Tiktok Shop Academy

LIVE Content Policies & Handling Violations

08/26/2025

Hi, Seller!
Want your LIVE sessions to run smoothly and stay safe from penalties? Understanding TikTok Shop’s content policies is key. These rules protect your account, maintain audience trust, and keep your access to LIVE features.
Violations can result in suspended sessions, reduced visibility, or even restricted access to core selling tools. So let’s stay informed and compliant!
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Streaming Rules You Should Never Ignore

Here are the major rules you must follow while going LIVE:
🚫 LIVE Rule📌 Quick Explanation⚠️ What Can Happen
No political, violent, or counterfeit contentAvoid any content that is political, violent, shocking, or counterfeit.LIVE may be instantly terminated, and you may receive violation points (8–24).
Simulcasting & Multicasting are not allowedYou must only go LIVE on TikTok during the session—no simultaneous streaming on other platforms.Session may be cut off, with potential penalties.
Don’t overclaim your product featuresNever make inaccurate, incomplete, or false claims about your product’s characteristics.Misleading promotion can result in strikes, customer complaints, and violation points (2–24).
Respect copyrightOnly use content (music, images, videos) that you own or have permission for.Violations may cause removal of content or penalties (8–24).
No Misleading User TrafficDo not use false claims, fake commitments (e.g., “free gifts”), or links that redirect buyers off TikTok.Can trigger violation points (2–24) and severe penalties if repeated.
Avoid Low-Quality ContentDon’t use static images, irrelevant promotions, or low-value content in your LIVE.May hurt user experience and lead to penalties (1–24).
📌 Pro Tip: If you want to go LIVE on other platforms, do it outside of your TikTok LIVE schedule. Know the livestream rules to avoid violations Learn more here
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What If You Get a Violation?

Don’t panic! If you receive a violation, you can submit an appeal to restore your account health.
✍️ Appeal Step⏰ When to Submit
First appealWithin 30 days of the violation date
Second appeal (if the first fails)15 days after enforcement
📎 Prepare these materials for your appeal:
  • Screenshots or recordings of the LIVE
  • A short description explaining your case
  • Clear proof showing the session followed guidelines
🔗 Click here to view the official Creator Appeal Guideimage

Best Practices to Stay Compliant

Here’s how to make sure your LIVE runs without violations:
  • Use a clear script or rundown to guide your session
  • Brief co-hosts or assistants beforehand
  • Review content policies regularly
  • Avoid offensive language, sensitive topics, or false claims
  • Double-check your product list for prohibited items
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Be a Smart, Responsible LIVE HostFollow the rules. Protect your account. Keep your audience happy.
With consistent compliance, you’ll:
  • Stay eligible for LIVE, Product Showcase, and more
  • Maintain high account health
  • Strengthen your brand’s reputation on TikTok Shop
Stay compliant, stay LIVE-ready!
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