Traffic & Conversion Boost

GMV Max Mythbusters

10/21/2025

Hi, Seller!

Thinking about trying GMV Max but still unsure about the results? You’re not alone! Many sellers still believe in common myths about how GMV Max works and performs. In this section, let’s bust those myths—so you can make confident, informed decisions.

Let’s Bust the Myths About GMV Max

Still hesitant to use GMV Max? You’re not alone. Here are the most common misconceptions—and the facts that prove otherwise.

Myth: “GMV Max is expensive.”

“I’m worried ads will waste my budget!”
The truth: GMV Max lets you set your daily budget and ROI goals—so spending stays within your control. The system also optimizes automatically to get the most out of your spend.
Now, to help you stay efficient and avoid overspending, here are a few practical tips:

What to Prepare	Why It Helps
Attractive product page	Builds trust and improves conversion (clear title, photos, description)
High-performing organic content	Enables better ad delivery (e.g. ACA videos, Spark Ads, LIVE clips)
Limited-time offers or bundles	Creates urgency and encourages quicker purchases

When your content performs, your ads convert better—with less cost.

Myth: “I won’t have control over my ad”

“If it’s automated, doesn’t that mean I can’t adjust anything?”
The truth: GMV Max gives you full flexibility—you’re in charge of what gets promoted, how much you spend, and when.
To help you feel more in control, here are ways to start small and experiment confidently:

What You Can Try	Why It Helps
Start with 1–2 products	Keeps things manageable and easy to test
Use 1–2 ACA videos	You can choose content that already fits your brand
Set a modest budget and ROI target	Keeps cost predictable while testing what works
Monitor and tweak in Seller Center	You can pause, adjust products, or change ROI anytime

Small-scale testing helps you learn fast—without risking too much.

Myth: “It doesn’t deliver results”

“I tried it before—didn’t see much impact.”
The truth: GMV Max delivers results—especially when paired with the right setup and campaign strategy.
Let’s look at Leika Skincare as an example:

Why it worked:

Focused on maximizing reach and delivery during campaign windows
Used LIVE to engage directly while letting GMV Max amplify traffic
Paired high-performing content with targeted ad spend and clear objectives

This shows that GMV Max isn’t just about automation—it’s about pairing the right tools (content, formats, bidding strategy) to achieve stronger results.

Best Practices for Setting ROI Target & Budget

What to Set	Recommended Practice	Why It Helps
ROI Target	Set a realistic ROI goal based on your product’s margin	Helps the system optimize for long-term profitability
Daily Budget	Allocate enough budget to allow the system to learn and deliver properly	Prevents underdelivery and maximizes conversion potential
Campaign Duration	Let the campaign run for at least 3–5 days before evaluating performance	Allows GMV Max’s closed-loop system to learn and optimize traffic allocation
Adjustments	Review performance every 2–3 days, not daily	Avoids over-adjusting and ensures more stable optimization

So, What Should You Do Now?

What You Can Do	Why It Matters
Use your best LIVE or affiliate videos	Saves time while using proven content that already engages
Promote just 1–2 top products / campaign	Focused budget helps test performance without overspending
Test Product or LIVE GMV Max formats	Choose based on your campaign type—catalog vs. interactive selling
Monitor results and scale what works	Helps you optimize over time and double down on high-performing strategies

Want to see real seller success?Discover how other sellers like you are winning with GMV Max—and the exact strategies they used to scale their sales.

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