Increase Conversion Using Shipping Fee Program

Campaign

What is the Shipping Fee Program?

The Shipping Fee Program (SFP) is a campaign introduced by ShopTokopedia aimed at enhancing product visibility and improving conversion rates for sellers. By joining the SFP, sellers can offer Xtra Shipping vouchers which can be applied to all products in their shops, thereby increasing the attractiveness of their offerings compared to regular shipping vouchers.
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Why should we participate in the Shipping Fee Program?

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Participation in the SFP can lead to several benefits:
  • Enhanced Product Visibility: Products in SFP will have an SFP blue label, signaling to all TikTok users—not just previous buyers on ShopTokopedia—that Xtra Shipping vouchers apply, thus standing out from non-SFP products.
  • Increased Conversion Rates: History shows a potential increase of up to 30% in conversion rates as customers prefer these Xtra vouchers over normal shipping vouchers.
  • Traffic Growth: A dedicated 'Buy With Coupons' page on TikTok increases exposure for SFP products.
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How to participate in the Shipping Fee Program?

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Seller Center > Promotions > Campaigns > Shipping Fee Program > Register
Participating in the SFP is a straightforward process:
  • Registration: Sellers can register through the Seller Center by navigating to Campaigns, searching for "Shipping Fee Program", and clicking 'Register'. Alternatively, use the direct registration link provided in the campaign announcement.
  • Acceptance of Terms: Review the campaign details and agree to the terms and conditions to complete your registration.
  • Check Billing: Billing can be reviewed in the Seller Center under 'Finance', then 'Settled records', where you can view details.
  • Opting Out: If you decide to leave the SFP, you can withdraw through the Registration Record on the Campaign Details page and follow the steps to have your request reviewed.
Read more: Shipping Fee Programimage

FAQs:

  1. Will all my products automatically be eligible for Xtra Shipping vouchers after I join SFP?
Yes, when you successfully register for the SFP, all products in your shop become eligible for Xtra Shipping vouchers. This is part of the program's benefit, aiming to increase your products' chances of being chosen by customers due to the added incentive.
  1. What happens if I decide to leave the SFP? Will there be any penalties?
If you choose to leave the SFP, the extra visibility and the use of Xtra Shipping vouchers for your products will cease. There are no additional penalties for leaving the program. However, for any orders processed with Xtra Shipping vouchers before you opt-out, the associated service fee will still apply. You can leave the program by withdrawing through the Seller Center, and your status will be updated after your request is reviewed.