Lemari Senja started selling on both platforms, ShopTokopedia and Tokopedia. Lemari Senja started selling on ShopTokopedia starting from July 2022. According to Lemari Senja they were considered late, but once Lemari Senja started selling on the platform, it turned out that it didn't take long to succeed in becoming the best-selling card game brand on the platform.
As an achievement, one of Lemari Senja's products, namely "truth or dare edition 3: monster wine" managed to rank no.1 in the card game category from 2021 until now.
Therefore, Lemari Senja was very helpful because the ShopTokopedia platform was the biggest factor in success in Lemari Senja's journey. Lemari Senja is also active on various platforms. However ShopTokopedia almost contributes 60% of the GMV proven by Lemari Senja's data last year. Some features that are very helpful to help Lemari Senja sell on the platform and are often used are TikTok Ads and the livestream feature.
Lemari Senja said that TikTok Ads are very powerful. Apart from that, livestreams are also very helpful for reaching new markets because the live broadcast has the potential to appear in FYP audiences with similar interests. In order to remain competitive, Lemari Senja also routinely releases new cards every few months in accordance with the trend that is being hyped at that time as one of the strategies carried out by Lemari Senja.