Tiktok Shop Academy

Script Development for LIVE

05/26/2025

Hi Seller!
Want to run a LIVE session that actually converts? A well-crafted script helps you stay on track and keeps your audience engaged from start to finish. Without a clear structure, your LIVE can feel messy and lose viewers quickly. This guide walks you through a powerful 6-stage LIVE script—complete with ready-to-use phrases and time breakdown—to help you boost engagement, build trust, and drive more sales.
image

The 6-Stage Structure for a Winning LIVE Script

Follow this tried-and-tested script formula used by top LIVE sellers:
StageGoalExample PhrasesTime Allocation
1. Opening – Hook Your ViewersCapture attention and introduce session
  • “Hi everyone! Welcome to our LIVE…”
  • “Stay ‘til the end—we’ve got a giveaway!”
  • “New here? Comment ‘NEW’ so we can welcome you!”
3–5 min
2. Build Early EngagementEncourage interaction
  • “Where are you watching from?”
  • “Tap the ❤️ if you're excited!”
  • “More engagement = better deals!”
5–10 min
3. Highlight Your Traffic PullerStart strong with your most exciting product
  • “This one sells fast—grab it now!”
  • “Who’s interested? Comment ‘ME’!”
5–10 min
4. Main Sales PitchDrive conversions with best/high-profit products
  • “This is a must-have! We only have [X] left!”
  • “Tap the Yellow Cart to buy now!”
  • “Comment ‘DONE’ if you’ve checked out!”
20–40 min
5. Answer Questions & Build TrustHandle objections, offer support
  • “Great question! Yes, this comes in 3 colors.”
  • “Ask anything — I’ll answer LIVE!”
Throughout
6. Final Push with UrgencyClose the deal with urgency
  • “Only 10 mins left — don’t miss out!”
  • “Tap the Yellow Cart before it’s gone!”
Final 10–15 min
image

What to Prepare Before You Go LIVE

To make this script work, you need to come prepared. Here’s what you should have ready:
  • A full session plan or LIVE rundown
  • Teaser videos uploaded in advance
  • Roles split between host and assistant
  • Top products & key selling points
  • Urgency elements: Flash Sale, Giveaway, countdowns
image

Mistakes to Avoid in Your LIVE Script

❌ Mistake
😬 What Happens
✅ How to Avoid It
Not following a structured LIVE scriptThe session feels messy and hard to followUse a script to plan intro, product pitch, interaction, and closing
Talking too fast or without pausesViewers can't catch the key pointsPractice pacing and emphasize important phrases
Forgetting to reintroduce the productViewers who join late miss product contextRepeat product name and benefit every few minutes
Not engaging with the audienceViewers lose interest and leave earlyAsk questions, respond to comments, and use shout-outs
Poor transition between segmentsViewers feel confused about what’s nextUse clear transition phrases to move between sections
image

Ready to Start Your Script Today?

You now have a step-by-step script structure, tested tactics, and ready-to-use phrases. Draft your script today using this guide and step into your next session with clarity and confidence.
SebelumnyaLIVE Set-Up & ExecutionBerikutnya LIVE Traffic

Anda mungkin juga tertarik