Tiktok Shop Academy

Collaboration Plus

02/05/2026

*Screenshots in the article may not be updated but act as a guidance to the overall journey

What is Collaboration Plus?

Collaboration Plus is a powerful feature that establishes some structured, incentive-driven collaboration to achieve specific marketing objectives.
For Creators: Discover a curated marketplace of paid opportunities. Collaborate with renowned brands, create engaging content, and unlock new revenue streams—all while growing your online presence.

Entrance

TikTok Shop Toolkit
Opportunity Card In Creator Center
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Collaboration Plus Details Page

  • Creator can click through one of the entry points and view the full list of Collab Plus. There are three Status：Explore、Joined and Ended.
  • Here are three filter lists for Creator to choose
    • Sort by include recommend/Recently added/Biggest cash reward
    • Promotion types include all/live/short video/affiliate Link
Campaign type include all/Task/Ranking List
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  • For the collaboration card page, there are seven key information
    • Campaign key date
    • Campaign name
    • Benefits
    • Key Status （Including "No one joined yet& XX reward left)
    • ICon of Product
    • Action Button
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How to Participate in the Collaboration Plus?

There are two types you can choose, Task and Ranking List
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Task
Some specific tasks—such as producing shoppable content, generating a certain amount of sales or GMV. Creator will get the reward if they meet the set requirements.
Ranking List
Creators compete for the highest sales or GMV. Only the top ranked creators will receive rewards.
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Step 1: Join the Campaign

  • Browse the list of available campaigns. Use filters (e.g.Sort by,Promotion types...) to find ones that interest you.
  • Tap on any task card to view its details. On the task details page, you can find more detailed information, including the task description, rewards, and eligible products.
  • If you meet all criteria, click the "Join" button
  • Once applied, the Campaign will move to the "joined" list. Ensure you complete it before the deadline.
Task Detail Page
Ranking List Detail Page
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Step 2: Complete the Collabration

Once you're registered, you're all set! Your next step is to complete the task step by step
Task
Ranking List
  • The following are the different types of task pages, including go live, create video, share showcase
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  • Swipe right in the "Eligible Products" section to discover more items. Add them to your content to make it more comprehensive
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Once you have completed the task and the reward has not yet been paid, a red circle will appear on the right side of the task item. Additionally, the button at the bottom will change to a non-clickable state labeled "View Reward Details," and an estimated processing time for the reward will be displayed.
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  • You can check the full ranking list by clicking the "view full list", your ranking /video/lives/GMV will display on the page.
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  • If you are ranked and eligible for a reward, the page will display the details of your earnings.the button at the bottom will change to a non-clickable state labeled "View Reward Details," and an estimated processing time for the reward will be displayed.
  • If you are not among the winners, the page will show a message thanking you for your participation.imageimage

Step 3: Get the Reward and Check Earnings

  • You can check the earnings by clicking "View Reward Details", the page will jump to the Earning History page, the reward will shown under the tab name with "Rewards". Click the arrow on the right to go to the detailed earnings page.
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FAQs

  1. Why are some tasks marked as "Not Eligible"? How can I check what the specific issue is?
Click the question mark icon next to "Not Eligible" to view the reasons （note: each task has its own criteria, the following image is just an example)
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  1. How many ongoing campaigns can I have at the same time?
No limit
  1. How can I check the remaining rewards for the ongoing Task?
Can be found at the bottom of the card
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  1. Why can't I find collaboration Plus?
The Collaboration Plus feature is currently in a grayscale release and is only available to a select group of creators, which is why you might not be able to find it.
  1. How is the Collaboration Plus list sorted for creators?
They are sorted based on a combination of the rewards and eligibility criteria.
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