Tiktok Shop Academy

LIVE Billboard

08/26/2025

Hi, Seller!
Want to attract more viewers and guide them toward purchases during your LIVE? Use LIVE Billboard—a feature that lets you highlight key messages in real time to boost visibility and drive conversions.
Let’s learn how to set it up, choose templates, and make your product spotlight shine!
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What Is LIVE Billboard?

LIVE Billboard is a tool that displays important selling points directly on the livestream screen. Think of it like a virtual “poster” that supports your sales pitch. Whether you're highlighting promotions, creating urgency, or simply informing, LIVE Billboard helps your message stand out.
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How to Set Up LIVE Billboard

You can set up your Billboard in two ways:
  1. Before You Go LIVE
Go to Preview > Billboard to prepare your Billboard layout.
  1. During the LIVE
Tap Shop > Billboard to add or adjust it while streaming.
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Choose the Right Template Style

You can use one of TikTok’s ready-made billboard templates, or upload your own image for a custom look.
Option A: Use Prebuilt Templates
  • Choose from pre-designed styles
  • Mix and match for product launches, promos, or limited-time deals
  • Designed to match TikTok LIVE layout
Option B: Use Custom Templates
  • Upload your own image
  • Tailor design to your brand
  • Ideal for campaigns, brand identity, or detailed instructions
  • 📌 You can upload up to 100 images in total.
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Manage LIVE Billboard Easily

You can switch, edit, or remove your Billboard at any time during LIVE:
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Mistakes to Avoid in Using LIVE Billboard

Common Mistake
Why It’s a Problem
How to Avoid
Using only 1 Billboard throughout the sessionViewers may feel bored due to lack of varietyPrepare multiple Billboards and rotate them during the session
Billboard not relevant to the promotion/productLowers engagement because the message feels off-topicAlways align the Billboard with the promotion or product you’re presenting
Billboard text is too longHard for viewers to read quickly during a LIVE sessionKeep the message short & clear (max 2 effective lines)
Not checking copyright for visualsRisk of penalties or content removalAlways use images/visuals you own or have permission for
Forgetting to evaluate Billboard performanceNo insights into which Billboard works bestMonitor conversion & engagement metrics in Data Compass
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Try This Today!

  • Add a product highlight Billboard before your next LIVE
  • Use a countdown-style Billboard for limited-time promos
  • Upload a custom image for your campaign message
  • Test 2 different templates and see which drives better conversion
📚 Want full visual steps? Read the full guide here
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