ads
- Choose Product Sales and Choose Tokopedia & Tiktok Shop as Product Source
- Choose Store Promotion Ads (SPA) and select your placement: Tokopedia or TikTok Shop.
- Each Ad Group runs on one placement only.
- Set your budget (min. IDR 100,000) and choose an optimization goal: Maximize Clicks with a Cost Per Click (CPC) target.
- Pick what to promote: All Products (auto-selected) or Specific Products (3–50 items).
- Submit the campaign and start driving traffic to your shop!
- Use SPA to highlight your new collections, featured items, or bestsellers.
- Monitor performance from the Shop Ads tab under the Campaign page.
đź“… Rollout Timeline
Store Promotion Ads will be gradually rolled out to all eligible sellers throughout Q2 2025. If you don’t see the option yet, sit tight—we’re enabling access progressively!💬 Ready to Grow Your Store Traffic?
Take advantage of smarter automation, premium placements, and simplified ad setup with Store Promotion Ads. Whether you want to drive more store visits, promote your product catalog, or increase conversions, this feature is designed to help you succeed.✨ Check your Tiktok Ad Manager dashboard today to see if Store Promotion Ads are available for you!