Hi Seller!Ever felt like you've created an awesome video, but the engagement is still low? In fact, short videos can be a great way to grab your audience's attention and boost sales! The challenge is, how do you make sure your video not only gets views but is also recommended to more people? In this article, we’ll dive into how to get your video recommended more often and increase audience engagement. Let's get started!

Understanding the Audience Journey in Short Videos

1. Discovery on the FYP

The journey begins when the audience comes across a short video on their FYP (For You Page). This is the initial stage where the audience first becomes aware of the video or the product featured in it.

2. Awareness

After discovery, the audience enters the awareness stage, where they start to recognize and pay attention to the content of the video. If they’re interested, they move on to the next stage, consideration. If not, they drop off at this stage.

3. Consideration

In the consideration stage, the audience evaluates whether the content is relevant to them. If so, they take further action, such as adding the product to their favorites or purchasing it. If not, they might lose interest and exit the journey.

4. Content Recommendation

If the audience doesn’t take action during the consideration stage, the content may be recommended to them again to strengthen its presence. This process helps them remember the product. Eventually, if they become interested, they’ll add the product to their favorites.

5. Adding to Favorites or Purchasing

After thorough consideration, if the audience adds the product to their favorites or makes a purchase, their journey ends with a buying decision. However, if they don’t add it to their favorites, they won’t proceed with the purchase, and the journey ends here.

Get Your Short Video Recommended: 4 Key Elements You Need to Know

Did you know that getting your short video recommended isn’t just about making attractive content, but also about how well you optimize several key elements working together? Let’s check out the four main factors you need to focus on to get your video frequently recommended and grab audience attention!

1. Completion Rate

This first element is crucial. If your video keeps viewers watching until the end, the chances of it getting recommended are higher. If viewers leave before finishing, the algorithm may assume your video isn’t engaging enough. So, how can you make sure viewers stick around?
Tips:

• Pay attention to the average watch time. Keep it short but engaging.
• Create relevant content based on your audience’s interests.
• Use a strong hook at the start. Craft a story that keeps them curious from beginning to end.
• Don’t forget to add a clear Call to Action (CTA) at the end of the video, encouraging the audience to do something, like visit your store or buy the product.

2. Interaction

The more likes, comments, and shares your video gets, the higher the chances of it being recommended. It’s also a great way to build engagement with potential buyers.
Tips:

• Ask questions or share messages that spark discussions. The more interaction, the better.
• Highlight the Unique Selling Point (USP) of your product. What makes it stand out and appeal to your audience?
• Post content regularly at the same time to build a routine that your audience looks forward to.

3. Activity

Consistently uploading content is key to maintaining your presence on the platform. Accounts that are active and frequently updated are more likely to be recommended by the algorithm.
Tips:

• Upload content regularly so your audience always has something new to engage with.
• Frequently respond to audience comments to keep the engagement going.
• Maintain consistent content quality, both in visuals and messaging.

4. Followers

Building a loyal following is super important. Loyal followers can help boost your store’s visibility and credibility.
Tips:

• Deliver content that’s relevant to what your followers want.
• Ensure your brand messaging is consistent, both in videos and descriptions.

By understanding the audience journey in short videos and how they interact with your content, you can maximize your chances of attracting more potential buyers. From discovery to purchasing decisions, each stage is crucial. Don’t forget to ensure your content is relevant, interactive, and consistent to keep being recommended. With the right strategy, short videos can be a powerful tool to boost your store's visibility and sales. So, are you ready to optimize your short videos for better results on ShopTokopedia? Good luck, Seller!