Optimizing GMV Max: Dashboard & ROI Fixes
10/21/2025
Hi, Seller!
Already running ads but not sure if the results are optimal? Or maybe you're confused by the data in the GMV Max dashboard? Don’t worry! This article will help you understand key performance metrics, identify common issues, and give practical tips to help your ads perform better and boost your ROI.
Here are the main metrics you’ll find on the dashboard:
📌 Total GMV includes organic, affiliate and ads GMV.
📌 Also read: [GMV Max Mythbusters – What’s True & What’s Not About Automated Ads]
Already running ads but not sure if the results are optimal? Or maybe you're confused by the data in the GMV Max dashboard? Don’t worry! This article will help you understand key performance metrics, identify common issues, and give practical tips to help your ads perform better and boost your ROI.
Navigating the GMV Max Dashboard
You can access the GMV Max dashboard via Seller Center. On this page, you’ll see the key metrics that reflect your ad performance—including data from organic content and affiliate sources.Here are the main metrics you’ll find on the dashboard:
Metric | Description |
| Cost | Total amount you spent on ads during the campaign period |
| Orders (SKU) | Total number of SKU units sold through the campaign |
| Cost per Order | Average cost per order = Cost ÷ Number of orders |
| Total Gross Revenue | Total gross revenue from sales (excluding shipping subsidies) |
| Product GMV Max ROI | Non-LIVE ROI = Total Non-LIVE GMV / Ad Cost |
| LIVE GMV Max ROI | LIVE ROI = Total Liveroom GMV / Ad Cost |
Understanding & Interpreting Metrics (Simple Case Scenarios)
To help you not only understand the meaning of metrics but also make data-based decisions, here are a few example conditions and how to read them:Cost | Orders | ROI | Analysis |
| High 🔼 | Low 🔻 | Low 🔻 | Content may be less engaging, or targeting is off |
| Low 🔻 | High 🔼 | High 🔼 | Efficient content, optimized campaign—ready to scale up |
| High 🔼 | High 🔼 | Stable ✅ | Check if profit margins still hold, or costs might already be too high |
| Low 🔻 | Low 🔻 | Low 🔻 | Budget too small, or campaign not fully activated |
Common Issues & How to Solve Them
Issue | Solution |
| High cost, but orders remain low | Change content: use ACA or organic videos with strong performance |
| Ads are active but no orders coming in | Check if the product is still active & the content has been approved |
| Low ROI despite many orders | Review product margins and adjust ROI target to stay profitable |
| Cost is stagnant, and traffic not growing | Try a different ad format (LIVE vs Product), or update targeting settings |
Practical Tips to Improve Your ROI
- Use content that already performs well (ACA videos, organic content that made it to FYP)
- Turn on Max Delivery for your top-performing products
- Focus on just 1–2 hero products to avoid spreading budget too thin
- Monitor daily performance in the dashboard and adjust based on data
- Start small experiments: test different videos, posting times, or ad formats
Still Confused About Reading Your Ad Data?
Don’t just look at the numbers—understand the story behind them. Combine the right content, a realistic ROI target, and GMV Max dashboard insights to make clear, data-driven decisions.📌 Also read: [GMV Max Mythbusters – What’s True & What’s Not About Automated Ads]