Boost Sales with Self-Promo & Platform Campaigns
01/30/2026
Hi, Seller!
Fierce competition in ecommerce means standing out is no longer optional—it’s essential. With so many sellers fighting for attention, you need tools that help your store shine. That’s where TikTok Shop by Tokopedia’s promotion features come in. From self-promo tools to platform campaigns, you’ll find everything you need to increase visibility and boost conversions—without breaking the bank.
Why this matters: By combining both, you can reach more buyers and maximize your campaign performance.
🛠️ All tools available in Seller Center → Marketing → Promotions
🔧 Start Promoting TodayBoosting sales doesn’t always require big budgets—it just needs the right tools. Start by activating your first promotion today from Seller Center, then join the next available platform campaign. Combine both, and you’ll multiply your store traffic and conversion rate!
Fierce competition in ecommerce means standing out is no longer optional—it’s essential. With so many sellers fighting for attention, you need tools that help your store shine. That’s where TikTok Shop by Tokopedia’s promotion features come in. From self-promo tools to platform campaigns, you’ll find everything you need to increase visibility and boost conversions—without breaking the bank.
Two Promotion Paths to Grow Your Sales
TikTok Shop by Tokopedia offers two types of promotional strategies:Type | How It Works | Example Features |
| Self-Promotion Tools | Seller-initiated promos that you set up anytime | Product Discount, Flash Sale, Shipping Discount, Coupons |
| Platform Campaigns | Platform-wide promos with mass exposure, coordinated by TikTok Shop | Mega Campaigns, Thematic Events, LIVE Campaigns |
Explore the Self-Promotion Tools You Can Use
Tool | Best Use Case |
| Product DiscountOffer %/nominal discounts on selected items | Clear inventory, attract price-sensitive buyers |
| Flash SaleShort-timed discounts for urgency | Boost traffic during specific hours |
| Gifts with PurchaseFree items to increase order size | Great for bundling or cross-promotion |
| Shipping DiscountReduce or eliminate shipping fees | Encourage purchases for low-price or heavy items |
| CouponsVoucher-based discounts for targeted audiences | Loyalty building or cart recovery |
| Creator LIVE GiveawayUse Creator livestreams to run giveaways | Boost traffic and awareness with creator’s audience |
| Promo CodeSet custom promo codes for selected buyers | Reward campaigns, affiliate tracking, influencer links |
What Are Platform Campaigns?
Platform Campaigns are organized events where TikTok Shop by Tokopedia promotes selected sellers and products to a wider audience. There are several types:- Mega Campaigns: Monthly large-scale campaigns (e.g., 9.9, Hoki Sale)
- Thematic Campaigns: Based on buyer interest (e.g., “Semua Jadi Syantik”)
- LIVE Campaigns: Drive traffic to your LIVE sessions through homepage exposure
- Traffic-Focused Campaigns: Help you get more clicks and store visits during key dates
What Sellers Often Miss
Mistake | What It Costs | Fix It Fast |
| Only using one tool | Limits your reach | Combine multiple tools for layered impact |
| Missing platform campaign deadlines | Lose visibility & traffic | Check campaign calendar in Seller Center regularly |
| No tracking or testing | Can't optimize performance | Review promo analytics & test different combinations |
🔧 Start Promoting TodayBoosting sales doesn’t always require big budgets—it just needs the right tools. Start by activating your first promotion today from Seller Center, then join the next available platform campaign. Combine both, and you’ll multiply your store traffic and conversion rate!