Inspiration Center

This article will guide you on how to maximize the Inspiration Center on your Creator Center. The Inspiration Center is perfect for new Creators who want to learn how to promote both affiliate and non-affiliate products (the system will find similar products) by watching high-quality content from top-performing Creators.
It’s also a great tool for experienced Creators to discover fresh ideas and new strategies by seeing how others are driving results. You can take what works and apply it to your own next promotion.
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What is the Inspiration Center?

The Inspiration Center is a place where you, the Creator, can find top-performing LIVE and Short Videos to get ideas and inspiration from.

Why use the Inspiration Center?

  • Feeling stuck or unsure how to level up your content? Get inspired by top-performing and trending videos in the Inspiration Center.
  • Curious how other Affiliate Creators are promoting products in your niche? Explore how different categories are being marketed.
  • Want to see what’s working in LIVE selling? Browse thousands of LIVE sessions and filter by sales or traffic rank to find the best performers.

Where to find the Inspiration Center?

You can access the Inspiration Center directly through the Creator Center. There are multiple entry points inside the Creator Center that will guide you to different parts of the Inspiration Center, including sections for trending content and top-performing LIVE sessions.
Simply browse the Creator Center homepage or toolkit to find quick links that lead you to the inspiration you need.
The Inspiration Center has an entrance under the Videos tab when you enter the Creator Center. An Inspiration Center entrance can be found in the TikTok Shop toolkit. For the LIVE Inspiration Center, the entrance is the first button you will see as it is newly released.
The position will last 2 weeks. In the future, you need to find it from the whole toolkit
The LIVE Inspiration Center will also have an entrance under the Opportunities module on the Creator Center home page.
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LIVE Inspiration Center

The LIVE Inspiration Center is a central hub for Creators to learn and grow by browsing through high-quality LIVE sessions.

LIVE list page

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What is it?The LIVE list page gives you access to a curated list of high-quality LIVE sessions, both ongoing and finished.How can you use it?Overview:Each session includes key metrics like Views and GMV, so you can quickly see how well it's performing.
  • You'll also see the currently best performing product, which you can tap to view or even add to your own showcase.
Interaction:
  • When you select a session, you’ll be taken to its LIVE detail page. This page shows everything you need to understand what made that LIVE effective and worth learning from.
  • Sort LIVE sessions based on Sales (GMV) or the amount of Traffic (Viewers) going in the LIVE.
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  • Sort LIVE sessions based on all product categories. You can also filter by the category you're interested in
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LIVE Detail page

The LIVE detail page shows all the data from ongoing and past LIVE Sessions that the system deems as high-quality. This page helps you understand what worked by breaking down key results and performance metrics.
What you’ll find on the LIVE Detail Page:
  • Watch or Rewatch: If the LIVE is ongoing, you can watch it in real time. If it’s ended, you can view highlight clips showing moments when the Creator drove orders and GMV.
  • LIVE Highlights: Key moments are marked to show what the Creator did well — based on system-detected best practices.
  • Product Opportunities: Observe which products are driving the most sales for LIVE Creators, and use those as inspiration for your next LIVE.
  • Go LIVE: Feeling inspired by all the LIVE session data you've read? Go straight ahead and start a LIVE session from the Inspiration Center!
The detail page of an ongoing LIVE shows an estimate of its current sales (GMV) and order countWhen you open the detail page of a finished LIVE, you'll be able to view clips from the sessionFor LIVE Sessions with no LIVE clips, it will simply provide the data for your insights
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The figures shown here are merely an estimated range to provide a glance into the livestream's effectiveness, and does not represent the entire exact value.

LIVE Highlight

Best Practices
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What are Best Practices?
  • When you enter the detail page of any ongoing or past LIVE session, you will see insights on how the system determines it to be high quality.
  • These include three highlights explaining the effectiveness of the session, which may cover strategies such as maximizing tools like the LIVE Board and LIVE Giveaway, or using Teaser Videos to boost visibility before the session begins.
Types of Best PracticesBest Practices show how effectively a Creator maximizes their LIVE session. They can also serve as a guide for you, the LIVE user, to discover strategies for improving your own sessions. Review the good practices listed below and experiment to find the combination that works best for your viewers.
Best Practices Type
Instructions
Communicates in the local language
The LIVE user speaks in a common or local language most of the time (at least 80%).
Host is visible and appropriately dressed
  • At least one host must be present and visible.
  • The LIVE user should be dressed neatly (not overly revealing or messy) and be well-groomed (generally clean).
Host is enthusiastic when interacting with the product or audience
The LIVE user shows excitement and confidence by smiling, speaking in a lively voice, or using energetic movements when talking about the product or with the audience.
Host actively interacts with audience
  • The LIVE user often talks to viewers, such as calling them by name, answering questions in voice or text, or thanking them for their support.
  • The LIVE user encourages viewers to join in, like asking questions, inviting comments, or using polls.
  • The LIVE user makes an effort to reply to viewers’ questions or comments, either by speaking or typing.
Clear product demonstration
  • Showing Product in Use: The LIVE session should show the product being used as intended, so viewers can clearly understand its features and benefits.
  • Other Ways to Show the Product: If it’s not possible to show the product live, the LIVE user can use high-quality images or pre-recorded videos of the product in use to explain its value and how it works.
Strong call-to-action
  • The LIVE user encourages viewers to interact with the product by buying it, learning more, or sharing the content. The video should include spoken or written prompts, such as links to buy, reminders to subscribe, or invitations to share.
  • The LIVE user creates urgency to buy, for example by promoting a limited-time offer or showing that only a few items are left.
Use of creative content presentation formats
  • Educational Content: The LIVE user shares useful information, such as scientific facts (e.g., skincare, food safety, material durability), historical or cultural background, industry trends, product comparisons, or tutorials on how to use, maintain, or improve the product.
  • Relatable Content: The LIVE session includes personal stories, tips for everyday problems related to the product, user-generated content, or “day-in-the-life” moments that naturally show the product in use.
  • Talents or Skills: The LIVE user shows personal talents (e.g., singing, dancing, painting) in a way that uses or matches the product, or demonstrates skills connected to the product’s category (e.g., a chef cooking with certain cookware).
  • Role-Playing: The LIVE session uses scripted or improvised skits with fun or exaggerated plots, such as sitcom-style scenes or short stories showing how the product solves a problem.
Utilizes the Live Billboard feature
Used the LIVE Billboard/LIVE Board feature at least once during the session
Utilizes Live Giveaway feature
Used the LIVE Giveaway feature at least once during the session
Provides detailed product specs and features
Content Requirements: The LIVE session must give detailed product specifications so viewers can make an informed purchase.
For Bags, Fashion & Beauty:
  • Share product details such as ingredients, components, design variations, colors, sizes, and expiry date.
  • Information should be spoken or shown, including:
    • Material or ingredients
    • Country of origin or place of production
    • Available colors and size options
    • Design variations
For Other Categories (e.g., Electronics, Furniture):
  • Same as above, but at least two of the listed details must be provided. Additionally, these extra details below can help with the highlight:
    • Technical details (e.g., power usage for appliances, processor type for electronics)
    • Nutritional info for food products
Safety details or certifications (e.g., FDA approval, CE marking)
Clearly communicates the value of the product
Clearly explains the main benefit of either (1) a specific feature of the product or (2) using the product overall. Avoid vague or generic statements and make it clear how the product adds value to the user.Option 1 – Specific Feature + Benefit: Show one product feature and explain its matching benefit. Examples:
  • Jacket: “Waterproof” (feature) + “Keeps you dry” (benefit)
  • Sunglasses: “Built-in UV protection” (feature) + “Protects your eyes” (benefit)
  • Skincare: “Contains hyaluronic acid” (feature) + “Deeply hydrates your skin for a youthful glow” (benefit)
Option 2 – Overall Product Benefit: Explain the main benefits of using the product as a whole. Examples:
  • Food & Drinks: Taste and quality of the product
  • Fashion items: Fit and quality of the clothing
Highlights target users or usage scenarios
The LIVE Session should clearly state who the product is for, such as a specific age group, location, lifestyle, or need.
The LIVE Session should show situations or scenarios where the product is useful or can be used.
Promotes special deals, discounts, or bundles
The LIVE user must give viewers clear details about sales and promotions, including:
  • Exact product price
  • Discount amounts
  • Special offers (e.g., time-limited deals, bundles)
  • Order or payment discounts (e.g., free shipping)
  • Coupons or vouchers
Note: Avoid vague terms like “affordable” or “cheap.”
Shares information that builds buyer confidence (e.g. guarantees, certifications)
The LIVE user must share product fulfilment information to address customer concerns, including:
  1. Product Quality Guarantee – mention at least one of:
    • Quality control procedures
    • Certification by a recognized quality body
    • Comparison showing the product’s quality advantages
  2. After-Sales Policies – explain return or exchange options
  3. Delivery Information – highlights shipping details or delivery timeframes
Does not violate content policies
Policies: No irrelevant promotions, still frames, or non-interactive content.
Content is not of low-quality
Low Quality Content: Avoid replays or poorly produced videos.
Effective livestream duration (>45 mins)
Live Duration: Each session must last at least 45 minutes.
Covers peak viewer hours ("Golden Hours")
Start your LIVE session during the prime period at 19:00–23:00 local time.
  • For the Indonesia (ID) market, the prime period is 17:00–21:00.
Include at least 1 branded product
  • At least one product sold during the LIVE session must be from a brand.
  • The host should actively promote the branded product (e.g., pinning it) to boost exposure.
Prices are competitive and attractive
The top-selling product in the LIVE session must be price competitive by meeting these conditions:
  • The same product is not listed on other platforms
  • The actual purchase price is lower than the price on other platforms
Products are clearly featured
At least one promoted product must be visible on screen most of the time. Ideally, it should always be in the main frame; at minimum, it should be shown for at least half of the live session.
Background is clean and organized
The LIVE session setting should be tidy and free from distractions. Decorations should match the brand’s image or the product being sold.
Livestream layout and visual elements are well-organized
  • The LIVE session may use stickers, subtitles, or overlays to make the livestream more engaging or share information about the brand, product, or deals.
  • These elements should not block the host’s face or the product, and should avoid creating a messy look.
Livestream scenario is creatively designed
Create a professional and visually appealing LIVE session that engages and immerses viewers.Background Types:
  • Digital Background: Computer-generated or animated settings, including moving or interactive designs.
  • Themed Background: Custom backdrops that match the product theme (e.g., kitchen for cooking appliances, boutique-style display for fashion items).

Creative Scenarios:
  • Outdoor Settings: Natural scenery (forests, beaches, lakes), cityscapes (landmarks, streets, parks), or rural gardens (farms, orchards).
  • Product Origin & Process: Show manufacturing, assembly lines, warehouses, storage, distribution, or behind-the-scenes logistics.
  • Home Settings: Practical spaces like kitchens, living rooms, or bedrooms to demonstrate product use, or cozy setups to connect with viewers.
Image is clear and products are in focus
  • The video should be clear and properly focused on the subject. Blur effects are allowed for transitions as long as they don’t affect how the creator or product is shown.
  • The LIVE sessions’s brightness and colors should look natural: not too bright, too dark, or discolored.
Image quality is stable and smooth
The LIVE session should be stable, without freezing, shaking, or camera movements that disrupt the viewing experience.
Audio is clear and volume is appropriate
  • Background sounds or music are allowed, but the host’s voice must always be clear and easy to hear.
  • Sound should be smooth and clear, without choppiness, interruptions, interference, or unwanted noise.
  • Volume should be consistent: not too soft or too loud, and without sudden changes that disrupt the viewing experience.
Audio and visuals are synchronized
  • If someone is speaking on screen, their voice should match their lip movements without noticeable delay.
  • If the speaker is off screen, the audio should match what is being shown.
Post teaser videos in advance to build anticipation
Post teaser videos up to 7 days before the live session, sharing product details, promotions, or key selling points to attract potential viewers.

LIVE Clips

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LIVE Clips are carefully selected snippets from a Creator's past LIVE session
  • The LIVE Clips include the product link where you can check its details and even add it to your showcase.
Note: Products that are currently unavailable or removed from Affiliate will show an option to find similar products.
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Permission Settings

By default, all creators' content has been automatically enabled by the platform to be displayed across various channels such as the Inspiration Center, LIVE Diagnosis and potentially via other content for marketing or educational purposes. This allows you to easily access the LIVE Inspiration Center to explore top-performing content and discover fresh styles and strategies to elevate your own LIVE experience.Creators have the freedom and flexibility to toggle off this permission setting at anytime, by simply heading to Privacy Settings. Follow these steps below:
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Step 1:At the Creator Center, click on the 3 lines in the top right corner.Step 2:Click on Privacy settings.Step 3:At [Show LIVE replays and metrics], swipe left to toggle off this permission setting, upon which the toggle switch will have turned grey. It may take up to 24 hours for the system to fully remove your content from the LIVE Inspiration Center.
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Do note, if you have turned off the permission setting for [Show LIVE replays and metrics], you will be unable to access the LIVE list within the LIVE Inspiration Center and will see this page instead.However, you can still browse the Video tab to get inspiration from other creators' short video content.