Tiktok Shop Academy

LIVE Pin Card

08/26/2025

Hi, Seller!
Want to make it easier for viewers to focus on the product you're promoting during a LIVE session? Use the LIVE Pin Card feature to spotlight one product directly on screen—so your audience knows exactly what to buy and where to click!
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What is LIVE Pin Card?

LIVE Pin Card is a tool that lets you highlight one product on the screen during your LIVE. This enables viewers in your livestream to easily see what you're discussing and tap on the pinned card to learn more about the product, or claim a coupon for further discounts.
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*Please note: Access to pin a coupon card is currently available to selected users only.
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How to Use LIVE Pin Card

Step 1
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Tap on the "Shop" icon during your LIVE session.Within your LIVE shopping bag, tap on the "Pin" button next to the item.Once pinned, it will be indicated on the product image. Tap 'Unpin' to unpin this product, or tap 'Pin' to pin a different product.
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Mistakes and How to Avoid Them

❌ Mistake
😬 What Happens
✅ How to Avoid It
Only pinning once during the entire LIVEViewers miss out on other product highlightsSwitch pins regularly based on product focus
Pinning a product you’re not talking aboutCauses confusion and drops in engagementAlways pin the product you’re currently presenting
Forgetting to unpin or update productReduces impact and urgencyPlan your pin sequence before going LIVE
Overlapping with other promo tools without contextViewers feel overwhelmed or unsureExplain clearly if you use Pin + Giveaway or Flash Sale
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Try It Now!📌 Ready to make your LIVE session more interactive and effective? Start using LIVE Product Pin the smart way:
  • Refresh your pinned product regularly to keep the session dynamic and avoid viewer fatigue.
  • Match pinned products with viewers’ questions (e.g., if they ask about another item in your catalog).
  • Rotate products even without questions so more items get exposure during the LIVE.
👉 With this strategy, your LIVE becomes more engaging, keeps the audience’s attention, and increases your chances of driving conversions. Want to see the full visual guide? Click here to view full guide
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