Overview

The Product Card Diagnosis feature is an effective way to analyse if a product card is performing well or requires optimization. And these optimizations are triggered by different factors, four in total. In this document, we will go through how they are diagnosed and why they play a part in the overall performance of your store.
Access: Data Compass > Product Card > Performance

Factor #3: Content Operation

• What it means: Apart from platform activities and advertising, another effective way to drive traffic and exposure to product cards is through engaging video content as well as collaborating with creators.
• Why it is important: Engaging video content keeps potential buyers interested and drawn to your store. They create an interactive element that allows you to sell your products through a more personalized and human approach.
• How to optimize:
  • Method #1:
    • Head to Data compass > Livestream & Video > Livestreams Inspiration
    • Here you can browse through top performing livestreams sorted by different rankings and categories, and take ideas on how to improve your own livestream content.

• Method #2:
  • Head to Data Compass > Livestream & Video >Video Inspiration
  • Similarly, here you can browse through top performing videos sorted by different rankings and categories, and take ideas on how to improve your own video content.

• Method #3
  • Working with creators in the early stages of a store can effectively drive sales. As a start, you can work with small to medium-sized creators. You can also select those who are suitable for your category or based on their number of fans and videos. With the TikTok Affiliate Collaborations, you can identify creators who are right for your business and invite them to promote your products to generate sales. Note: If your products are not listed in an Affiliate Plan, creators are not able to add them to their showcases, videos or livestreams.
  • Head to the Affiliate Center > Discover creators > Find creators. Then identify creators who suit you by analyzing their followers, video views, and other specifications.

• Once done you can create a plan or find creators.