Tiktok Shop Academy

How Does Product Card Diagnosis Work? #4

03/25/2024

Overview

The Product Card Diagnosis feature is an effective way to analyse if a product card is performing well or requires optimization. And these optimizations are triggered by different factors, four in total. In this document, we will go through how they are diagnosed and why they play a part in the overall performance of your store.
Access: Data Compass > Product Card > Performance

Factor #4: Enhance Competitiveness

  • What it means: This involves appearance, basic information, advantages, and overall image pertaining to a product and store. This could be the product's image, description, promotions, the store's reviews, and other similar attributes. All in all, the goal is to make your product as appealing as possible to potential buyers.
  • Why it is important: Before making a purchase, buyers will be drawn by a few attributes: the attractiveness of the product, adequate information, store reviews, and more.
  • How to optimize:
DescriptionOptimizeCore Factors
DisplayBuyers judge a product at first glance, mainly from the main image and details page of the product, and the basic information of the product.
  1. Solve the buyer's concerns
  2. Know who is watching the details
  3. Structure should be reasonable
  1. Optimization for main images:
Requirements for the main image: preferably white background, complete, non-overlapping, non-repetitive, and without Chinese characters. Suggested optimizations: add videos, pixel size greater than 1200*1200, and at least 3 images.
  1. Optimization for titles:
Titles should be longer than 25 characters. Avoid repeating words in titles.
  1. Optimization for descriptions:
Check if there are images included in the description area.
  1. Other optimizations:
It is recommended to add different images to SKU variations of the current product. Consider increasing stock for certain SKUs. The product should be associated with brand information.
BenefitsAfter buyers enter the details page, the core factors that affect the order are whether the cost-effectiveness of the product is high, whether there is an advantage in price compared to peers, whether there are eye-catching activities, and whether Cash on Delivery is supported.
  1. Appropriate price comparison, maintain quality
  1. In-store activities
image
  1. Product discount.
  2. Product vouchers
  3. Flash deal promotion
  4. Buy More Save More
  5. Price competitiveness
    image
    1. Cash on Delivery
    TrustBuyers will understand the brand of the product when comparing, and products with brand certification are usually more likely to gain trust, and other users' evaluations of the current product are also more likely to gain user recognition.
    1. Authorized brands gain trust
    2. Improve service and retain customers
    1. Brand:
      1. In-store brand authorization
    image
    1. Product setting based on brand
    image
    1. Goods and services
      1. Negative Review: NRR Rate
      2. Returns: high return rate
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