Tiktok Shop Academy

Data Analysis via Seller Center App

01/24/2025

Data Overview

Summary

This article teaches you what Data Analysis (via Seller Center App) is and what are the different modules available to help you better evaluate your shop's overall performance. To learn about Data Compass via Desktop/PC, click here.

What is Data Analysis?

Data Analysis is a page that can be accessed via Seller Center (App) and serves a dashboard for evaluating your shop's performance, offering you a snapshot of key metrics such as sales figures and traffic trends. Additionally, it functions as a gateway to more detailed analytics on performances of your LIVEs, Videos and Products.!! For sellers who are operating on both ShopTokopedia and Tokopedia, please note:
DescriptionReference
  1. A new data source filter is available at the top of the Data Analysis page.
    1. This data source filter allows sellers to select the type of data they'd like to view and analyse:
      1. ShopTokopedia data, or
      2. Tokopedia data
A pop up will appear at the bottom of the screen for you to select and apply the respective data source.		image
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  1. Pages that do not have Tokopedia data available will:
    1. Reflect data from ShopTokopedia only
    2. Have a ticker displayed to remind sellers of the type of data available on this page
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  1. In order to access both ShopTokopedia and Tokopedia data on the selected modules, sellers would need to have completed the full integration process as below:
    • Done account binding
    • Done account integration
  1. For Tokopedia data shown on Data Analysis:
    1. There is no historical data backfilled from Tokopedia
    2. It is based on new transactional data from Tokopedia starting from 0, after seller has completed the full integration criteria as above.
For more information, please read the FAQ section below.
Please note there are differences in module availability depending on the type of data source applied, see below:
ShopTokopedia
Tokopedia
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At the top, you will see:
  • Date filter
  • Data source filter:
    • ShopTokopedia
    • Tokopedia
Modules Available:
  1. Key Metrics
  2. Diagnosis
  3. Menu cards
  4. Shop Tab
  5. LIVEs
  6. Video
Product Rankings		image
At the top, you will see:
  • Date filter
  • Data source filter
    • ShopTokopedia
    • Tokopedia
Modules Available:
  1. Key Metrics
  2. Menu cards
Product Rankings
Continue reading below to understand how to utilise the various modules in analyzing your shop performance!
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Key Metrics

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Here, you can get a quick glance at key performance metrics to understand how your shop is performing during the selected time period:
  • GMV
  • SKU Orders
  • Buyers
  • Product Viewers
  • Products Sold
  • Items Sold
  • Product Impressions
All the metrics above are available upon selecting either ShopTokopedia or Tokopedia.Click on Metric Definitions to understand each metric, or click on View All Metric to expand the window for other performance metric categories.
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Upon clicking on View All Metric, you will be able to see other performance metric categories. Please note, the availability of these performance metric categories may vary depending on the data source filter applied.
  • Core Data**
  • Shop Tab*
  • LIVEs*
  • Videos*
**Core Data is available for both ShopTokopedia and Tokopedia. *These categories are available for ShopTokopedia only. In each performance metric category, you will be able to scroll from left to right to view additional metrics:Core Data
  • Product Impressions
Shop Tab
  • Buyers
Click to order rateLIVEs
  • CTR
Click to order rateVideos
  • CTR
  • Click to order rate

Diagnosis

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The Diagnosis banner* alerts you on videos of low quality in the last 7 days. Click into the module to expand the Diagnosis page and get recommended actions you can take to improve your next LIVE. For more information on the Diagnosis page, scroll down to section 3.4 below.*The Diagnosis banner is applicable for ShopTokopedia data only.

Menu Cards

Use these as quick entry points for you to navigate to a selected module for more insights!
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  • Livestreams
  • Video
  • Product Card
  • Product
  • Market
  • Diagnosis

3.1 Livestreams & Video

Livestream*
Video*
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The Livestream page will show you a list of all your LIVEs and each individual LIVE performance such as GMV, Viewers and Average Duration.The Video page will show you a list of all your videos and each individual video performance, such as Video Views, Product Sales and Revenue.
*Data shown on the Livestream and Video modules are based on ShopTokopedia only.

3.3 Product Card

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The Product Card page* enables you to evaluate Product Card attribution in terms of GMV, Viewers, Conversion rate, Ordered SKUs, CTR and Views. You can also identify where your audience comes from via the Traffic Source section, understanding how user behaviour can help you with targeting more users for higher conversion!If you would like to learn more about Product Card, simply click on "What is the Product Card" beside the date filter.
*Data shown on the Product Card page is based on ShopTokopedia only.

3.4 Product

Data SourceProduct pageProduct Details page
ShopTokopediaimage
View the full list of products and the GMV generated from each product. Click into View Details to open the Product Details page for a breakdown of the product performance.		image
For ShopTokopedia data, you will be able to analyse the products:
  • Revenue Trend: Review the fluctuations in GMV during the selected time period.
  • Content: Understand the ratio breakdown of channels that drive for this particular product - from Video, LIVE, Showcase or Others.
  • Top Sources: Check out the top performing content that is driving the highest revenue for this particular product - zoom into LIVE, Video or Creator level.
  • SKU: Assess the SKU variations that drive more sales to ensure inventory levels are sufficient.
Tokopediaimage
View the full list of products and the GMV generated from each product. Click into View Details to open the Product Details page for a breakdown of the product performance.		image
For Tokopedia data, you will be able to analyse the products:
  • Revenue Trend: Review the fluctuations in GMV during the selected time period.
  • SKU: Assess the SKU variations that drive more sales to ensure inventory levels are sufficient.
Tip: Compare how the same product is performing on ShopTokopedia or Tokopedia to understand your buyer behaviour and optimise the product strategy accordingly!

3.3 Marketing

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The Marketing page allows you to get insights from how other products, stores and keywords are performing across the platform. This enables you to stay up to date with what buyers are looking for and optimise your assortment to suit market needs!Here, you can toggle between 3 tabs:
  • Product ranking*
  • Store ranking*
Keywords ranking*Sort by highest to lowest growth score to view the top performing products, stores or keywords. Learn more here.
*Data shown on Product ranking, Store ranking and Keywords ranking is based on ShopTokopedia only.Only sellers who have authorised the use of shop data to create the rankings can view the rankings.

3.4 Diagnosis

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On the Diagnosis page*, evaluate your LIVE revenue trend from the last 7 days and understand the fluctuations in your GMV performance. What's more, check out how to improve your next LIVE by following the recommended suggestions given.*The Diagnosis page is available for ShopTokopedia data only.

Shop Tab

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The Shop Tab module* gives you a quick overview of the attribution of Shop Tab GMV, SKU Orders and Product Viewers.*Shop Tab module is available for ShopTokopedia data only.

LIVEs

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  • The LIVEs module* gives you a quick overview of the attribution of LIVE GMV, SKU Orders and Product Impressions.
  • Directly access Ongoing LIVEs by clicking on the creator icon shown!
  • Click on View All to open the Livestreams page (as shown in section 3.1 above)
*LIVEs module is available for ShopTokopedia data only.

Video

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  • The Video module* gives you a quick overview of the attribution of Video GMV, SKU Orders and Product Impressions.
  • Directly access Top Videos by clicking on the video thumbnail shown!
  • Click on View All to open the Video page (as shown in section 3.1 above)
*Video module is available for ShopTokopedia data only.

Product Ranking

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The Product Ranking** module gives you a snapshot of your Top 3 performing products based on your selected tab:
  • GMV
  • Product Sold
  • Product Impressions
At each product line, you can also view the total GMV the product has generated and the inventory balance available. Click on View All to open the Product page (as shown in section 3.4 above).**Product Ranking data is available for both ShopTokopedia and Tokopedia.
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FAQs

  1. I have integrated my account to ShopTokopedia. Can I still view my performance on Tokopedia (App) after integration?
If you have fully completed the full integration process as below, you will not be able to view updated performance on Tokopedia. However, you can still access the historical performance of Tokopedia, prior to your account integration. Please see below:
Seller CriteriaTokopedia Seller Analytics
Seller with the below criteria:
  • Done account binding
  • Done account integration
  • Tokopedia Seller Analytics will not be updated and will showcase the latest data that they receive prior to account integration
  • Sellers can still download and check the historical performance of Tokopedia data on Tokopedia
  1. What are the Wawasan pages on Tokopedia (App) that will no longer be updated once sellers have completed the full integration process?
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Sellers will see this ticker displayed on all the following Wawasan pages (App), indicating that the data on Tokopedia is no longer updated:
  • Wawasan Toko
  • Wawasan Produk
  • Wawasan Kunjungan
  • Wawasan Operasional
Wawasan Pembeli
  1. How can I view my shop performance data via ShopTokopedia on Desktop/PC?
Upon logging in to your ShopTokopedia Seller Center, navigate to Data Compass. To learn how to utilise Data Compass, read the User Manual here.
SebelumnyaData Compass Access for Partner

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