• All creatives with a product link will be considered for GMV Max campaigns
• In order for creatives to be used as ads, they must have ad authorization. Authorization can happen via Spark Codes or ACA. Please see here for more authorization methods [Shop Ads | PSO] Creative Instructions for Product GMV Max

• Auto-select
  • No video usage limit in campaigns
  • Automatically utilize existing videos as well as future posted ones, conducting automated exploration
  • Use of single and multi-product anchor videos
  • ACA videos can be used
  • Ability to utilize high-quality videos previously used in VSA for corresponding products, even if they lack product anchors (including ads only videos)
• Manual-select
  • Video usage cap. Each campaign can use a maximum of 50 videos
  • Videos still require manual addition or removal
  • Use of single and multi-product anchor videos
  • ACA videos can be used
  • No ability to utilize videos that don't have product anchors

• Maximize Reach During Peak Seasons: Schedule boosts before major LIVE sessions to reach more audiences.
• Kickstart New Shops & Accounts: Build traction for new sellers or TikTok accounts.
• Elevate Host Engagement: Keep hosts motivated by increasing viewer count.
• Amplify Hero & New Products: Give new brands or key products maximum exposure during LIVE launches.

• Use short bursts of Viewer Boost at key moments (e.g. start of LIVE or after host changes).
• Activate 30 minutes before the LIVE to ensure the system’s bidding algorithm can optimize properly.

• Amplify High-Potential Videos: Promote specific videos (e.g. seasonal promos or creator collabs) to drive traffic to LIVE rooms.
• Creative Testing & Exploration: Quickly test and evaluate new creatives.
• Strategic Creative Promotion: Promote videos focused on branding or pre-event exposure rather than direct ROI.

• Set a small budget and short burst duration to quickly test or boost “In queue” or “Not delivering” videos for faster creative exploration.

• Active automatic compensation when ROI does not meet the target

1. One-click selection of all videos, the system helps merchants make selections in the materials;
2. One-click general advertising all ad placement, automatically matching the best traffic;
3. Automate the creation and management of advertising plans, no need to stack infrastructure, maximize ad delivery
4. Optimize organic traffic; give merchants more organic exposure by perturbing ranking to promote organic GMV growth

1. [Online] View product and video reports to understand product and video effects.
2. [Online] Increase ad spending and boost GMV during big promotions.

1. Optimize natural traffic; give merchants more natural exposure by perturbing natural sorting to promote natural GMV growth

1. [Online] Give a budget for the new product and test the effect of the new product.
2. [Online] Boost for videos and explore video effects
3. [Online] Increase advertising consumption and boost GMV during big promotions.
4. [Online] Manually add custom videos and add product anchor

1. Simple creation, one-click optimization of products, materials, ad places, and ultra-low learning costs
2. Automate the creation and management of advertising plans to save manpower
3. The system recommends suitable products and ROI-based bidding based on industry conditions
4. Target ROI mode, ROI controllable

1. [Planned] Disclose the incremental effect after investing GMV Max

1. One-click general advertising Feed/Shop Tab/search ad place, general advertising Video and Product card genres, low-cost start-up advertising without video materials
2. Batch authorization of influencer materials can be set, and the materials will be automatically added and used after production.

• Ensure user has admin or Ads Tab access to Seller Center
• Within Seller Center, access the Shop Ads tab
  • Click Create campaign

• Create campaign
  • Select Promote Products
• Products selection

• Select Gross Revenue
• Input Product ROI target
  • There will be a recommended ROI. Please follow the recommended value.
• Input Budget

• Seller Center --> Shop Ads --> Product/Live GMV max tab

1. On the navigation bar of TikTok Ads Manager, advertisers can click "GMV Max ads" to access the GMV Max welcome page.

1. On the GMV Max Welcome Page, advertisers can learn about what GMV Max ads are, including Product GMV Max and Live GMV Max

1. The "Create campaign" button on the right-hand side of the GMV Max welcome page allows advertisers to create both Product GMV Max and Live GMV Max campaigns.
2. A pop-up window will appear once advertisers click the "Create campaign" button, allowing them to choose a TikTok Shop they wish to promote via GMV Max ads.
3. The "Needs authorization" sign appears under a specific TikTok Shop if there is no GMV Max Ad Account set up for it. Advertisers will be directed to another pop-up window after selecting this shop and clicking the "Next" button, which asks them to create a GMV Max Ad Account that will be used to create GMV Max campaigns for this shop.

1. The "Create campaign" button on the right-hand side of the GMV Max welcome page allows advertisers to create both Product GMV Max and Live GMV Max campaigns.
2. A pop-up window will appear once advertisers click the "Create campaign" button, allowing them to choose a TikTok Shop they wish to promote via GMV Max ads.
3. If an ad account has been set up as the GMV Max ad account for their TikTok Shop, advertisers can select their TikTok Shop directly and click "Next".

1. The ad account displayed on the navigation bar will be set as the GMV Max Ad Account. Advertisers can select another Ad Account on this toggle if they wish to switch accounts.
2. The "Create campaign" button on the right-hand side of the GMV Max welcome page allows advertisers to create both Product GMV Max and LIVE GMV Max campaigns.
3. A pop-up window will appear once advertisers click the "Create campaign" button, allowing them to choose a TikTok Shop they wish to promote via GMV Max ads.
4. The "Needs authorization" sign appears under a specific TikTok Shop if there is no GMV Max Ad Account set up for it. Advertisers will be directed to another pop-up window after selecting this shop and clicking the "Next" button, which asks them to create a GMV Max Ad Account that will be used to create GMV Max campaigns for this shop.

1. Unavailable shop - The current ad account can't create GMV Max for the TikTok Shop.

1. Selecting "Promote products" means creating a Product GMV Max campaign by using short-form videos or product images.

1. Product GMV Max campaigns promote all products in the selected TikTok Shop by default.
2. It is possible for advertisers to promote a few products in the selected TikTok Shop by unselecting "Promote all products in TikTok Shop", and then clicking "Add product" to select products to promote.
3. In the side drawer that appears after clicking "Add product", advertisers can select products to promote via GMV Max. Products can be searched by name, SPU ID, and SKU ID as well as sorted by availability and category for advertisers.

1. Promoting all products in TikTok Shop may not be available because some products have already been used in the active Product GMV Max campaigns. The advertiser must manually add products to their newly created Product GMV Max campaign in this case.

1. Advertisers can choose Gross revenue as their Optimization goal.

1. Advertisers can set a daily budget based on a recommended value.

1. The default setting for Product GMV Max campaigns will automatically select ad creatives to optimize performance
2. By clicking on "Manage creatives" you see which creatives will be included in your campaign, you can click “Manage creatives”. This will also allow you to Manually select creatives and add additional creatives

1. See the video sources and TikTok accounts GMV Max is pulling content at during ad creation. To edit your Video Sources, click in “Video Sources”
2. Clicking on "video sources" will show you all available sources your videos are coming from. Authorized posts include all posts from authorized TikTok Accounts and posts authorized via Spark Code. Affiliate posts are posts authorized via Affiliate Mass Authorization

1. Advertisers can name their Product GMV Max campaigns here.

1. Advertisers can review the Targeting summary and video or product card previews before publishing a Product GMV Max campaign.
2. Launch a Product GMV Max campaign by clicking the "Publish" button at the bottom of the campaign creation page.
3. When the campaign is successfully published, a pop-up window will appear.

1. Launch a Product GMV Max campaign by clicking the "Publish" button at the bottom of the campaign creation page.
2. A pop-up window will appear when there are conflicting VSA/PSA/LSA campaigns running. By clicking the "Confirm" button, advertisers can automatically pause all the conflicting ads.
3. Having paused these conflicting ads, advertisers can successfully publish the Product GMV Max campaign.
4. Advertisers can export all product and creative data across multiple campaigns in a single click — supporting up to 100K rows.
5. To the right of each campaign, click "..." to see the "change log". Log data only available end June onwards.

• Under Shop Ads > Account Management > You should have a dedicated GMV Max account set-up in order to successfully run GMV Max

• The TikTok account intended to run LIVE GMV Max should be connected with permissions
  • Go to Shop Ads tab > Account Management > TikTok Accounts
  • Click "Get Permission" OR

• Ensure user has admin or Ads Tab access to Seller Centre
• Within Seller Center, access the Ads tab

• Click "Create GMV Max ads"

• Create campaign
  • Marketing goal > Select Promote LIVE

• Select LIVE Source (TikTok Identity/UID) where you will promote your LIVE from

1. Ensure all LSAs are turned off on ad group level
2. Ensure other LIVE GMV Max campaigns are deleted or restart previous LIVE GMV Max campaigns instead of creating a new one

• (Auto-selected) Ensure Gross revenue is selected

• {Auto-filled) We highly recommend using the given LIVE ROI target to ensure sufficient delivery for your campaign. An ROI target too high may cause slow delivery.

• Indicate your daily budget. The recommended budget is based on your historical spending or category benchmarks. We recommend following the given budget that is enough to cover your usual LSA cost

• LIVE-to-LIVE & Video-to-LIVE creative type will be automatically utilized for LIVE GMV Max

• Default: Run ads continuously
  • You may pause your campaign via the same ads tab
• Campaigns to be run for 2 weeks ideally - if this is not possible, at least 3-5 days
• The campaign will go LIVE whenever your LIVE from the selected identity starts

• Note: When publishing, clients will be required to acknowledge that other LSA campaigns in the same ad account will be paused

1. Only Shop admin can make this setting
2. Log into Seller Center of the shop, click on the Shop Ads tab on the left
3. Click on Manage account to the right of the ad account name
4. Click on Add GMV Max account

1. Only Shop BC admin can make this setting
2. Log into Shop Business Center
   1. Go to the Advertiser accounts tab, select the ad account and click Assign new member. You can assign ad account permission here
   2. Go to the Shops tab, select the shop and click Assign new member. You can assign shop ad promotion permission here
   3. Go to the Members tab, select the user and click on Assign. You can assign TikTok accounts ad permission here
3. For users who want to create GMV Max, please make sure you have assigned them permissions for GMV Max ad account, Shop ad promotion, and TikTok accounts ad permission

1. Once all the above settings are completed, ensure that a user with full permissions logs into the GMV Max ad account in TTAM
2. Click the "Choose a TikTok shop" button and select the TikTok Shop you wish to promote via GMV Max ads

1. Selecting "Promote LIVE" means creating a Live GMV Max campaign by using livestreams.

1. Using the toggle in LIVE source, select a live room to promote.

1. How videos are selected: Top-performing video creatives based on the past 30 days of data under the same TikTok Identity will be automatically utilized to run video-to-LIVE
   1. Affiliate creatives under a different TikTok account will not be utilized
   2. Video creatives previously rejected as ads will not be utilized
2. How budget is allocated: Budget will be allocated based on each video's performance in boosting LIVE results
3. LIVE-to-LIVE creative will still be utilized, budget will be allocated based on performance

1. Advertisers can choose Gross revenue as their Optimization goal.

1. Advertisers can set a daily budget based on a recommended value.

1. Advertisers can name their LIVE GMV Max campaigns here.

1. Advertisers can review the Targeting summary and LIVE or existing video previews before publishing a LIVE GMV Max campaign.
2. Launch a LIVE GMV Max campaign by clicking the "Publish" button at the bottom of the campaign creation page.

1. Launch a LIVE GMV Max campaign by clicking the "Publish" button at the bottom of the campaign creation page.
2. A pop-up window will appear when there are conflicting VSA/PSA/LSA campaigns running. By clicking the "Confirm" button, advertisers can automatically pause all the conflicting ads.

• Through the Mutually Exclusive Ads Deactivation Feature, sellers are able to instantly pause conflicting TTAM campaigns (VSA/PSA/LSA) across all ad accounts with a single click ("Confirm" button). Currently, this feature applies to all GMV Max campaigns. For more information about this feature, please refer to [Shop Ads | PSO] Mutually Exclusive Ads Deactivation for GMV Max

1. A TikTok Shop account (which you would already have)
2. Business Center account (register here)

1. Access Seller Center → Go to "Ads" in ShopTokopedia Seller Center.
2. Create Campaign → Select GMV Max, then click "Create New Campaign."
3. Set Details → Name your campaign, choose dates, set a budget, and select products to promote.
4. Optimize Settings → Choose Product GMV Max, set a minimum ROAS, and enable auto-optimization.
5. Target Audience → The system will auto-optimize based on user interaction.
6. Launch → Click "Start Campaign" and let the system optimize your ads. 🚀

1. Log into Seller Center → Must be a Store Owner, Main Admin, or Advertising Manager.
2. Go to Shop Ads → Click Shop Ads in the Seller Center menu.
3. Create/Connect Ad Account → Set up or link your business center and ad account.
4. Link TikTok Account → Follow the steps, then click Create Campaign.
5. Create Custom Ads →
6. Click Create Custom Ads in TikTok Ads Manager.
7. Choose Product Sales as your campaign goal.
8. Select Shop as your product source.
9. Complete the setup and publish your ad.
10. Choose Ad Type → Set up:
    1. Video Shop Ads
    2. Live Shop Ads
    3. Product Listing Ads 🚀

• Set a reasonable ROI target based on historical performance. Sellers can directly follow the recommended ROI which will be given during the campaign creation.

• Set a budget that is 1.5-2x your BAU budget on VSA/PSA

• Try to use all products or select top-selling products to run Product GMV Max
• Group products with similar ROI target in the same campaign

• If the spending is too slow after monitoring for an entire day, consider decreasing the ROI target slightly and adding more high-quality creatives.
• If the spending is too fast after monitoring for an entire day, you can increase campaign budget or increase the ROI target if it is not their actual goal - reminder that fast spending means your campaign is performing well!
• Avoid changing ROI target too frequently, recommended not to change more than once per day
  • GMV Max achieves the ROI goal on a daily basis. It's normal to experience low ROI in the morning and high ROI in the afternoon, or vice versa. Frequent adjustment of the ROI target can hinder the ad system's learning process. For each set ROI target, it's advisable to run the campaign for at least 3 full days to gather relatively accurate data before making any adjustments.

• Use auto-select instead of manual select to leverage all videos automatically, and remove videos after campaign launch
  • We strongly recommend leveraging automatic selection. Follow the guide under "creative selection" to see different ways to have more control of your Ad Content
• Authorize affiliate videos for Product GMV Max to get better results

• Leverage Target ROI if you have a fixed target ROI
• Leverage Maximum Delivery if you know how much I want to spend on GMV Max
  • Please note that Max delivery does not optimize towards an advertiser's target ROI and some degree of ROI fluctuations should be expected.
• Leverage Creative Boost if you belive some creatives are high-potentail but underutilized by the system
  • Please note that over 80% of the extra budget will be spent, but ROI is not guaranteed.
• Leverage Target ROI with a lower ROI if you know how much GMV I want to achieve
  • Follow the new tiered ROI recommendation

• Auto-select
  • No video usage limit in campaigns
  • Automatically utilize existing videos as well as future posted ones, conducting automated exploration
  • Use of single and multi-product anchor videos
  • ACA videos can be used
  • Ability to utilize high-quality videos previously used in VSA for corresponding products, even if they lack product anchors (including ads only videos)
• Manual-select
  • Video usage cap. Each campaign can use a maximum of 50 videos
  • Videos still require manual addition or removal
  • Use of single and multi-product anchor videos
  • ACA videos can be used
  • No ability to utilize videos that don't have product anchors

AI-powered virtual assustant

One-stop destination for creative solutions

Top Assetes

• All creatives with a product link will be considered for GMV Max campaigns
• In order for creatives to be used as ads, they must have ad authorization. Authorization can happen via Spark Codes or ACA. Please see here for more authorization methods [Shop Ads | PSO] Creative Instructions for Product GMV Max

• Auto-select
  • No video usage limit in campaigns
  • Automatically utilize existing videos as well as future posted ones, conducting automated exploration
  • Use of single and multi-product anchor videos
  • ACA videos can be used
  • Ability to utilize high-quality videos previously used in VSA for corresponding products, even if they lack product anchors (including ads only videos)
• Manual-select
  • Video usage cap. Each campaign can use a maximum of 50 videos
  • Videos still require manual addition or removal
  • Use of single and multi-product anchor videos
  • ACA videos can be used
  • No ability to utilize videos that don't have product anchors

• Maximize Reach During Peak Seasons: Schedule boosts before major LIVE sessions to reach more audiences.
• Kickstart New Shops & Accounts: Build traction for new sellers or TikTok accounts.
• Elevate Host Engagement: Keep hosts motivated by increasing viewer count.
• Amplify Hero & New Products: Give new brands or key products maximum exposure during LIVE launches.

• Use short bursts of Viewer Boost at key moments (e.g. start of LIVE or after host changes).
• Activate 30 minutes before the LIVE to ensure the system’s bidding algorithm can optimize properly.

• Amplify High-Potential Videos: Promote specific videos (e.g. seasonal promos or creator collabs) to drive traffic to LIVE rooms.
• Creative Testing & Exploration: Quickly test and evaluate new creatives.
• Strategic Creative Promotion: Promote videos focused on branding or pre-event exposure rather than direct ROI.

• Set a small budget and short burst duration to quickly test or boost “In queue” or “Not delivering” videos for faster creative exploration.

• Active automatic compensation when ROI does not meet the target

1. One-click selection of all videos, the system helps merchants make selections in the materials;
2. One-click general advertising all ad placement, automatically matching the best traffic;
3. Automate the creation and management of advertising plans, no need to stack infrastructure, maximize ad delivery
4. Optimize organic traffic; give merchants more organic exposure by perturbing ranking to promote organic GMV growth

1. [Online] View product and video reports to understand product and video effects.
2. [Online] Increase ad spending and boost GMV during big promotions.

1. Optimize natural traffic; give merchants more natural exposure by perturbing natural sorting to promote natural GMV growth

1. [Online] Give a budget for the new product and test the effect of the new product.
2. [Online] Boost for videos and explore video effects
3. [Online] Increase advertising consumption and boost GMV during big promotions.
4. [Online] Manually add custom videos and add product anchor

1. Simple creation, one-click optimization of products, materials, ad places, and ultra-low learning costs
2. Automate the creation and management of advertising plans to save manpower
3. The system recommends suitable products and ROI-based bidding based on industry conditions
4. Target ROI mode, ROI controllable

1. [Planned] Disclose the incremental effect after investing GMV Max

1. One-click general advertising Feed/Shop Tab/search ad place, general advertising Video and Product card genres, low-cost start-up advertising without video materials
2. Batch authorization of influencer materials can be set, and the materials will be automatically added and used after production.

• Ensure user has admin or Ads Tab access to Seller Center
• Within Seller Center, access the Shop Ads tab
  • Click Create campaign

• Create campaign
  • Select Promote Products
• Products selection

• Select Gross Revenue
• Input Product ROI target
  • There will be a recommended ROI. Please follow the recommended value.
• Input Budget

• Seller Center --> Shop Ads --> Product/Live GMV max tab

1. On the navigation bar of TikTok Ads Manager, advertisers can click "GMV Max ads" to access the GMV Max welcome page.

1. On the GMV Max Welcome Page, advertisers can learn about what GMV Max ads are, including Product GMV Max and Live GMV Max

1. The "Create campaign" button on the right-hand side of the GMV Max welcome page allows advertisers to create both Product GMV Max and Live GMV Max campaigns.
2. A pop-up window will appear once advertisers click the "Create campaign" button, allowing them to choose a TikTok Shop they wish to promote via GMV Max ads.
3. The "Needs authorization" sign appears under a specific TikTok Shop if there is no GMV Max Ad Account set up for it. Advertisers will be directed to another pop-up window after selecting this shop and clicking the "Next" button, which asks them to create a GMV Max Ad Account that will be used to create GMV Max campaigns for this shop.

1. The "Create campaign" button on the right-hand side of the GMV Max welcome page allows advertisers to create both Product GMV Max and Live GMV Max campaigns.
2. A pop-up window will appear once advertisers click the "Create campaign" button, allowing them to choose a TikTok Shop they wish to promote via GMV Max ads.
3. If an ad account has been set up as the GMV Max ad account for their TikTok Shop, advertisers can select their TikTok Shop directly and click "Next".

1. The ad account displayed on the navigation bar will be set as the GMV Max Ad Account. Advertisers can select another Ad Account on this toggle if they wish to switch accounts.
2. The "Create campaign" button on the right-hand side of the GMV Max welcome page allows advertisers to create both Product GMV Max and LIVE GMV Max campaigns.
3. A pop-up window will appear once advertisers click the "Create campaign" button, allowing them to choose a TikTok Shop they wish to promote via GMV Max ads.
4. The "Needs authorization" sign appears under a specific TikTok Shop if there is no GMV Max Ad Account set up for it. Advertisers will be directed to another pop-up window after selecting this shop and clicking the "Next" button, which asks them to create a GMV Max Ad Account that will be used to create GMV Max campaigns for this shop.

1. Unavailable shop - The current ad account can't create GMV Max for the TikTok Shop.

1. Selecting "Promote products" means creating a Product GMV Max campaign by using short-form videos or product images.

1. Product GMV Max campaigns promote all products in the selected TikTok Shop by default.
2. It is possible for advertisers to promote a few products in the selected TikTok Shop by unselecting "Promote all products in TikTok Shop", and then clicking "Add product" to select products to promote.
3. In the side drawer that appears after clicking "Add product", advertisers can select products to promote via GMV Max. Products can be searched by name, SPU ID, and SKU ID as well as sorted by availability and category for advertisers.

1. Promoting all products in TikTok Shop may not be available because some products have already been used in the active Product GMV Max campaigns. The advertiser must manually add products to their newly created Product GMV Max campaign in this case.

1. Advertisers can choose Gross revenue as their Optimization goal.

1. Advertisers can set a daily budget based on a recommended value.

1. The default setting for Product GMV Max campaigns will automatically select ad creatives to optimize performance
2. By clicking on "Manage creatives" you see which creatives will be included in your campaign, you can click “Manage creatives”. This will also allow you to Manually select creatives and add additional creatives

1. See the video sources and TikTok accounts GMV Max is pulling content at during ad creation. To edit your Video Sources, click in “Video Sources”
2. Clicking on "video sources" will show you all available sources your videos are coming from. Authorized posts include all posts from authorized TikTok Accounts and posts authorized via Spark Code. Affiliate posts are posts authorized via Affiliate Mass Authorization

1. Advertisers can name their Product GMV Max campaigns here.

1. Advertisers can review the Targeting summary and video or product card previews before publishing a Product GMV Max campaign.
2. Launch a Product GMV Max campaign by clicking the "Publish" button at the bottom of the campaign creation page.
3. When the campaign is successfully published, a pop-up window will appear.

1. Launch a Product GMV Max campaign by clicking the "Publish" button at the bottom of the campaign creation page.
2. A pop-up window will appear when there are conflicting VSA/PSA/LSA campaigns running. By clicking the "Confirm" button, advertisers can automatically pause all the conflicting ads.
3. Having paused these conflicting ads, advertisers can successfully publish the Product GMV Max campaign.
4. Advertisers can export all product and creative data across multiple campaigns in a single click — supporting up to 100K rows.
5. To the right of each campaign, click "..." to see the "change log". Log data only available end June onwards.

• Under Shop Ads > Account Management > You should have a dedicated GMV Max account set-up in order to successfully run GMV Max

• The TikTok account intended to run LIVE GMV Max should be connected with permissions
  • Go to Shop Ads tab > Account Management > TikTok Accounts
  • Click "Get Permission" OR

• Ensure user has admin or Ads Tab access to Seller Centre
• Within Seller Center, access the Ads tab

• Click "Create GMV Max ads"

• Create campaign
  • Marketing goal > Select Promote LIVE

• Select LIVE Source (TikTok Identity/UID) where you will promote your LIVE from

1. Ensure all LSAs are turned off on ad group level
2. Ensure other LIVE GMV Max campaigns are deleted or restart previous LIVE GMV Max campaigns instead of creating a new one

• (Auto-selected) Ensure Gross revenue is selected

• {Auto-filled) We highly recommend using the given LIVE ROI target to ensure sufficient delivery for your campaign. An ROI target too high may cause slow delivery.

• Indicate your daily budget. The recommended budget is based on your historical spending or category benchmarks. We recommend following the given budget that is enough to cover your usual LSA cost

• LIVE-to-LIVE & Video-to-LIVE creative type will be automatically utilized for LIVE GMV Max

• Default: Run ads continuously
  • You may pause your campaign via the same ads tab
• Campaigns to be run for 2 weeks ideally - if this is not possible, at least 3-5 days
• The campaign will go LIVE whenever your LIVE from the selected identity starts

• Note: When publishing, clients will be required to acknowledge that other LSA campaigns in the same ad account will be paused

1. Only Shop admin can make this setting
2. Log into Seller Center of the shop, click on the Shop Ads tab on the left
3. Click on Manage account to the right of the ad account name
4. Click on Add GMV Max account

1. Only Shop BC admin can make this setting
2. Log into Shop Business Center
   1. Go to the Advertiser accounts tab, select the ad account and click Assign new member. You can assign ad account permission here
   2. Go to the Shops tab, select the shop and click Assign new member. You can assign shop ad promotion permission here
   3. Go to the Members tab, select the user and click on Assign. You can assign TikTok accounts ad permission here
3. For users who want to create GMV Max, please make sure you have assigned them permissions for GMV Max ad account, Shop ad promotion, and TikTok accounts ad permission

1. Once all the above settings are completed, ensure that a user with full permissions logs into the GMV Max ad account in TTAM
2. Click the "Choose a TikTok shop" button and select the TikTok Shop you wish to promote via GMV Max ads

1. Selecting "Promote LIVE" means creating a Live GMV Max campaign by using livestreams.

1. Using the toggle in LIVE source, select a live room to promote.

1. How videos are selected: Top-performing video creatives based on the past 30 days of data under the same TikTok Identity will be automatically utilized to run video-to-LIVE
   1. Affiliate creatives under a different TikTok account will not be utilized
   2. Video creatives previously rejected as ads will not be utilized
2. How budget is allocated: Budget will be allocated based on each video's performance in boosting LIVE results
3. LIVE-to-LIVE creative will still be utilized, budget will be allocated based on performance

1. Advertisers can choose Gross revenue as their Optimization goal.

1. Advertisers can set a daily budget based on a recommended value.

1. Advertisers can name their LIVE GMV Max campaigns here.

1. Advertisers can review the Targeting summary and LIVE or existing video previews before publishing a LIVE GMV Max campaign.
2. Launch a LIVE GMV Max campaign by clicking the "Publish" button at the bottom of the campaign creation page.

1. Launch a LIVE GMV Max campaign by clicking the "Publish" button at the bottom of the campaign creation page.
2. A pop-up window will appear when there are conflicting VSA/PSA/LSA campaigns running. By clicking the "Confirm" button, advertisers can automatically pause all the conflicting ads.

• Through the Mutually Exclusive Ads Deactivation Feature, sellers are able to instantly pause conflicting TTAM campaigns (VSA/PSA/LSA) across all ad accounts with a single click ("Confirm" button). Currently, this feature applies to all GMV Max campaigns. For more information about this feature, please refer to [Shop Ads | PSO] Mutually Exclusive Ads Deactivation for GMV Max

1. A TikTok Shop account (which you would already have)
2. Business Center account (register here)

1. Access Seller Center → Go to "Ads" in ShopTokopedia Seller Center.
2. Create Campaign → Select GMV Max, then click "Create New Campaign."
3. Set Details → Name your campaign, choose dates, set a budget, and select products to promote.
4. Optimize Settings → Choose Product GMV Max, set a minimum ROAS, and enable auto-optimization.
5. Target Audience → The system will auto-optimize based on user interaction.
6. Launch → Click "Start Campaign" and let the system optimize your ads. 🚀

1. Log into Seller Center → Must be a Store Owner, Main Admin, or Advertising Manager.
2. Go to Shop Ads → Click Shop Ads in the Seller Center menu.
3. Create/Connect Ad Account → Set up or link your business center and ad account.
4. Link TikTok Account → Follow the steps, then click Create Campaign.
5. Create Custom Ads →
6. Click Create Custom Ads in TikTok Ads Manager.
7. Choose Product Sales as your campaign goal.
8. Select Shop as your product source.
9. Complete the setup and publish your ad.
10. Choose Ad Type → Set up:
    1. Video Shop Ads
    2. Live Shop Ads
    3. Product Listing Ads 🚀

1. Add high quality creatives

2. Lower ROI target

3. Turn on Promotion Days

4. Use Maximum delivery

5. Use Creative Boost

6. Increase product attractiveness

7. Increase organic content

AI-powered virtual assustant

One-stop destination for creative solutions

Top Assetes

1. Try to use all products
   • Maximize delivery to obtain more GMV
   • Monitor data for the entire shop to see incremental GMV directly
2. Select well-selling products to see solid results
   • The larger the original GMV, the more incremental GMV will be obtained after use
   • Even if non-well-selling products' GMV spikes by 50%, the small scale can easily be lost amongst daily GMV fluctuations, obscuring the increase

1. Set an appropriate ROI target to maximum delivery
   • Appropriate ROI target = Historical non-LIVE GMV of products / Historical ad cost spent on products. You can just follow the recommended ROI which is calculated in this way
   • Based on this formula, you can understand that actually (1/ROI target) is the marketing cost rate of products. If you haven't run ads before and don't have historical data, you can set the ROI target based on the marketing cost rate you want
   • You can lower the ROI target if a higher marketing cost rate is acceptable. Normally, lowering the ROI target results in a higher cost & total non-LIVE GMV. But if you set a ROI target that is higher than the historical level, it's normal to see reduced spending and GMV but get a lower marketing cost rate
2. Set a sufficient budget to maximum delivery
   • Recommended budget = 2 * Historical non-LIVE GMV of products / ROI target, provide 100% more budget to ensure there is room for non-LIVE GMV growth. You can just follow the recommended budget
   • However, be aware that the budget will only be fully utilized if the ROI target is achieved. It's common to see a low Budget Utilization rate, particularly when you set a high ROI target.
   • Please increase the budget on time and always keep the budget consumption rate below 80%
3. Do not change the ROI target too frequently, no more than once per day
   • Product GMV Max achieves the ROI goal at the day level. You may experience low ROI in the morning, but high ROI in the afternoon. This is because ads will conduct more exploration actions in the morning. Please don't increase the ROI target when you see low ROI until the day ends
   • Frequent adjustment of the ROI target will make it difficult for the ad system to learn. For each set ROI target, you should at least run for two full days to get relatively accurate data before making adjustments

1. Use auto-select videos instead of manual selection
   • Manual selection is highly limited. It excludes the use of multi-anchor videos and ACA videos, and the system won't automatically explore creatives to get better performance or distribute budgets across creatives to achieve a higher efficiency.
   • It is strongly recommended to use Auto-select in GMV Max to maximize campaign performance
2. Authorize affiliate videos for ads to get better results
   • Affiliate videos often have better quality, leading to better ad performance, especially videos with good performance on organic side. This can also make Product GMV Max's signal synergy-based enhanced delivery more efficient, bringing more incremental GMV
   • What's more, orders from affiliate videos require an additional commission fee. You can appropriately raise the ROI target to compensate for this part of the commission expenditure. The increase would mainly depend on the percentage of affiliate GMV and the commission rate
3. Post more videos with a product anchor link in your own TikTok accounts
   • Golden rule: More videos, more GMV
   • You can add more creatives by the following actions.
     • Post videos with product anchor links in Tiktok Official Account, TikTok Business Accounts or Available TikTok Accounts in the Shop's Seller Center
     • Add more TikTok accounts with videos that have product anchor links into the shop's Seller Center (e.g. Influences' TikTok Accounts, Shop Marketing TikTok Accounts)
     • Add more Spark ads posts with product anchor links into the Creative Library on TTAM of the selected ad account that is running Product GMV Max (e.g. Influencers' TikTok Posts)

1. To deliver as much as possible and achieve the highest GMV, while maintaining a desired ROI

2. To spend a fixed amount of budget, allowing some ROI fluctuation

3. To hit a certain GMV, being more flexible with ROI or budgets

• Set the ROI goal according to your target

• Set a high campaign budget (at least 3-4x more than BAU) to ensure continued delivery

• Adjust your ROI goal according to your target cost and expected GMV growth as instructed below

• Minimally set a budget that is the desired amount to spend on that day
• Set a high campaign budget (at least 3-4x more than BAU) to ensure continued delivery

• Adjust your ROI goal according to your historical GMV trend (as demonstrated below)

• Minimally set a budget that corresponds to the expected ad cost below
• Still recommended to set a high campaign budget (at least 3-4x more than BAU) to ensure continued delivery

• Set a reasonable ROI target based on historical performance. Sellers can directly follow the recommended ROI which will be given during the campaign creation. Note that is the the highest Target ROI that is recommended and sellers are advised to follow the recommended or lower.

• E.g. For LIVE GMV Max, past 7 days TikTok ID LIVE GMV is $1000 USD, past 7D LSA ad cost is $50 USD
  • Recommended ROI on LIVE GMV Max: $1000/$50 = 20

• Set a high campaign budget to ensure continued delivery. Reminder that the budget won’t be fully utilized unless the target ROI can be met. Sellers can follow the recommended budget which will be given during the campaign creation.

• If the spending is too slow after monitoring for an entire day, consider decreasing the ROI target slightly and adding more high-quality creatives.
• If the spending is too fast after monitoring for an entire day, you can increase campaign budget or increase the ROI target if it is not their actual goal - reminder that fast spending means your campaign is performing well!
• Avoid changing ROI target too frequently, recommended not to change more than once per day

• Select a good-performing liveroom (TikTok Account) to run LIVE GMV Max which goes LIVE regularly for optimal results, ideally one with >$1000 USD GMV in the last 7 days

• As video-to-LIVE creatives are automatically used for LIVE GMV Max, we recommend regularly uploading videos which direct users to the LIVE / videos which feature products that will be promoted in the liveroom

1. To deliver as much as possible and achieve the highest GMV, while maintaining a desired ROI

2. To spend a fixed amount of budget, allowing some ROI fluctuation

3. To hit a certain GMV, being more flexible with ROI or budgets

• Target ROI
• Set the ROI goal according to your target

• Set a high campaign budget (at least 3-4x more than BAU) to ensure continued delivery

• Maximum Delivery

• Minimally set a budget that is the desired amount to spend on that day
• Set a high campaign budget (at least 3-4x more than BAU) to ensure continued delivery

• Adjust your ROI goal according to your historical GMV trend (as demonstrated below)

• Minimally set a budget that corresponds to the expected ad cost below
• Still recommended to set a high campaign budget (at least 3-4x more than BAU) to ensure continued delivery

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Top Assetes

1. Try to use all products
   • Maximize delivery to obtain more GMV
   • Monitor data for the entire shop to see incremental GMV directly
2. Select well-selling products to see solid results
   • The larger the original GMV, the more incremental GMV will be obtained after use
   • Even if non-well-selling products' GMV spikes by 50%, the small scale can easily be lost amongst daily GMV fluctuations, obscuring the increase

1. Set an appropriate ROI target to maximum delivery
   • Appropriate ROI target = Historical non-LIVE GMV of products / Historical ad cost spent on products. You can just follow the recommended ROI which is calculated in this way
   • Based on this formula, you can understand that actually (1/ROI target) is the marketing cost rate of products. If you haven't run ads before and don't have historical data, you can set the ROI target based on the marketing cost rate you want
   • You can lower the ROI target if a higher marketing cost rate is acceptable. Normally, lowering the ROI target results in a higher cost & total non-LIVE GMV. But if you set a ROI target that is higher than the historical level, it's normal to see reduced spending and GMV but get a lower marketing cost rate
2. Set a sufficient budget to maximum delivery
   • Recommended budget = 2 * Historical non-LIVE GMV of products / ROI target, provide 100% more budget to ensure there is room for non-LIVE GMV growth. You can just follow the recommended budget
   • However, be aware that the budget will only be fully utilized if the ROI target is achieved. It's common to see a low Budget Utilization rate, particularly when you set a high ROI target.
   • Please increase the budget on time and always keep the budget consumption rate below 80%
3. Do not change the ROI target too frequently, no more than once per day
   • Product GMV Max achieves the ROI goal at the day level. You may experience low ROI in the morning, but high ROI in the afternoon. This is because ads will conduct more exploration actions in the morning. Please don't increase the ROI target when you see low ROI until the day ends
   • Frequent adjustment of the ROI target will make it difficult for the ad system to learn. For each set ROI target, you should at least run for two full days to get relatively accurate data before making adjustments

1. Use auto-select videos instead of manual selection
   • Manual selection is highly limited. It excludes the use of multi-anchor videos and ACA videos, and the system won't automatically explore creatives to get better performance or distribute budgets across creatives to achieve a higher efficiency.
   • It is strongly recommended to use Auto-select in GMV Max to maximize campaign performance
2. Authorize affiliate videos for ads to get better results
   • Affiliate videos often have better quality, leading to better ad performance, especially videos with good performance on organic side. This can also make Product GMV Max's signal synergy-based enhanced delivery more efficient, bringing more incremental GMV
   • What's more, orders from affiliate videos require an additional commission fee. You can appropriately raise the ROI target to compensate for this part of the commission expenditure. The increase would mainly depend on the percentage of affiliate GMV and the commission rate
3. Post more videos with a product anchor link in your own TikTok accounts
   • Golden rule: More videos, more GMV
   • You can add more creatives by the following actions.
     • Post videos with product anchor links in Tiktok Official Account, TikTok Business Accounts or Available TikTok Accounts in the Shop's Seller Center
     • Add more TikTok accounts with videos that have product anchor links into the shop's Seller Center (e.g. Influences' TikTok Accounts, Shop Marketing TikTok Accounts)
     • Add more Spark ads posts with product anchor links into the Creative Library on TTAM of the selected ad account that is running Product GMV Max (e.g. Influencers' TikTok Posts)

1. To deliver as much as possible and achieve the highest GMV, while maintaining a desired ROI

2. To spend a fixed amount of budget, allowing some ROI fluctuation

3. To hit a certain GMV, being more flexible with ROI or budgets

• Set the ROI goal according to your target

• Set a high campaign budget (at least 3-4x more than BAU) to ensure continued delivery