Tiktok Shop Academy

Metrics Explanation and Attribution of GMV Max

06/13/2025

Introduction

Product GMV Max is our new Advertising Automation solution that optimizes for a seller’s total channel ROI for Tokopedia & TikTok Shop. Product GMV Max is a highly innovative, first of its kind solution that primarily differentiates itself via two unique features:
  • Product GMV Max leverages all available creatives automatically and deploys them in form of a "super campaign", which does not require any operational inputs from the client
  • Product GMV Max optimizes organic delivery in addition to paid ad traffic, providing advertisers with incremental GMV that would not otherwise be attainable without Product GMV max.
As a result, all orders generated from promoted products, including those from organic content and affiliate orders, will be counted as Product GMV Max.*Reminder: Product GMV Max helps improve the organic traffic of seller products, seller videos and affiliate videos. Affiliate videos receive a commercial content label, and if you choose, you can label your seller videos with a branded content toggle.

Metrics Explanation

  • Cost: The total amount you've spent on your ads during its schedule.
  • Orders (SKU): The number of individual SKU orders completed during the GMV Max campaign.
  • Cost per order: The average cost incurred for each order placed. (cost/orders)
  • Total gross revenue: The total gross revenue of Tokopedia & TikTok Shop orders attributed to your campaign. It's the amount the user pays, plus shop price subsidies provided to the user. (doesn't include shipping subsidies)
  • ROI: The total return on investment (ROI) from all Tokopedia & TikTok Shop orders attributed to your campaign. (total gross revenue/cost)
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Attribution

  • Custom Shop Ads incorporate total paid orders from all the products in the shop that occurred within 7 days of clicking on an ad or within 1 day of viewing an ad.
  • GMV Max Ads incorporate total paid & organic orders from promoted products/promoted liveroom when a campaign is active.
Ads Type
Custom Shop Ads
GMV Max Ads
VSA/PSA
LSA
Product GMV Max
LIVE GMV Max
Attribution Window
7-day click & 1-day view
7-day click & 1-day view
Real-time, when campaign is active
1-day click
Real-time, when campaign is active
1-day click
Attribution Method
Shop Level
Shop Level
Product Level
Liveroom Level
Including Organic GMV or not
NO
NO
YES
YES
  • Examples (not exhaustive):
Scenarios
Attributed to custom ads?
Attributed to GMV Max?
The user clicks an ad for Product A and 3 days later he places an order for Product A
YES
NO
The user clicks an ad for Product A and 3 days later he places an order for Product B (from the same shop)
YES
NO
The user views an ad for Product A and on the same day he places an order for Product A
YES
NO
The user views an ad for Product A and on the same day he places an order for Product B (from the same shop)
YES
NO
The user clicks an ad for Product A and on the same day he places an order for Product A
YES
YES (when campaign is active)
NO (when campaign is inactive)
The user clicks an ad for Product A and on the same day he places an order for Product B (from the same shop)
YES
NO
The user doesn't click an ad or view an ad, but he places an order for products promoted by GMV Max or places an order in the liveroom promoted by GMV Max
NO
YES
SebelumnyaCreative Instructions for Product GMV MaxBerikutnya Setting Up GMV Max for Affiliate Contents