Double the Dates, Double the Sales: Your Guide to July Payday & 8.8
07/15/2025
🛍️ July payday is here… and 8.8 is just around the corner!The second half of the year is heating up and so are the shopping opportunities! 🔥
From Payday July to the upcoming 8.8 promo, this period is packed with high-traffic moments that can help boost visibility and drive more sales than ever. Whether you're a seasoned seller or just getting started, these campaigns are your chance to stand out, attract new buyers, and maximize platform support. Ready to make the most of it? Let’s start with the basics 👇
💡 What exactly is a Mega Sale Campaign?
Looking to grow your sales or boost your store? 🚀 Mega Sale Campaigns are your chance to shine during the platform’s biggest shopping moments especially around Payday 💰 and Double Date 🛍️ periods!By joining the campaign, you’ll unlock:
✨ Extra marketing support from the platform📢 More exposure through banners, labels & push notifications🎁 Special incentives like vouchers or bonus benefits for selected productsIt’s simple: register, follow the steps, and let the platform help bring more traffic to your shop or content. Let’s make the most of these big moments together! 🙌
🗓️ Campaign Key Dates
Tokopedia | TikTok Shop by Tokopedia | |||
Payday | Double Date | Payday | Double Date | |
| 📢 Campaign name | 8.8 PLUS Festival Gajian Sale | 8.8 PLUS Festival | Gajian Sale | Promo Guncang 8.8 |
| 🗓️ Campaign period | 25 - 27 July 2025 | 4 - 8 August 2025 | 25 - 31 July 2025 | 1 - 8 August 2025 |
| 🔥 Peak Date | 25 July 2025 | 8 August 2025 | 25 July 2025 | 8 August 2025 |
📢 Product Registration
To join the campaign on Tokopedia or TikTok Shop, you’ll need to register your products no matter which activity you choose.❗️Unregistered products won’t receive any campaign benefits.📌 For the registration link and full details, please refer to the table below.
💰
Platform Voucher/SubsidyPlatform | Seller Benefits | Requirements | Registration Link | |
| General Voucher Boost | Tokopedia & TikTok Shop |
|
| 🔗 [REGISTER HERE] |
| Premium Voucher Boost | TikTok Shop |
|
| 🔗 [REGISTER HERE] |
| Lagi Murah Ekstra | Tokopedia & TikTok Shop |
|
| 🔗 [REGISTER HERE] |
💰
TikTok Shop Co-Funded VoucherThis co-funded voucher program provides shared discount support from both platforms and sellers. Products that join will be featured with voucher exposure on the consumer side, while sellers enjoy greater visibility and added support during the campaign.
📌 Important Note:
- Co-funded voucher prices will stay active throughout the full Q3 (July - September) period.
- If you don’t wish to continue offering the discounted price, we recommend withdrawing your products from the campaign after each cycle ends.
XBP Sellers | ||||
| Investment | Seller: 50% Platform: 50% | Seller: 40% Platform: 60% | ||
| Voucher Scheme | 6% up to 1 million | 15% up to 75k | 20% up to 50k *limited quota | 25% up to 75k *limited quota |
| Voucher Value | Rp 1,000,000 | Rp 75,000 | Rp 50,000 | Rp 75,000 |
| Min. Purchase | Rp 50,000 | Rp 150,000 | Rp 200,000 | Rp 300,000 |
| Discount % | 6% | 15% | 20% | 25% |
| Seller Cost | 3% | 6% | 8% | 10% |
| Platform Cost | 3% | 9% | 12% | 15% |
| Registration Link | ||||
All Sellers | ||||
| Investment | Seller: 70% Platform: 30% | Seller: 60% Platform: 40% | ||
| Voucher Scheme | 6% up to 1 million | 8% up to 50k | 10% up to 30k *limited quota | 12% up to 50k *limited quota |
| Voucher Value | Rp 1,000,000 | Rp 50,000 | Rp 30,000 | Rp 50,000 |
| Min. Purchase | Rp 60,000 | Rp 80,000 | Rp 100,000 | Rp 150,000 |
| Discount % | 6% | 8% | 10% | 12% |
| Seller Cost | 4% | 6% | 6% | 7% |
| Platform Cost | 2% | 2% | 4% | 5% |
| Registration Link | ||||
💰
Tokopedia Co-Funded Voucher (XBP Sellers Only)This co-funded voucher program provides shared discount support from both platforms and sellers. Products that join will be featured with voucher exposure on the consumer side, while sellers enjoy greater visibility and added support during the campaign.
📌 Important Note:
- Co-funded voucher prices will stay active throughout the full Q3 (July - September) period.
- If you don’t wish to continue offering the discounted price, we recommend withdrawing your products from the campaign after each cycle ends.
XBP Sellers Only | ||||||
| Investment | Seller: 50% Platform: 50% | |||||
All Day | Peak Day | |||||
| Voucher Scheme | 6% up to 500k | 8% up to 300k | 10% up to 120k | 12% up to 100k | 15% up to 75k | 20% up to 50k |
| Voucher Value | Rp 500,000 | Rp 300,000 | Rp 120,000 | Rp 100,000 | Rp 75,000 | Rp 50,000 |
| Min. Purchase | Rp 100,000 | Rp 150,000 | Rp 250,000 | Rp 120,000 | Rp 150,000 | Rp 200,000 |
| Discount % | 6% | 8% | 10% | 12% | 15% | 25% |
| Seller Cost | 3% | 4% | 5% | 6% | 7.5% | 10% |
| Platform Cost | 3% | 4% | 5% | 6% | 7.5% | 10% |
| Registration Link | ||||||
❓ Frequently Asked Questions
| Do I have to pay to register my product? | No, product registration is free. Sellers are only responsible for covering the cost based on the voucher program requirements. |
| What is the difference between Subsidy Voucher & Co-Funded Voucher | Subsidy Vouchers are fully supported by the platform — sellers simply need to offer their best product price as required. Co-Funded Vouchers, on the other hand, are jointly supported by both the seller and the platform, with varying cost-sharing ratios. Be sure to check the detailed terms before applying. |
| How long does the product registration apply if I register my product? | The registration link covers all Q3 campaigns (July to September). By signing up, you’re registering for the entire period — no need to apply for each campaign separately. This setup helps reduce admin work for sellers, while still giving you the flexibility to withdraw your products anytime if needed. |
| Can we edit the product (e.g., add SKU information or SKU variants)? | After registering your product, you cannot make any changes to the product listing. This includes adding SKUs or updating product details.However, if you need to make changes, you can withdraw your product from the campaign and re-register it at any time during the registration period. |
📣 Get Noticed & Maximize Your Campaign Impact!
Whether you're selling on Tokopedia or TikTok Shop, now’s the time to grab attention and build momentum before the big day. Use eye-catching visuals, teasers, and social posts to draw in shoppers. Every post counts!🔥 Use Ready-to-Share TemplatesWe’ve prepared creative templates to help you stay on-brand and festive! From Product Display Pages (PDP), social media templates to LIVE (OBS) stickers, these designs are here to help you stand out
💡 Tips to Maximize Visibility:
- Post teaser contents 2–3 days before your promotion or LIVE session.
- Use the hashtags #GajianSale and #PromoGuncang88 to join the campaign conversation and get discovered.
- Even if you're only using social media, a well-timed post can boost your exposure and draw more buyers to your page.
TikTok Shop by Tokopedia | Tokopedia |
Coming Soon | Coming Soon |
🎯 Join the Mission, Win the Rewards!
Calling all TikTok Shop sellers and creators! Take part in our campaign missions during #GajianSale and #PromoGuncang88 to boost your visibility and get a chance to earn platform rewards. Whether you're creating short videos or driving sales, complete the tasks to unlock exciting prizes. Check out the mission details below and get started! 💪Seller Mission | |
| Participants | All Sellers |
| Mission Details |
|
| Prize |
|
| How to Find the Mission | Go to Seller Center > Growth > My Missions |
The countdown is on... don’t miss your chance to shine this Gajian Sale and 8.8! Register now, prep your products, and let the traffic roll in. Let’s make this your biggest campaign yet!Anda mungkin juga tertarik
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