TikTok Shop by Tokopedia Seller Ambassador Application Guideline
06/04/2025
These TikTok Shop by Tokopedia Seller Ambassador Application Guidelines ("Guidelines") set out TikTok Shop by Tokopedia Seller Ambassador's qualification, certification process and the certification renewal process. The Guidelines may be improved and amended from time to time, and it is your responsibility to regularly check the Guidelines to understand the latest qualification, certification and renewal requirements.
Our vision is to create a scalable educational resource where Seller Ambassador can serve as exemplary figures and mentors for others in the community. With this initiative, we will put together TikTok Shop by Tokopedia educational materials for qualified trainers / educators to up-scale educational content for sellers. Expected results from Seller Ambassador Program support the community with updated TikTok Shop by Tokopedia content materials, develop scalable solutions, and offer education sessions led by Seller Ambassador.
All the shortlisted applicants shall be notified within seven (7) working days from the application close date. If you do not receive any notification within seven (7) working days from the application close date, this would mean that you are not shortlisted and please try again in the future.
Failing which, the shortlisted applicants do not pass the evaluation and will not be certified as a TikTok Shop by Tokopedia Seller Ambassador.
A panel of 3 evaluators will assess the presentation and determine whether the applicant meets the required standards. Applicants who pass the evaluation will proceed to Step 4, while those who do not will not be certified as a TikTok Shop by Tokopedia Seller Ambassador.
The successful applicants shall agree and accept the following agreement and guidelines:
A Seller Ambassador may acquire additional badges if he:
A. About TikTok Shop by Tokopedia Seller Ambassador Program
TikTok Shop by Tokopedia inspiring growth of ecosystem stakeholders, which includes sellers, creators, partners, and relevant industry in their journey with TikTok Shop by Tokopedia.Our vision is to create a scalable educational resource where Seller Ambassador can serve as exemplary figures and mentors for others in the community. With this initiative, we will put together TikTok Shop by Tokopedia educational materials for qualified trainers / educators to up-scale educational content for sellers. Expected results from Seller Ambassador Program support the community with updated TikTok Shop by Tokopedia content materials, develop scalable solutions, and offer education sessions led by Seller Ambassador.
B. TikTok Shop by Tokopedia Seller Ambassador Qualifications
An applicant may be certified as a TikTok Shop by Tokopedia Seller Ambassador if she/he meets the following qualifications:- She/He has attained the age of 21 years;
- She/He is an Indonesian citizen or a Permanent Resident of Indonesia;
- She/He and/or the seller entity they represent have been actively selling on TikTok Shop by Tokopedia for at least 3 months and are categorized as a "Power Shop";
- She/He has the ability to teach e-commerce, and their e-commerce knowledge reserve should meet the needs of local businesses;
- She/He has excellent public speaking and communication skills and has the ability to communicate and express themselves in English.
- She/He has the ability to deliver training in a creative and informative manner and passion to promote TikTok Shop by Tokopedia education to the global community
C. Application and Certification Process
Overview
TikTok Shop by Tokopedia carefully selects and certifies a qualified person as a TikTok Shop by Tokopedia Seller Ambassador. To be selected and certified as a TikTok Shop by Tokopedia Seller Ambassador, an applicant shall (i) meet the qualification requirement (as set out in Section B above), (ii) make an application before the application closes date; (iii) pass the evaluation.Step 1. How to Apply?
The applicant shall scan or click the application link and provide all the required details in the application form. The application shall be submitted before the application closes date, failing which, the application will not be considered.Step 2. Assessment of the Application
Upon receipt of submission, TikTok Shop by Tokopedia shall assess the applicant's application and select some shortlisted applicants based on quality & standards of the submitted materials from Step 1.All the shortlisted applicants shall be notified within seven (7) working days from the application close date. If you do not receive any notification within seven (7) working days from the application close date, this would mean that you are not shortlisted and please try again in the future.
Step 3: Evaluation
There will be two parts of evaluation the shortlisted applicants must pass.Step 3.1. TikTok Shop by Tokopedia Seller Ambassador Program Course Evaluation
Shortlisted applicants shall receive a link to access the TikTok Shop by Tokopedia Seller Ambassador Program course materials and exams. Shortlisted applicants shall:- Read all the course materials;
- Sit for the course exam before the given date; and
- Achieve >=95% passing rate for ALL Key Knowledge Modules under TikTok Shop by Tokopedia Seller Ambassador Program courses.
Failing which, the shortlisted applicants do not pass the evaluation and will not be certified as a TikTok Shop by Tokopedia Seller Ambassador.
Step 3.2. Panel Evaluation
Upon successfully passing the TikTok Shop by Tokopedia Seller Ambassador Program Course Evaluation, shortlisted applicants will be required to deliver a 30-minute presentation on strategies for boosting sales, followed by a 30-minute panel interview.A panel of 3 evaluators will assess the presentation and determine whether the applicant meets the required standards. Applicants who pass the evaluation will proceed to Step 4, while those who do not will not be certified as a TikTok Shop by Tokopedia Seller Ambassador.
Step 4: Certification Process
All the successful applicants will receive a confirmation link to participate in the TikTok Shop by Tokopedia Seller Ambassador Program.The successful applicants shall agree and accept the following agreement and guidelines:
- TikTok Shop by Tokopedia Seller Ambassador Program Agreement; and
- TikTok Shop by Tokopedia Seller Ambassador Promotional Guidelines.
- Conferred with TikTok Shop by Tokopedia Seller Ambassador Digital Certificate;
- Conferred with TikTok Shop by Tokopedia Seller Ambassador Basic Module Badge;
- Admitted into the TikTok Shop by Tokopedia Seller Ambassador Directory, which is available at the TikTok Shop by Tokopedia Academy;
- Given a membership within TikTok Shop by Tokopedia Trainers community; and
- Ad Credit benefits upon successful completion missions (as designated by TikTok Shop by Tokopedia).
D. TikTok Shop by Tokopedia Seller Ambassador Digital Certificate & Module Badge
Both TikTok Shop by Tokopedia Seller Ambassador Digital Certificate and TikTok Shop by Tokopedia Seller Ambassador Module Badge shall be valid for 6 months from the date of certification.TikTok Shop by Tokopedia Seller Ambassador Digital Certificate
A TikTok Shop by Tokopedia Seller Ambassador shall receive a digital certificate which confirms that he has passed all the evaluations and has been certified.TikTok Shop by Tokopedia Seller Ambassador Module Badges
TikTok Shop by Tokopedia Seller Ambassador Module Badges can be displayed to the public to indicate the expertise of a Seller Ambassador.A Seller Ambassador may acquire additional badges if he:
- passes the exam accompanying another course module; and
- Passes the evaluation for the course module so selected.
E. Seller Ambassador Responsibilities
During the one-year certification period, Seller Ambassadors are expected to fulfill the following responsibilities:- Educational Content Creation (Mass Education)
- Publish educational video content on personal social media platforms, with permission for reposting on TikTok Shop by Tokopedia’s official channels.
- Community Engagement
- Actively participate in forums, events, and discussions within TikTok Shop by Tokopedia community channels to foster engagement and knowledge sharing.
F. Certification Renewal
For the purpose of improvements, and ensuring quality and standards of the TikTok Shop by Tokopedia Seller Ambassador, certification is valid for 6 months only. Prior to the expiration of the certification, TikTok Shop by Tokopedia Seller Ambassador will be notified of the renewal process. For those TikTok Shop by Tokopedia Seller Ambassadors who want to continue renewing their certification, they need to meet the following criteria:- Fulfilled all Seller Ambassador Responsibilities mentioned in Section E above.
- Taking refreshment material learning and exam and achieve >=95% passing rate for all key knowledge modules.
G. General
- All applicants are responsible for any and all expenses incurred in applying for the certification in the TikTok Shop by Tokopedia Seller Ambassador Program. Applicants will not be reimbursed for any expenses incurred in making such application.
- If there is any interference with the TikTok Shop by Tokopedia Seller Ambassador Program in any way, or if it is not possible to conduct the TikTok Shop by Tokopedia Seller Ambassador program as TikTok Shop by Tokopedia reasonably anticipated, TikTok Shop by Tokopedia reserves the right, at its sole discretion, to disqualify any applicant, or to modify these Guidelines, or to suspend, terminate or cancel the TikTok Shop by Tokopedia Seller Ambassador Program, as appropriate.
- To the maximum extent permitted by applicable laws, TikTok Shop by Tokopedia (including its respective officers, employees and agents) shall not be responsible for and exclude all liability (including those (except for death or personal injury) resulting from negligence), for any death, personal injury, or any loss or damage (including loss of opportunity), whether direct, indirect, special or consequential, arising in any way out of (i) the TikTok Shop by Tokopedia Seller Ambassador Program; (ii) any technical difficulties or equipment malfunction (whether or not under TikTok Shop by Tokopedia's control); or (iii) any unauthorised access or third party interference.
- In the event of any dispute arising from the TikTok Shop by Tokopedia Seller Ambassador Program, or relating to the interpretation of these Guidelines, TikTok Shop by Tokopedia's decision shall be final and binding on all parties.
- If any of the terms herein are found to be illegal, invalid or otherwise unenforceable, then they shall be deleted from these Guidelines and the remaining terms shall survive and remain in full force and effect.
- These Guidelines shall be interpreted and construed according to laws of the Republic of Indonesia and any dispute arising out of or in connection with these Guidelines, including any question regarding its existence, validity or termination, shall be referred to and finally resolved by arbitration administered by the Indonesian National Arbitration Body ("BANI") located at Wahana Graha Lt. 1&2, Jalan Mampang Prapatan No. 2, Jakarta 12760. Such arbitration shall be conducted in accordance with the rules of the BANI for the time being in force ("Rules"), which Rules are deemed to be incorporated by reference into these Terms.