Keyword Rankings

Keyword Ranking:Know More About Potential Hot Product Trend in Industryimage - 2022-12-21T173438.575.pngimg_v2_e5e7b7f6-ad10-49e1-a3f1-1bb64a0f103g.jpgData compass newly launch keyword ranking, help merchants understand which products users want most and search most often now; which products are gradually rising in search popularity, help merchants analyze and choose which products are more competitive in the market, which products have explosive potential, select and prepare goods in advance, and optimize products name.

Core Function

  1. Understand which hot search keyword users on the platform are most care about and which products are most needed by users right now

Enter [Keyword Rankings] - [Top Search Terms], according to the list sorting, you can see which are the TOP search keywords in the industry now.
  • In the [Search volume score] TOP keywords, find the keywords with high [Product click score], which means that products related to these keywords lead to strong user willingness to click. Merchants can optimize the titles of related products in the store to make them more easily searchable by users.
  • In the [Search volume score] TOP keywords, find the keywords with high [SKU sales score], which means that this part of the keywords is associated with products that users have a high willingness to buy, and merchants can consider providing goods closely associated with this keyword to improve store sales.
  • According to the [Product search results] in the Top Search Terms, find the goods with high search popularity but few related goods, to seize the goods gap and create explosive products.
    Based on the [Avg. price] of keyword-related products, determine the price range of products under the keyword, and optimize the price of your own products to make them more competitive.
    1. Understand the current trend of user preferences and catch the sales hotspots in advance.

    Enter [Keyword Rankings] - [Rising terms], and according to the list sorting, you can see which keywords are currently rising in the industry in terms of user interest.
    • In [Rising terms], according to [Search volume growth], find the keywords with the fastest increase in hotness compared with the previous period cycle, so that you can plan for seasonal change and new products in advance to meet users' demands.
      In [Rising terms], combine [Search volume growth] and [Search volume score] to find the keywords with higher search hotness and fastest hotness growth, check the [SKU sales score] of the keywords, and choose the keywords with high SKU sales score to launch the potential market in advance.
      1. Understand the current potential market with less competitive goods on the platform.

      Enter [Keyword Rankings] - [Potential terms], according to the list sorting, find the Potential terms, the keywords have high search times but few related goods, which is the potential market that merchants can stock up and start.
      • In the [Potential terms], combined with [Potential score] and [Search volume score], to find the Potential score high and search heat is also high keywords, the keyword search heat is high and less related goods, merchants can consider the enter the market segment.
        In [Potential terms], check the [Product search results] of TOP [Potential terms], you can find the number of goods associated with high potential keywords, you can choose the market with less competitiveness and provide differentiated goods according to the number of goods.

        Details of Keyword Rankings

        Top search terms

        Metrics
        Explanation
        Product display (test account, virtual data, subject to product)
        Search volume scoreThe number of keyword searches is normalized to the given time and may not reflect the real data.image - 2022-12-21T174304.017.pngimg_v2_87bdc665-7aec-42b9-aee6-f070eb4dfd9g.jpgimg_v2_af5b99a5-b1f9-46e3-b931-38e282731f6g.jpg
        Product click scoreClicks of the products shown in search results are normalized to the given time and may not reflect the real data.
        SKU sales scoreThe number of products sold per SKU through keyword searching is normalized to the given time and may not reflect the real data.
        Product search resultsThe number of products shown in search results during the given time.
        Avg. priceThe average price of products sold per SKU in keyword search results during the given time.
        CTR scoreThe number of product clicks divided by the impressions of products in keyword search results are normalized to the given time and may not reflect the real data.
        C_O scoreThe number of orders per SKU divided by the number of clicks on the products shown in keyword search, are normalized to the given time and may not reflect the real data.

        Rising terms

        MetricsExplanationProduct display (test account, virtual data, subject to product)
        Search volume growthThe increase of search volume score for selected keywords during the given time.image - 2022-12-21T174440.428.png
        Search volume scoreThe number of keyword searches is normalized to the given time and may not reflect the real data.
        Product click scoreClicks of the products shown in search results are normalized to the given time and may not reflect the real data.
        SKU sales scoreThe number of products sold per SKU through keyword searching is normalized to the given time and may not reflect the real data.
        Product search resultsThe number of products shown in search results during the given time.
        Avg. priceThe average price of products sold per SKU in keyword search results during the given time.
        CTR scoreThe number of product clicks divided by the impressions of products in keyword search results are normalized to the given time and may not reflect the real data.
        C_O scoreThe number of orders per SKU divided by the number of clicks on the products shown in keyword search, are normalized to the given time and may not reflect the real data.

        Potential terms

        MetricsExplanationProduct display (test account, virtual data, subject to product)
        Potential scoreSelected keywords' search volume divided by the number of products shown in search result is normalized to the given time and may not reflect the real data.image - 2022-12-21T174459.924.png
        Search volume scoreThe number of keyword searches is normalized to the given time and may not reflect the real data.
        Product search resultsThe number of products shown in search results during the given time.

        Trend of Keywords

        Look at one keyword's trendClick [trend], you can the trend of this keyword;Support trend of metrics:
        • Search volume score
        • Product click score
        • SKU sales score
        • Product search results
        • Avg. price
        • CTR score
        • C_O score
        • Search volume growth (only for Rising Terms)
        • Potential score (only for Potential Terms)
          image - 2022-12-21T174522.715.png
          Compare the hotness trend of different keywordsClick [Compare] to select the keywords you want to compare in the list, and then click [confirm] to start the comparison.
          • Support trend of metrics:
            • Search volume score
            • Product click score
            • SKU sales score
            • Product search results
            • Avg. price
            • CTR score
            • C_O score
            • Search volume growth (only for Rising Terms)
            • Potential score (only for Potential Terms)
          image - 2022-12-21T174526.895.png