Easy Ways to Manage Product Bundling when Do the Livestream

08/08/2024

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Improve traffic conversion through merchandising strategy during livestreaming

Products are one of the important elements in livestreaming so that attractive product offers will make buyers even more curious about your livestreaming. One of the interesting product offers is to take advantage of product bundling which can make your audience buy more products at a better price. Here's a way that you can practice in making product bundling in your livestreaming

Product bundling, as mentioned earlier, is the marketing strategy of offering two or more products or services together as a package deal. The products may complement each other, have related uses, or simply be grouped together to provide added value to customers.

You can try to different bundling strategies for your product that you place when you do the livestream.

Standard Bundling: Bundle products that complement each other. The bundle could be based of necessity of the product to be purchased together, or bundling based on the variety of product types or design.
New Product Bundling: Bundle new products with existing or popular products to help customers discover your new product.
Inventory Clearance Bundling: Pair a fast moving product with a slower moving product to clear inventory space.

Create a Bundle Deal promotion

To create a Bundle Deal promotion on the Seller Center on PC, visit the tab.

In the discount settings, choose the discount type. You can set up Percentage Off or Fixed Price discounts for any bundle.

Percentage Off: Reduce the price by setting a percentage
Fixed Price: Reduce the price by setting a fixed amount

Then select products that you want to bundling. You may either create a new bundle or select an existing bundle.

When bundling products, sellers should conduct market research to understand your customer's preferences, perform a cost analysis to determine the right price, and continuously evaluate the success of the bundling strategy to make necessary adjustments from time to time.