First, let’s understand how your Livestream can get recommended!

What can we diagnose?

1. Traffic

Metrics	Don'ts!	Do!
Enter room rate (ERR)	Content presentation is unclear and boring. Content description is unappealing. Early interaction with the audience is unsatisfactory. Livestream background is uninteresting or messy.
Interactions	Not focused when interacting with the audience Tends not to respond to the audience None	Interact as often as possible; more interaction increases the chances of your live being recommended and drawing more viewers. Use promotional features like Flash Sales and Live Giveaways to encourage interaction. Respond to comments promptly. Encourage viewers to like the livestream or tap the screen.

2. Product

Metrics	Don'ts!	Do!
Click through rate (CTR)	Poor product detail page quality Non-competitive pricing Not aligned with target audience Weak Call-to-Action Never pin products
Check out rate (C_O rate)	No promotions offered Poor product explanation Non-competitive pricing	Create urgency for the audience, such as: "Why should you buy this product?" > Highlight the product’s Unique Selling Points and provide solutions to common problems. "Why buy now?" > Limited-time promotions. Optimize images and descriptions. Use countdown gimmicks > Limited stock/promotion ending soon.

Strategy	Do!
Product selection composition	Try organizing various types of products into your live product selection as follows: Traffic Puller Product: Discounted items, new arrivals, products with Flash Sales. Favorite Products: Bestsellers, popular items in your store. High-Margin Products: Items with low discount levels and high margins, which effectively drive GMV and boost sales.
Product Order During Demonstration	Monitor the Live Console to know when to showcase each product!
Tailor the content to your audience.	Use audience data analysis as a reference to understand your target market based on demographics (age, gender, interests, etc.).

3. Content

Strategy	Do!
Content review	Ensure the live room setup is tidy and well-lit. The host should have excellent speaking skills. The host should have a distinctive personality and be able to create a lively atmosphere. The delivery should be tailored to the target audience.
Review the Live screen display	Key points: Arrange the on-screen appearance. Prioritize product placement. Ensure products are clearly visible (not obscured by text).Pastikan produk terl

Learn from Case Studies

Live Diagnosis Workflow

Set benchmark

1. Identify the areas to benchmark.
2. Determine the standards for comparison.
3. Collect data.
4. Analyze and compare.

Diagnose the Livestream

1. Compare two livestreams based on data from the Live Console (one with good performance and one with poor performance).

Livestreaming A (After)	Livestreaming B (Before)

2. Take notes to compare key metrics:

3. Evaluate key metrics:
   1. Engagement

Metrics	Livestream A	Livestream B
Comment	204	602 (Nearly 3 times more than LS A)
Opening	Invite viewers to comment, like, and share for 1-2 minutes.	Invite viewers to comment, like, and share for over 5 minutes.
Comment answered	Only 1 host reads and responds to comments (takes longer).	There are 2 hosts who read and respond to comments.
Data
Gimmick	None	Using "Giveaway" sticker

2. Conversion

3. Product Differentiation

4. Content Quality

No great livestreaming history? Don’t worry!