In this article you will learn about Affiliate campaigns and how they work. We will delve into how you can take part in an Affiliate campaign and how commission split works between you and the agency running the campaign.

What are Affiliate campaigns?

Affiliate campaigns are run and managed by MCN agencies. Once an agency has set up a campaign, they will allow sellers to add their products to the campaign. Following this, the MCN agency will be responsible for then selecting creators they want to participate in their Affiliate campaigns and they can choose from all of the following:

• Creators that already have a binding relationship with the MCN running the campaign
• Creators that have a binding relationship with another MCN agency
• Creators that do not have any binding relationship with any MCN agency

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What are the benefits of taking part in an Affiliate campaign?

Affiliate campaigns offer creators valuable opportunities for product promotion. Working with multiple sellers as part of these campaigns through MCN agencies grants you access to a wider array of products that you can add to your showcase. What's more, at times, the products included within Affiliate campaigns will have higher commissions compared to those products included in open collaboration, which enables you to earn higher commissions.

How do creators take part in Affiliate campaigns?

MCN agency running the Affiliate campaign will contact creators they want to work with. They will then provide you with product links that will enable you to add the products to your product showcase.
If any products you add to your showcase offer free samples upon request, the MCN agency has the capability to request a sample on your behalf. However, prior to doing so, the agency will send you an authorisation request that will ensure your consent is provided to the agency request samples for you. Check out this article to learn more about this process: https://seller-id.tokopedia.com/university/essay?knowledge_id=560506256787201&role=1&course_type=1&from=search&identity=1

How does commission splitting between creator and MCN agency work?

There are 3 different examples that showcase how commission splitting works and below we will delve into each one.

• Example 1 - Affiliate campaign is run by the same MCN agency that the creator has a binding relationship with

• Example 2 - Affiliate campaign is run by a different MCN agency than the one the creator has a binding relationship with

• Example 3 - Creator has no relationship with MCN agency running the Affiliate campaign