This article will teach you how to navigate the Product Title Optimizer feature. And by the end of it, you will know how to use it to leverage search queries, which will then help drive visibility to your products.

How to use Product Title Optimizer

1. On Data Compass > Search > Product Title Optimizer, you will see a list of your store's products and their respective titles.
2. Next to the product is a selection of recommended keywords to further optimise your products' titles, in hopes of driving more visibility to them. For context:
   1. Recommendation keywords are matched based on product features and user search intents.
3. Specifically, under the Product name status tab, you will see an evaluation of the current product name.
   
   
4. Click on Optimize.
5. You will see a couple of things here:
   1. Best practices: It shows you the top tips for crafting a product title.
   2. The selected product and its details.
   3. Suggested keywords that are related to the selected product. There's also a search volume score. The search volume score represents the number of times this keyword has been searched by users, but indexed.
   4. Once you have decided on your keyword (s), add them.
      
6. After adding the keywords, you can analyse their performance by accessing the Optimized product tab.
   
7. Alternatively, you can also bulk optimize.
   1. Click on Bulk optimize the Product Title Optimizer page, taking you to Search Operation.
   2. Here you can check the relevant products and their respective top keywords, and bulk optimize them.
   3. You can also search a product by name.
      
      

FAQs

1. Does optimizing keywords guarantee my product's reach?

• The suggested keywords will help to provide awareness since they leverage on what buyers are searching on the platform, in relation to the products that you have listed on your shop.

2. Where can I view optimized products?

• A day after optimising your keywords, toggle to the Optimized products tab (next to Products) to view the full list.