Tiktok Shop Academy

Maximizing Your Advertising Strategy

03/18/2024

This guide offers comprehensive insights into utilizing Promote in TikTok. It includes guidance on setting of the promotion

What is Promote ?

Promote, a paid advertising tool launched by TikTok for better promotion of short videos and lives, can recommend short videos and live rooms to target users to increase exposure, so as to provide better content operations and brand building for creators and sellers.
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When to Use Promote?

Promote should be strategically deployed to support various business objectives:
  • Special Offers and Sales: If you have discounts, promotions, or special events, promoting these can entice customers to make a purchase during the offer period.
  • Content that Performs Well Organically: If certain content is already doing well without promotion, giving it an extra push can amplify its success.
  • To Reach New Audiences: If you’re looking to expand your market or introduce your brand to new customer segments, promotions can help you reach these new groups.
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Start Using Promote

Promoting short videos

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Tutorial on how to promote your short videos;
  1. Go to your profile
  2. Select a video to be promoted
  3. Choose one goal for your pormotion
    1. Get sales: Help increase product sales
    2. Boost account: Enhances exposure and viewer engagement
    3. Get leads: Enhances the number of leads for your account
  4. Select the budget accordingly
    1. Use the provided promotion pack with determined views and price
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  1. Set custom promotion setting; set your own targeted views and price
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    Promoting short videos will be accessible through TikTok mobile app only.

    Promoting livestream

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    		Tutorial on how to promote your livestream;
    1. Go to your livestream screen
    2. Select on the fire logo
    3. Choose one goal for your pormotion
      1. Get sales: Help increase product sales
      2. Boost account: Enhances exposure and viewer engagement
      3. Get leads: Enhances the number of leads for your account
    4. Select the budget accordingly
      1. Use the provided promotion pack with determined views and price
    image
    1. Set custom promotion setting; set your own targeted views and price
      image
      Promoting livestream will be accessible through TikTok mobile app only.
      Read more: Promoteimage

      Frequently Asked Questions (FAQs)

      • Can I use both Video and Livestream Shopping Ads at the same time?
      Yes, you can use both promote types concurrently to target different customer segments and capitalize on various engagement opportunities.
      • What's the best ad goal to set?
      The best ad goal will be depending on the purpose you are trying to achieve, whether it is to make sales, to boost sales, or to generate more leads
      • What's an ideal budget to use for promote?
      The budget will depend on the number of audience you are trying to reach and the duration of the promotion. It will be flexible to your preference.
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