Content x Ads: Synergy That Drives Sales
10/21/2025
Hi Seller!
Great content doesn’t just help you sell more—it makes it easier for your ads to work harder. On Tokopedia & TikTok Shop, content and ads are no longer separate. When they’re combined, the results are even better.
In this article, you’ll learn how content supports GMV Max performance, what kinds of content work best, and how to create simple but impactful ads.
Example combos:
Don’t let your GMV Max budget go to waste. Track what matters, fix what’s broken, and drive real ROI.
👉 Learn how in [Optimizing GMV Max: Dashboard & ROI Fixes]
Great content doesn’t just help you sell more—it makes it easier for your ads to work harder. On Tokopedia & TikTok Shop, content and ads are no longer separate. When they’re combined, the results are even better.
In this article, you’ll learn how content supports GMV Max performance, what kinds of content work best, and how to create simple but impactful ads.
Why Does Content Matter in Ads?
TikTok isn’t just for shopping—it’s a place for entertainment! That means people are scrolling not just to buy, but to be entertained, inspired, and even educated. More engaging content = ads that stick in shoppers’ minds and drive higher conversion.Best Content Types for GMV Max
Not sure where to start? Here are the types of content that work best with GMV Max automated ads:Content Type | Benefits |
| ACA (Affiliate Creative Ads) | Provided by creators, free and hassle-free |
| LIVE highlights | Showcase exciting moments from your LIVE sessions, drive real-time traffic |
| FYP-style short videos | Reuse viral or organic videos from your shop |
| Product reviews | Build trust, boost conversions fast |
Content + GMV Max = The Winning Combo 🚀
💡 GMV Max will automatically use the content you already have and show it in high-performing placementsReal Content Examples That Perform Well
Here’s some inspiration from content formats proven to increase CTR, CVR, and VTR:- Eye-Catching: Contrast visuals, unique facial expressions, or fast motions make people stop scrolling.
- Persuasive: Before-After shots, product comparisons, and demonstrations = persuasive gold!
- Authentic: Daily vlogs, honest reviews, or personal stories build trust with the audience.
- Interactive: Challenges, polls, or narrative videos can double engagement.
No Need to Overthink Content—Here’s How to Start!
You can begin by:Content Tip | Benefit |
| Reuse content from LIVE, ACA, or organic videos | Saves time & money |
| Encourage buyers to upload review videos | Free, authentic content |
| Ask friends or family to model products | Relatable content, zero cost |
| Use ACA | Instantly get content from experienced creators |
Bonus: Combine Content + Clear CTA + GMV Max
📈 Sellers who use GMV Max with content + strong CTAs see 1.6x more transactions than those who don’t!Example combos:
- Short video + caption “Buy now before it runs out!”
- Testimonial video + CTA “See more reviews here”
Don’t Wait for Perfect Content—Start with What You Have!
You don’t need to be a viral creator to scale your ads with GMV Max. Start with what you’ve got, and let your ads do the work.Don’t let your GMV Max budget go to waste. Track what matters, fix what’s broken, and drive real ROI.
👉 Learn how in [Optimizing GMV Max: Dashboard & ROI Fixes]