Hi, Sellers!
Have you ever watched a LIVE streaming session by a seller on TikTok Shop by Tokopedia? Thousands of viewers, comments flooded the chat, and the products sold out in minutes. Amazing, right?
Don't be mesmerized for too long, because you can do it too! TikTok Shop by Tokopedia's Livestream Inspirational feature on Kompas Data helps you learn strategies from top sellers.
Let’s learn their secrets so you can implement the same strategies to improve your next LIVE streaming performance.

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3 Key Metrics to Analyze

Successful LIVE streaming requires more than just putting on an outstanding performance or having great preparation beforehand.
It’s also about understanding three crucial metrics that determine your performance: ranking by sales, conversion rate, and interaction. Let’s take a closer look at each of these metrics.

1. Ranking by Sales

Every seller’s dream is to achieve high sales during their LIVE stream, right? Ranking by sales indicates who sold the most products during their sessions.
The more products you sell, the better your performance. But it’s not just about the numbers. You also need to dig deeper to understand why a top seller achieved such remarkable results.
Your mission:

• Identify the best-selling products that top sellers are offering.
• Discover the best time to go LIVE to maximize sales.

2. Conversion

What’s the point of thousands of viewers if none of them make a purchase?
Your conversion rate is a crucial metric that shows whether your LIVE stream is successfully turning viewers into buyers. If your conversion rate is currently low, visit the Seller Center > go to Kompas Data > and open the Livestream Inspiration section.
Top sellers often boost conversions by offering irresistible deals like exclusive discounts, free shipping, or purchase bonuses.
Use this data to identify consumer behavior patterns and craft the best strategy for your next LIVE session.

3. Interaction

Interaction is like the spice in a dish; it makes everything better. Without interaction, your LIVE stream can feel dull.
Experienced top sellers use various tricks to keep viewers engaged. For example, they really enjoy greeting viewers by mentioning their names, creating quizzes, inviting viewers to chat, asking viewers to type something in the comment section, and much more.
These tactics not only boost engagement and encourage viewers to stick around but also increase the likelihood of making sales. The higher the interaction, the greater the chance of the product being sold.
💡 Pro TipTrack your live streaming metrics and compare them with data from top sellers. This will help you pinpoint areas for improvement.

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5 Tips to Learn How to Succeed from Top Livestreamers

1. Choose the Right Industry Type

Select top sellers who operate in the same industry as you to make your learning process more targeted. Every product category has unique selling strategies.
So if you are selling fashion products, look for top sellers who also sell products in the same category. Fashion sellers often highlight fabric details, model features, or outfit mix-and-match ideas.
Meanwhile, electronics sellers usually focus on product features and live demonstrations.
If your store offers a variety of products, find top sellers with strong audience appeal. Check out trending products, big discounts, or items in high demand.

2. Observe Seller's Appearance and Background

A seller’s appearance and background setup during a LIVE stream play a big role in attracting viewers. Observe these details from top sellers with large audiences to gather insights:
Analyze and Note Insight from Top Seller

• Note their clothing, accessories, and presentation style (friendly, cheerful, fun, etc.).
• Look at their background setup and product arrangements.
• Look for additional props that create a specific vibe during the session.

Combine these observations with your style. A clean, neat setup that highlights your products is more effective than an overly fancy background.
💡 Tip: Use a plain background with good lighting to make your products stand out.

3. Learn How Sellers Present Their Products

Top sellers don’t just promote their products; they showcase them creatively. For instance:

• Fashion sellers might change outfits during the stream to display their products.
• Electronics sellers often demonstrate how the products work while highlighting their features.

The key is to make your product the “main character” during the LIVE session. If necessary, explain its features, shipping details, and estimated delivery time to your audience.

4. Interactive Techniques to Grab Attention

Engage your audience by asking questions or hosting games, but don’t overuse the same tactics. Doing the same thing repeatedly can bore your viewers.
So, what should be done? Top streamers stay active, moving closer to the camera to show product details, making facial expressions, or using props to grab attention.
Use interactive techniques to make your session lively and enjoyable.
Sprinkle in calls to action (CTAs) like “Click the buy button now; only 5 minutes left before I go off-air!” or “Type ‘Yes’ in the comments for a 20% discount voucher!”

5. Top Sellers’ Strategies to Drive Sales

One of the most effective strategies top sellers use is creating urgency, which compels viewers to check out their carts immediately. It’s not just about words; they use bells, sirens, upbeat music, or other gimmicks.
Strengthen your urgency messaging with persuasive phrases like, “This discount is only available during this live session!”
You can also offer discount coupons, free shipping vouchers, or time-limited flash sales.

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Take Action Now for Surprising Results

Now that you’ve learned from top sellers and taken notes, it’s time to put your knowledge into action. Combine their strategies with your own unique approach, and you might be surprised by the flood of orders coming your way.
Here are some strategies to implement immediately:

• Focus on high-potential or trending products in your category.
• Use the Inspirasi Livestream feature to refine your strategies based on key metrics.
• Follow market trends, especially those relevant to your target audience.
• Prepare a script with key points to cover during your session.
• Schedule your LIVE streams consistently at times that suit your audience, like lunchtime or after work hours.

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By analyzing key metrics from top sellers, you’ll be able to craft the perfect strategy to boost your LIVE streaming performance; not just for viewer numbers but also for sales.
So, make it a habit to visit the Seller Center > Kompas Data > Livestream Inspiration to stay inspired, creative, and updated on the latest trends.
When’s your next LIVE session?