TikTok Shop Search Guide for Sellers

Please find details in : TikTok Shop SEO：Basic information optimization

• Users can search on TikTok For You Feeds and also in the Shopping Center (in tab "shop") of TikTok Shop
• Both search methods can be used by shoppers to search for e-commerce content and products

• Shoppers can toggle between tabs, including "Top," "Shop," "Videos," "LIVE," etc., and the results may vary depending on the keywords entered and the selected tab
• For example, if you select the "Shop" tab after inputing a query, the search results may include stores, LIVE streams, or product cards. Similarly, the toggles and genres relationship can be

• Search queries largely determine the search results and genres. If searching for a brand name under the "Shop" tab, the results may include a store and LIVE streams. If searching for a category, the results could be product cards.

• Below are some commonly seen search results and genres for reference

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2. Why Title Optimization is Crucial for Business Growth

As seen from last year's 10.10 campaign in Indonesia, GMV generated through TikTok Shop skyrocketed to 148%. Of which, 17.7% was contributed by Shopping Center channels such as Search, Recommendations, Campaign Promotions, and others.As an example, we observed a seller who had only been onboard TikTok Shop for three months. Out of their total Gross Merchandise Value (GMV), 20% was generated through Search beyond just LIVE streams and short videos. However, the most important factor in search results is the relevance between the product and the search queries, with the product title having a significant impact.

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3. Develop a strategy for optimizing titles with Data Compass

Filtering out products and contents require a title optimization

First, we need to determine which products, live streams, and short videos need to optimize their titles. Prioritize optimizing the titles of products, live streams, and short videos with poor search traffic acquisition capabilities.

• Rank the performance of exposure in search results to identify products or content with weaker acquisition capabilities
  • Go to Data Compass -> Search Analytics -> Store Keyword to view the ranking of search queries that lead consumers to your store via product card, live stream, and short video. Use this information to identify which search terms bring you a lot of exposure, and click "view details" to see the traffic level of specific products and content.
  • Click "view details" in the search terms list to view the products, LIVEs, and short videos in descending order of traffic. Prioritize optimizing the title keywords for those at the top of the list.

Selecting the keywords from search keyword list and title optimizer

• Inspired from keyword ranking list
  • Find inspiration from the search queries ranking: Go to Search Analytics -> Keyword Ranking. Here, it lists search queries with high search volume or fast-growing trends recently. Compare them with your current store keyword list to see which popular keywords are relevant to you but have been missed.
  • Currently, in the Seller Center - Data Compass, there are three types of search term ranking lists that can serve as a reference for optimizing keywords
  1. Top search keywords: as a whole, the top keywords related to e-commerce searched by users on TikTok Shop,
  2. Trendy keywords: keywords that have surged in search volume in recent times, indicating that users' needs have high growth potential in the future
  3. Blue ocean words: Search terms that have been frequently searched by users recently but have few related products on the TikTok Shop platform indicate that there are not enough products to meet the needs of users.
• Make sure you use the product title optimizer frequently to scan your product assortment and ride on market hot trends.
  • Step 1 :Enter Data Compass -> Search Analytics -> Product Name Optimizer -> Product on Sale, check the product list tagged with [Title Status], if it's labeled as 'Need to Optimize', then it means you need to get it optimized ASAP. Sellers are able to find the reason for optimization, identified by Data Compass
  • Step 2:Hover on one of the recommended keywords, sellers can find the search and sales score of each keyword, which reflect the search popularity on the platform. Sellers can choose high search index or high sales index keywords to optimize product title.
• Take action and add keywords to titles: Click [To Optimize], sellers will jump to the product title edit page and select recommended keywords to change the product name manually.
• Measure the exposure uplift after improving the product name
  • Data Compass - Search Analytics - Product Name Optimizer - Optimized Products provides the comparison of product views\revenue\CO rate trends before and after the title changing time.
  • Sellers can monitor whether the name changing brought more views and revenue to the product and make further title adjustments.

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4. Examining in Practice

• Real Case1 - The belt seller adds target audience to the title and gains more search exposure
• Real Case 2 - The fashion seller improved its product title with specific details, which helps the product gain more search exposure

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5. Submit your feedback

If you have any feedback to the Search Feature, please feel free to submit your feedback to us.https://bytedance.feishu.cn/share/base/form/shrcnCHEOqiblhrvRDsGrFpsu8g